Maximize Results of Social Media

What Today’s Marketers Must
Know to Maximize Results
of Social Media

© 2012 Customer Insight Group, Inc. All rights reserved. * www.customerinsightgroup.com • +1 303.422.9758

Sallie Burnett
Strategist. Leader. Innovator.

• President of Customer Insight Group, Inc., a leading strategic
relationship-marketing firm
– Customer insight Group is a leading strategic marketing firm that helps
companies engage, retain and grow profitable customers relationships.
We help companies assess and improve customer strategy to achieve
measurable business objectives through loyalty audits, social media
customer engagement programs and innovative loyalty programs.
• Digital marketing professor at prestigious Daniels College of
Business

• Contact Information
– Email: sallie@customerinsightgroup.com
– Website: www.customerinsightgroup.com
– Twitter: @sallieburnett
– LinkedIn Group: Customer Relationships — Engage.Keep.Grow.


6C’s of Social Media


CONTENT

• Focus on your unique selling proposition
– Translate your “brand positioning” into a
compelling message
– Objective is connect with the customer beyond
obvious product features to a memorable,
shareable customer experience
– Be flexible and responsive
– Create a content calendar


•When will content be published?
•Who will create the content?
•Where will it be distributed?
•What type of content will be used?
•Is the content supporting IMC?
•What is the start and end date of IMC
•Will their be an image?
•What link will be using?


Apply the 6 C’s.


CONSISTENCY
59% of marketers are dedicating 6 hours or more to
social media and 33% for 11 or more hours weekly.


Source: 2012 Social Media Marketing Industry Report. Social Media Examiner

Generate Sales Leads
Companies spending 6 hours per week, 61% of marketers see
lead generation benefits

Increased Brand Exposure
Even with a minimal time investment, 85% of marketers
indicated that their social media efforts created increased
brand exposure

Consistency Builds Trust


Only CONVERSATION
28% of
marketers
track the
number of
people who
contribute
to a
brand’s
social
community

90 9 1 Rule


Promote Your Social Media Presence

• Your blog
• Your web site
– Share to social
• On other social media accounts
• Offline
• Mobile
• Email

COMMUNITY
Use email to boost your social media presence.

Provoke a Discussion

– Ask opened questions
– Reward and recognize customers
– Put new active members in the spotlight
– Don’t be too strict and censor
– Acknowledge and react positively to good content

COLLABORATION

• Registered users can give ideas to improve
the coffee experience
• Users can vote and popular ones get
implemented
• Feedback is given on progress

CONVERSION

Clear goals and multiple KPI’s


LET’S CONNECT ONLINE.
Website
http://www.customerinsightgroup.com

LinkedIn
http://www.linkedin.com/in/sallieburnett

Follow Me On Twitter
http://twitter.com/sallieburnett

Social Media Library
http://www.customerinsightgroup.com/marketinglibrary/

Infographs
http://www.customerinsightgroup.com/infographs

Successful social media takes strategy, not luck.
Being wishy-washy about social media is so 2010. Now it’s time to have a social
media strategy that connects with your business goals and ultimately delivers
results. Customer engagement, quality content and constant monitoring of your
brand’s social media presence are all now a part of marketing’s daily vernacular.
So, if you’re not sure where to start, or you need help fine-tuning your strategy,
the experts at Customer Insight Group have got your back.

We can help:
• Monitor your social media presence.
• Design a social media strategy.
• Create an editorial content calendar.
• Craft editorial content.
• Schedule and manage updates, tweets, etc.

Maybe it’s destiny that you found us. Call us
today at 303.422.9758 and avoid leaving
anything else up to fate.


Maximize Results of Social Media

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