SlideShare a Scribd company logo
10
Most read
16
Most read
17
Most read
How to Pitch a VC (aka “Startup Viagra”) Dealmaker Workshop LA, 10/06/09 Dave McClure, Founders Fund,  Master of 500 Hats blogs  @DaveMcClure  on Twitter
Startups: 2 Sexy 4 Milan? Essential Elements of a  Hot  VC Pitch Love in an Elevator  (30-second quick pitch) The Money Shot  (live demo, screen shots, video) Size Matters  (market size, bottom up / top down) Nice Package  (customer$, metric$  UP  & to the  RIGHT ) Superheros & Rock Stars  (your team) * note: the above are teaser images… they don’t really mean anything; they’re just here to capture your attention.
10 Erogenous VC Zones 1. Elevator Pitch 2. The Problem 3. Your Solution 4. Market Size 5. Business Model 6. Proprietary Tech 7. Competition 8. Marketing Plan 9. Team / Hires 10. Money / Milestones Money Shot  Goes Here Teaser Image Goes Here Cu$tomer Testimonial$ “ This S**t  Rocks .” The Money Shot: Demo Screen Shots Video Business Metrics (NOT Revenue  Projections) AARRR!
1. The Elevator Pitch The 30-second quickie, for when you don’t have time for lots of VC lovin’ Short, Simple, Memorable: “ What ,  How ,  Why .” “ We’re  X  for  Y ”  is ok if 1) it’s true 2) X & Y are well-known Max 3 key words / phrases, 2 sentences. “ SlideShare  is the world’s largest  community  for  sharing presentations .  “ TeachStreet   is a place to  teach  or  learn  anything.” “ Mint.com  is the  free, easy  way to  manage your money  online.” Logo and/or Image ok but not rqd No “Inside Baseball” lingo make it easy for non-experts to understand. Smile . It’s ok to have  fun  when you pitch  
2. The Problem What is The Problem?  Make it  Obvious . “ Ouch . Yeah, I have that too…” Who  has it? How Many? How do you know?  stats, examples, research, links. “ Painkiller  not  Vitamin ” Vitamins are great, but you  NEED  painkillers.  BAD. ( note :  Viagra  is not a Vitamin)
3. Your Solution Great Companies do 1+ of 3 things: Get you  LAID  (= sex) Get you  PAID  (= money) Get you  MADE  (= power) Describe why your Solution: Makes customers  very happy Does it  better,  different  than anyone else Remember “NICHE to WIN” (Customer Case Study can also go here)
[ The Money Shot ] http://JingProject.com http://ScreenCast.com http://Flickr.com http://YouTube.com http://Scribd.com http://SlideShare.com Demo Screen Shots Video if you’re doing live demo:  PRACTICE! PRACTICE! PRACTICE! expect demo to  FAIL  – in multiple, interesting ways -- how will u handle it? always have a  backup  (screenshots, local video, interpretive dance) expect to be interrupted by VCs ( Pitchus  Interruptus ) – multiple times. and remember :  Get Your Partner Off FIRST (watch for  O-Face ). You Can Come Later (or Never).
4. Market Size Bigger  is  Better Top Down  = someone else reported it Forrester, Gartner, Your Uncle Bottom Up  = calculate users/usage/rev$ Avg Txn = $X Y customers in our market Avg customer buys Z times per year Market Size =  $X * Y * Z  annually = a big friggin’ # Market growing @ 100+% per year note : “top down” and “bottom up” have nothing to do with giving VCs hard-ons.  Get your mind out of the gutter. no idea what this is, but it looks really F’ing impressive, doesn’t it?  up & to the  right .
Online Takeout Orders:  Market $ize Top Down $511 Billion spent dining out annually source: National Restaurant Association, 2006 ( http://www.restaurant.org/ ) Bottom up: 100M people eat out every day Today ~4% of meals ordered online (= 4M/day) In 5 years 20% of meals ordered online (=20M/day) Average takeout order cost is $12 Available Total Market Size: today = ~$50M daily, ~$20B annually in future = $250M daily, $100B annually look : more info porn!  damn that looks good, doesn’t it?
5. Business Model (How Do You Plan to Make Money?) Describe Top 1-3 Revenue Sources Prioritize by Size, Growth, and/or Potential Cite current market activity / customer behavior as proof Show How You Get to Break-even (or Profitable) Ideally, on the current round of funding you’re raising Common Revenue Models Direct : ecommerce, subscription, digital goods, brands Indirect : advertising, lead gen, affiliate / CPA See  Andrew Chen presentation : Revenue : The Internet Wants to Be Free, but You Need to Get  Paid
