How to Optimize for MAXIMUM Conversion & Leadflow
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The document outlines strategies to enhance website conversion rates, emphasizing the importance of speaking to the target customer avatar, using authentic images and videos, and leveraging social proof. It details specific actions to implement, such as optimizing for mobile, ensuring clear calls to action, and utilizing marketing automation for follow-ups. Additionally, it highlights key conversion statistics and the potential for increased leads and revenue through effective website management.
How to Optimize for MAXIMUM Conversion & Leadflow
- 6. FAIL Don’t generate enough leads for the investment & can’t grow.
- 10. Success Phones ringing, customers converting & business booming.
- 11. Your website is the HUB
- 12. Why is conversion SO important? SCENARIO 1: 1,500 Visitors per Month 5% Conversion 75 Calls / Leads 30% Conversion 22 Booked Jobs $450 Average Transaction $10,125 SCENARIO 2: 1,500 Visitors per Month 15% Conversion 225 Calls / Leads 30% Conversion 67 Booked Jobs $450 Average Transaction $30,150 Triple the Leads & Revenue
- 14. 12 Critical Elements to Enhance Conversion 1. Speak to your target avatar. What are their fears and frustrations? Why should they choose you? 2. BE REAL - Use authentic images of your team on the homepage & throughout the website 3. Use video & multi-media elements to engage different modalities a) Website welcome video b) Videos for each of your services c) Video explaining why someone should contact you vs. the competition 4. Leverage social proof - Showcase your online reviews prominently on the home page with a tool like BirdEye or ReviewBuzz 5. Get the basics in order a) Phone number in right hand corner b) Ensure that there is a web form customers can fill out c) Add credibility with authority symbols (BBB, Angie’s List, etc) 6. Ensure you have clear calls to action on each page that speak to your customer avatar & tell them exactly what to do next 7. Use special offers & coupons that match the service they are in need of 8. Make sure your website is mobile optimized with an easy click to call function 9. Leverage Live Chat 10. Start giving clients the option to book ONLINE 11. SITE SPEED MATTERS 12. Engage via SMS & Phone via Marketing Automation
- 15. What is the ONE element that will have the biggest impact on the results of your overall Internet Marketing efforts?
- 16. How do we optimize for conversion?
- 17. Is your website set up to CONVERT visitors to callers? Example: https://piedmontroof.com/
- 18. How can we get YOUR website to convert like that?
- 19. If you can see Joe Jones through Joe Jones’ eyes, then you can sell what Joe Jones buys
- 21. Who is your ideal Customer Avatar? • Demographics • Homeowner • 35+ years old • Typically female, occasionally male • Married with 2-3 kids • Head of household • $65K+ annual household income • Family-oriented • Reliable • Easily frustrated • Likes to please people & expects the same in return • Not handy • Likes gardening, crafting & arts • Lives in the suburbs - upper middle class neighbourhood • Takes an interest in their community • Pains & Frustrations • Can't get a contractor on the phone or to return their call • Needs to get issue resolved • Too busy to deal with it • Worried that the situation at the house could be unhealthy for family
- 22. Who is your ideal Customer Avatar? • Fears & Implications • Being ripped off or overcharged • Paying too much for something they could have gotten elsewhere • Having home damaged by faulty workmanship • Having to wait around for the contractor to arrive at the home • Being inconvenienced trying to coordinate with the contractor • May cause a disaster in the house • Bill will be more than they can afford • Goals & Desires • Get the damage fixed • Having the issue behind them • Having a well kept home • Taking care of their family • More income, money, wealth • Live in a nicer more luxurious home • Drive a nicer car • Kids healthy, happy & successful • Spend more time with family • Travel & have fun with family • Respect and approval from friends, family and relatives • Peace of mind
- 23. Messaging That Works 1. Same Day Service or Emergency Services or 24 Hour Service or On- Time Service 2. Straightforward Pricing or Upfront Pricing or Satisfaction Guaranteed 3. Trustworthy Technicians or Trusted Technicians or Experienced
- 24. Speak to your IDEAL Customer
- 25. Be Real & Authentic
- 26. Leverage Video & Multimedia
