HOW TO NAIL MICRO-SEGMENTATION FOR MASSIVE GROWTH
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The document discusses customer micro-segmentation, a targeted marketing strategy that categorizes consumers for personalized communication and increased engagement. It highlights the advantages of micro-segmentation over traditional methods, emphasizing the ability to analyze real-time data to better understand consumer behavior and preferences. The approach enables e-commerce businesses to enhance sales by aligning strategies with specific audience segments and utilizing algorithms for efficient profiling and marketing campaigns.
HOW TO NAIL MICRO-SEGMENTATION FOR MASSIVE GROWTH
- 1. W W W . P E R Z O N A L I Z A T I O N . C O M for massive growth MICRO-SEGMENTATION How to nail
- 2. Customer Micro-segmentation is a foremost form of segmentation that categorizes consumers into specific audience sections to make marketing efforts more relevant and targeted.
- 3. In contrary to traditional Macro-segmentation, where there is hardly room for individual taste monitoring, micro-segmentation addresses the customers on a 1-to-1 basis.
- 4. Micro-segmentation utilizes the customer information gathered to improve communications and increase customer loyalty and engagement.
- 5. HOW DOES CUSTOMER SEGMENTATION WORK?
- 6. demographics, geography, customer behavior, lifestyle Segmentation narrows down customers by
- 7. When segmentation strategies are applied on a micro level, it is often seen to garner some serious increase in sales and revenue.
- 8. To implement a successful segmentation strategy, you must answer these: How does my product satisfy a business need? Is my product offering relatable to the target buyers? Is my target audience likely to buy my products or services? Can I identify additional target audience or buyers in the market who are likely to purchase my offering with the micro-segmentation?
- 10. The traditional way of segmentation would require you to take some actions before you consider micro-segmentation.
- 11. Research the available market data Conduct a research on the qualitative and quantitative customer buying process.
- 12. Identify attributes that describe your best customers in the market.
- 13. Develop a model which will identify potential customers with similar attributes as your best customers
- 14. Orient your sales and marketing strategies to align with the new micro-segments.
- 15. In micro-segmentation, these aforesaid measures need not be followed, as it is possible to track every online customers’ click-stream data in real time to gather the information that is required.
- 16. In doing so, it is possible to eliminate traditional market researches and lengthy segmentation modeling practices.
- 17. Perzonalization for micro- segmentation In today’s eCommerce industry, the tastes and behaviors of online shoppers are constantly evolving.
- 18. All eCommerce businesses feel the need of a robust customer micro-segmentation approach to profile online shoppers.
- 19. Our algorithm tracks the online visitors in real time and matches the visitors with similar taste profiles by placing them in the same micro-segments.
- 20. A certain preference of user A in a particular micro-segment enables us to help user B in the same micro-segment.
- 21. If user A and B were to shop together in the physical retail, then they would be in a position to recommend personalized products to each other.
- 22. What we do is, we use our micro-segmentation data to act like an AI powered sales rep or a good personal shopping assistant to help the confused online shoppers.
- 23. Our solutions enable you to design and launch targeted cross-channel campaigns – such as email marketing campaigns.
- 24. T H A N K Y O U L O O K I N G F O R M O R E C O N T E N T O N E C O M M E R C E ? C L I C K T O D I S C O V E R