ZapMeals: 3 Ways We Make Money Transactional :  charge a 15% food prep fee (min $1) charge a 15% food delivery fee (min $1) Advertising : charge small preparers by click-thru (SEM for food) charge larger preparers for premium / sponsored listings Supplies, Equipment, Insurance : provide supplies, education for ZapMeals preparers free licensing to ZapMeals preparers who buy $250 eqpmt insure against food inspection issues via large group again, up & to the  right .
6. Proprietary Tech / Expertise (What is your  Unfair Advantage ?) VCs *really* like unfair advantage big market lead experienced team ex-Google PhDs core / “breakthrough” tech “ defensible” IP / patents “ exclusive” partnership great sales/marketing balls  of  steel
7. Competition (+ why they all  suck , why you’re  different ,  yellow ,  better ) List all  top  competitors  (especially top ones; we’ll find them anyway) Say how you’re  better , or at least  different If not better or different -> “NICHE TO WIN” position(-ing) matters 2-axis graph  is trite, but still useful see next page for example useful comparisons / differentiation: simple vs complex value vs cheap (tougher to prove tho) cheap vs expensive (but careful you don’t race to bottom) consumer vs enterprise open vs proprietary (in this case, open usually better… but not always)
We’re  Better,   Different.   (and You  Suck .) Funny! Shocking !!! Accepted Not  Funny.
8. Marketing Plan PR Contest Biz Dev Direct Marketing Radio / TV / Print Dedicated Sales Telemarketing Email SEO / SEM Blogs / Bloggers Viral / Referral Affiliate / CPA Widgets / Apps LOLCats  Ok, so your product / technology rocks, but… …  how do you get customers /  distribution ? lots  of channels,  lots  of decisions… choose  a few : 3 Things That Matter / To Measure :  Volume Cost  Conversion
9. Team People that Get VCs all  Hot & Bothered Geeks  with deep technical background Entrepreneurs  who have sold companies Sales/Marketing  who Make it Rain Also Identify: Key Hires you Need but *Don’t* Have, and… …  you’ve got candidates lined up in those areas  ... ready to hire as soon as you close funding …  or at least job descriptions / est. salary
10. Money, Milestones How Much Money  Raised / Now Raising?  Show 3 Budgets: Small, Medium, Large Show how you’ve got “Small” already lined up Show “Optionality”, Competitive Interest (if poss.) How Will You Spend It? Key Hires (Build Product) Marketing & Sales (Drive Revenue) CapX, Ops Infrastructure (Scale Up) Show  Achievable Milestones  with  Non-Linear Increase in Value Show what will get you to next milestone (product, customers, hires) Show how the capital you have is more than adequate Show substantial UPTICK in value when milestone is achieved functional product initial customers / revenue break-even or profitable
Financing Raised $200K Seed round Jan 08 @ $1M valuation angel investors: Ron Conway, Larry Page, Bill Gates built initial prototype; functional use with 1000 customers Seeking $500K-$1M Series A round @ $2.5M valuation already closed $300K meetings with 5 other VCs in next 2 weeks targeted closing in 4 weeks Use of Proceeds / Product Roadmap / Goals $300-500K: hire 2-3 engineers, 1 marketing / sales, .5 PT customer support $200-500K: marketing campaigns & customer acquisition get to 25K customers, $1M revenue by end of year estimated break-even in Q4 / 09 @ $100K / month
Additional Resources Dave McClure :  Startup Metrics for Pirates  ( AARRR !) ZapMeals Sample Pitch Presentation Master of 500 Hats Blog: “Greatest Hats”  (top blog posts) Steve Blank : 4 Steps to Epiphany, Customer Development Methodology Eric Ries :  StartupLessonsLearned Sean Ellis :  Startup-Marketing.com Andrew Chen :  AndrewChenBlog.com Brad Feld, Jason Mendelson :  AskTheVC.com Aydin Senkut :  Felicis Ventures blog Mark Suster :  Both Sides of the Table VentureHacks.com StartupCompanyLawyer.com