- 28. Get The Fundamentals Right
- 29. Use Special Offers That Match The Service They Are Interested In
- 30. Make Sure It’s Mobile Friendly • 4.8 billion people now own cell phones • 3 out of 5 consumers search for local businesses on their smartphone • Google reports that 40% percent of mobile consumers turned to a competitor’s site after a bad mobile Web experience
- 31. Consider Live Chat • Only 5-10% of the visitors to your website take action (call or web form) • 90%+ of your visitors leave without calling • We know they are in the market for your services & are in your service area (they just hit your website)
- 32. Live Chat proven to increase leads by an average of 35%
- 33. KEY IDEAS • Add real authentic images of your team to the home page & throughout the website • Add video elements to your website • Website welcome video • Videos for each of your services • Video explaining why someone should contact you vs. the competition • Showcase your online reviews more prominently on the home page with a tool like BirdEye or ReviewBuzz • Get the basics in order • Phone number in right hand corner • Ensure that there is a web form that customers can fill out • Add credibility with authority symbols (BBB, Angie’s List, etc) • Update the calls to action on each page to ensure they speak to your customer avatar & tell them exactly what to do next • Leverage coupons / offers that match the page they are on • Add live-chat to your website • Offer clients the option to book online
- 34. Is your website optimized for conversion?
- 35. Which of the following should you implement in your business NOW that will have a positive impact on your conversion rates? PICK 3 to implement in the next 30 days
- 36. Action Items… What are you going to implement as a function of today’s webinar? 1. _______________________________________________________ 2. _______________________________________________________ 3. _______________________________________________________ 36
- 38. Here is the problem • 50-60% of inbound leave unconverted • 90% of webforms fail to convert
- 39. Here is why • Leads that are not followed up within 15 minutes go cold • The average customer must be followed up with 5-7 times before booking • Today’s consumer prefers to interact via text message vs. phone call or email
- 40. Here is the solution • Leverage marketing automation to follow up with webforms within the first 2 minutes of submission via Phone, eMail & Text Message • Automate the follow up so that every prospect is touched 5+ times and able to engage via 2-way text messaging
- 42. Makes every lead you generate more valuable
- 44. Is your website optimized for conversion? • Speak to your target avatar. What are their fears and frustrations? Why should they choose you? • BE REAL - Use authentic images of your team on the homepage & throughout the website • Use video & multi-media elements to engage different modalities • Website welcome video • Videos for each of your services • Video explaining why someone should contact you vs. the competition • Leverage social proof - Showcase your online reviews prominently on the home page with a tool like BirdEye or ReviewBuzz • Get the basics in order • Phone number in right hand corner • Ensure that there is a web form customers can fill out • Add credibility with authority symbols (BBB, Angie’s List, etc) • Ensure you have clear calls to action on each page that speak to your customer avatar & tell them exactly what to do next • Use special offers & coupons that match the service they are in need of • Make sure your website is mobile optimized with an easy click to call function • Leverage Live Chat • Start giving clients the option to book ONLINE • SITE SPEED MATTERS • Engage via SMS & Phone via Marketing Automation
- 45. Action Items… • What 3 conversion elements will you implement on your website? 1. _______________________________________________________ 2. _______________________________________________________ 3. _______________________________________________________ 45
- 46. Need help? • Post “LET’S TALK” in the chat
- 47. FREE: Marketing Strategy Session • Analysis of Online Visibility • Custom Keyword List of most important search terms • Ranking Report showing where you rank currently • Analysis of Online Directory Listings & Consistency • Analysis of Online Reviews and Reputation • Analysis of Social Presence • Analysis of Website Conversion Effectiveness CALL (678) 759-9989 Book here: https://socialsphere.link/strategy