More Related Content

PDF
How to Pitch a VC Redesigned
PPTX
SeedInvest Pitch Presentation Template
PPT
The Ultimate Investor Pitch Deck Template
PDF
Startup Pitch Deck Template: The Kitchen Sink Appendix
PDF
7 Fatal Pitch Deck Mistakes Scaring Away Investors - Don't Be A Little Pitch
PDF
Top Tips and Tricks for creating a Kick Ass Pitch Deck
PDF
Preseed pitch deck template
PPTX
The Best Start Up Pitch
How to Pitch a VC Redesigned
SeedInvest Pitch Presentation Template
The Ultimate Investor Pitch Deck Template
Startup Pitch Deck Template: The Kitchen Sink Appendix
7 Fatal Pitch Deck Mistakes Scaring Away Investors - Don't Be A Little Pitch
Top Tips and Tricks for creating a Kick Ass Pitch Deck
Preseed pitch deck template
The Best Start Up Pitch

What's hot (20)

PPTX
The Best Startup Investor Pitch Deck & How to Present to Angels & Venture Cap...
PDF
Pitch Deck Templates for Startups
PPT
The Best Pitch Decks
PDF
Pitch the way VCs think
PDF
Pitch Deck-Format-NinzaBiz.com | investment Deck for Fund Raising
PDF
How To Make The Perfect Startup Pitch Deck
PDF
The Best Pitch Deck Format To Attract Investors
PDF
How to make an investor pitch deck that really works
PPTX
Seed Stage Pitch Deck Template For Founders
PDF
Uber pitch deck
PDF
Nader sabry - investor pitch deck template
PPTX
How to Create the Perfect Startup Pitch Deck
PPTX
How to Create an Epic Pitch Deck That’ll Get You Funded
PDF
The investor presentation we used to raise 2 million dollars
PDF
Startup Pitch Decks
PPTX
Pitch deck presentation
PPT
Business Plan Pitches
PPT
Pitch/Investor Deck Template for Start Ups
PPTX
VC Pitch - Presentation template (The 10/20/30 Rule of PowerPoint)
PDF
How to develop Startup Pitch Deck
The Best Startup Investor Pitch Deck & How to Present to Angels & Venture Cap...
Pitch Deck Templates for Startups
The Best Pitch Decks
Pitch the way VCs think
Pitch Deck-Format-NinzaBiz.com | investment Deck for Fund Raising
How To Make The Perfect Startup Pitch Deck
The Best Pitch Deck Format To Attract Investors
How to make an investor pitch deck that really works
Seed Stage Pitch Deck Template For Founders
Uber pitch deck
Nader sabry - investor pitch deck template
How to Create the Perfect Startup Pitch Deck
How to Create an Epic Pitch Deck That’ll Get You Funded
The investor presentation we used to raise 2 million dollars
Startup Pitch Decks
Pitch deck presentation
Business Plan Pitches
Pitch/Investor Deck Template for Start Ups
VC Pitch - Presentation template (The 10/20/30 Rule of PowerPoint)
How to develop Startup Pitch Deck
Ad

Viewers also liked (20)

PDF
The slide deck we used to raise half a million dollars
PPTX
Innovative solarsystems
PDF
Pendo Series B Investor Deck External
PDF
Intercom's first pitch deck!
PDF
Front series A deck
PDF
Mattermark 2nd (Final) Series A Deck
PDF
LaunchRock
PDF
Airbnb Pitch Deck From 2008
PPT
BuzzFeed Pitch Deck
PDF
Mixpanel - Our pitch deck that we used to raise $65M
PPTX
Foursquare's 1st Pitch Deck
PDF
Linkedin Series B Pitch Deck
PDF
AirBnB Pitch Deck
PPTX
SEOmoz Pitch Deck July 2011
PPT
How to Pitch a VC, aka Startup Viagra (Oct 2009)
PDF
Essentials of a seed pitch deck
PPTX
Fynd's Pre-Series-A Pitch Deck
PDF
Front App 10Million Series-A Funding
PDF
Instamojo -- Selling Online as Easy as Sharing
PPTX
Urjakart.com - Pitch Deck
The slide deck we used to raise half a million dollars
Innovative solarsystems
Pendo Series B Investor Deck External
Intercom's first pitch deck!
Front series A deck
Mattermark 2nd (Final) Series A Deck
LaunchRock
Airbnb Pitch Deck From 2008
BuzzFeed Pitch Deck
Mixpanel - Our pitch deck that we used to raise $65M
Foursquare's 1st Pitch Deck
Linkedin Series B Pitch Deck
AirBnB Pitch Deck
SEOmoz Pitch Deck July 2011
How to Pitch a VC, aka Startup Viagra (Oct 2009)
Essentials of a seed pitch deck
Fynd's Pre-Series-A Pitch Deck
Front App 10Million Series-A Funding
Instamojo -- Selling Online as Easy as Sharing
Urjakart.com - Pitch Deck
Ad

Similar to How to Pitch a VC Dave McClure (20)

PPT
How To Pitch A Vc
PPT
test
PPT
10 Tips on How to Pitch a VC (FOWA, London)
PPT
How 2 Pitch a VC (New Delhi, Dec 2011)
PDF
Workshop #4
PDF
Workshop #4
PDF
Dave McClure - how 2 pitch
PPT
How to pitch a VC (from Dave McClure)
PDF
Karina-Sotnik.pdf
PPTX
Startup weekend bahrain ppt
PPT
Startup 2.0: a Silicon Valley Story
PPT
A ready to use Template for pitching your Business for funding! See updated v...
PDF
Starting startups
PPTX
How to Create a Better Pitch Deck for VCs
PPTX
Thebeststartuppitchdeckhowtopresenttoangelsvcs 130706124526-phpapp01
PPTX
Thebeststartuppitchdeckhowtopresenttoangelsvcs 130706124526-phpapp01
PPTX
Idea to Success, a Guide for First Time Entrepreneurs
PPTX
296157745-the-best-startup-pitch-deck.pptx
PPTX
Lecture Entrepreneurship -The Art of the Start - How to start a Venture Capit...
PPTX
VC Pitches That Work
How To Pitch A Vc
test
10 Tips on How to Pitch a VC (FOWA, London)
How 2 Pitch a VC (New Delhi, Dec 2011)
Workshop #4
Workshop #4
Dave McClure - how 2 pitch
How to pitch a VC (from Dave McClure)
Karina-Sotnik.pdf
Startup weekend bahrain ppt
Startup 2.0: a Silicon Valley Story
A ready to use Template for pitching your Business for funding! See updated v...
Starting startups
How to Create a Better Pitch Deck for VCs
Thebeststartuppitchdeckhowtopresenttoangelsvcs 130706124526-phpapp01
Thebeststartuppitchdeckhowtopresenttoangelsvcs 130706124526-phpapp01
Idea to Success, a Guide for First Time Entrepreneurs
296157745-the-best-startup-pitch-deck.pptx
Lecture Entrepreneurship -The Art of the Start - How to start a Venture Capit...
VC Pitches That Work

More from Dealmaker Media (20)

PDF
PDF
Cloudant Presents at Under the Radar 2013
PDF
SiSense Presents at Under the Radar 2013
PDF
Keen IO Presents at Under the Radar 2013
PDF
Continuuity Presents at Under the Radar 2013
PDF
Clustrix Presents at Under the Radar 2013
PDF
SwiftStack Presents at Under the Radar 2013
PDF
Codenvy Presents at Under the Radar 2013
PDF
Cedexis Presents at Under the Radar
PDF
Catchpoint Presents at Under the Radar 2013
PDF
TrueAbility Presents at Under the Radar 2013
PDF
BetterCompany (formally happiily) Presents at Under the Radar 2013
PDF
GoodRevu Presents at Under the Radar 2013
PDF
Entelo Presents at Under the Radar 2013
PDF
TrackVia Presents at Under the Radar 2013
PDF
Sprint.ly Presents at Under the Radar 2013
PPTX
Senexx Presents at Under the Radar 2013
PDF
Allocadia Presents at Under the Radar 2013
PDF
MobileSpan Presents at Under the Radar 2013
PDF
MobileSpaces Presents at Under the Radar 2013
Cloudant Presents at Under the Radar 2013
SiSense Presents at Under the Radar 2013
Keen IO Presents at Under the Radar 2013
Continuuity Presents at Under the Radar 2013
Clustrix Presents at Under the Radar 2013
SwiftStack Presents at Under the Radar 2013
Codenvy Presents at Under the Radar 2013
Cedexis Presents at Under the Radar
Catchpoint Presents at Under the Radar 2013
TrueAbility Presents at Under the Radar 2013
BetterCompany (formally happiily) Presents at Under the Radar 2013
GoodRevu Presents at Under the Radar 2013
Entelo Presents at Under the Radar 2013
TrackVia Presents at Under the Radar 2013
Sprint.ly Presents at Under the Radar 2013
Senexx Presents at Under the Radar 2013
Allocadia Presents at Under the Radar 2013
MobileSpan Presents at Under the Radar 2013
MobileSpaces Presents at Under the Radar 2013

How to Pitch a VC Dave McClure

  • 1. How to Pitch a VC (aka “Startup Viagra”) Dealmaker Workshop LA, 10/06/09 Dave McClure, Founders Fund, Master of 500 Hats blogs @DaveMcClure on Twitter
  • 2. Startups: 2 Sexy 4 Milan? Essential Elements of a Hot VC Pitch Love in an Elevator (30-second quick pitch) The Money Shot (live demo, screen shots, video) Size Matters (market size, bottom up / top down) Nice Package (customer$, metric$ UP & to the RIGHT ) Superheros & Rock Stars (your team) * note: the above are teaser images… they don’t really mean anything; they’re just here to capture your attention.
  • 3. 10 Erogenous VC Zones 1. Elevator Pitch 2. The Problem 3. Your Solution 4. Market Size 5. Business Model 6. Proprietary Tech 7. Competition 8. Marketing Plan 9. Team / Hires 10. Money / Milestones Money Shot Goes Here Teaser Image Goes Here Cu$tomer Testimonial$ “ This S**t Rocks .” The Money Shot: Demo Screen Shots Video Business Metrics (NOT Revenue Projections) AARRR!
  • 4. 1. The Elevator Pitch The 30-second quickie, for when you don’t have time for lots of VC lovin’ Short, Simple, Memorable: “ What , How , Why .” “ We’re X for Y ” is ok if 1) it’s true 2) X & Y are well-known Max 3 key words / phrases, 2 sentences. “ SlideShare is the world’s largest community for sharing presentations . “ TeachStreet is a place to teach or learn anything.” “ Mint.com is the free, easy way to manage your money online.” Logo and/or Image ok but not rqd No “Inside Baseball” lingo make it easy for non-experts to understand. Smile . It’s ok to have fun when you pitch 
  • 5. 2. The Problem What is The Problem? Make it Obvious . “ Ouch . Yeah, I have that too…” Who has it? How Many? How do you know? stats, examples, research, links. “ Painkiller not Vitamin ” Vitamins are great, but you NEED painkillers. BAD. ( note : Viagra is not a Vitamin)
  • 6. 3. Your Solution Great Companies do 1+ of 3 things: Get you LAID (= sex) Get you PAID (= money) Get you MADE (= power) Describe why your Solution: Makes customers very happy Does it better, different than anyone else Remember “NICHE to WIN” (Customer Case Study can also go here)
  • 7. [ The Money Shot ] http://JingProject.com http://ScreenCast.com http://Flickr.com http://YouTube.com http://Scribd.com http://SlideShare.com Demo Screen Shots Video if you’re doing live demo: PRACTICE! PRACTICE! PRACTICE! expect demo to FAIL – in multiple, interesting ways -- how will u handle it? always have a backup (screenshots, local video, interpretive dance) expect to be interrupted by VCs ( Pitchus Interruptus ) – multiple times. and remember : Get Your Partner Off FIRST (watch for O-Face ). You Can Come Later (or Never).
  • 8. 4. Market Size Bigger is Better Top Down = someone else reported it Forrester, Gartner, Your Uncle Bottom Up = calculate users/usage/rev$ Avg Txn = $X Y customers in our market Avg customer buys Z times per year Market Size = $X * Y * Z annually = a big friggin’ # Market growing @ 100+% per year note : “top down” and “bottom up” have nothing to do with giving VCs hard-ons. Get your mind out of the gutter. no idea what this is, but it looks really F’ing impressive, doesn’t it? up & to the right .
  • 9. Online Takeout Orders: Market $ize Top Down $511 Billion spent dining out annually source: National Restaurant Association, 2006 ( http://www.restaurant.org/ ) Bottom up: 100M people eat out every day Today ~4% of meals ordered online (= 4M/day) In 5 years 20% of meals ordered online (=20M/day) Average takeout order cost is $12 Available Total Market Size: today = ~$50M daily, ~$20B annually in future = $250M daily, $100B annually look : more info porn! damn that looks good, doesn’t it?
  • 10. 5. Business Model (How Do You Plan to Make Money?) Describe Top 1-3 Revenue Sources Prioritize by Size, Growth, and/or Potential Cite current market activity / customer behavior as proof Show How You Get to Break-even (or Profitable) Ideally, on the current round of funding you’re raising Common Revenue Models Direct : ecommerce, subscription, digital goods, brands Indirect : advertising, lead gen, affiliate / CPA See Andrew Chen presentation : Revenue : The Internet Wants to Be Free, but You Need to Get Paid
  • 11. ZapMeals: 3 Ways We Make Money Transactional : charge a 15% food prep fee (min $1) charge a 15% food delivery fee (min $1) Advertising : charge small preparers by click-thru (SEM for food) charge larger preparers for premium / sponsored listings Supplies, Equipment, Insurance : provide supplies, education for ZapMeals preparers free licensing to ZapMeals preparers who buy $250 eqpmt insure against food inspection issues via large group again, up & to the right .
  • 12. 6. Proprietary Tech / Expertise (What is your Unfair Advantage ?) VCs *really* like unfair advantage big market lead experienced team ex-Google PhDs core / “breakthrough” tech “ defensible” IP / patents “ exclusive” partnership great sales/marketing balls of steel
  • 13. 7. Competition (+ why they all suck , why you’re different , yellow , better ) List all top competitors (especially top ones; we’ll find them anyway) Say how you’re better , or at least different If not better or different -> “NICHE TO WIN” position(-ing) matters 2-axis graph is trite, but still useful see next page for example useful comparisons / differentiation: simple vs complex value vs cheap (tougher to prove tho) cheap vs expensive (but careful you don’t race to bottom) consumer vs enterprise open vs proprietary (in this case, open usually better… but not always)
  • 14. We’re Better, Different. (and You Suck .) Funny! Shocking !!! Accepted Not Funny.
  • 15. 8. Marketing Plan PR Contest Biz Dev Direct Marketing Radio / TV / Print Dedicated Sales Telemarketing Email SEO / SEM Blogs / Bloggers Viral / Referral Affiliate / CPA Widgets / Apps LOLCats Ok, so your product / technology rocks, but… … how do you get customers / distribution ? lots of channels, lots of decisions… choose a few : 3 Things That Matter / To Measure : Volume Cost Conversion
  • 16. 9. Team People that Get VCs all Hot & Bothered Geeks with deep technical background Entrepreneurs who have sold companies Sales/Marketing who Make it Rain Also Identify: Key Hires you Need but *Don’t* Have, and… … you’ve got candidates lined up in those areas ... ready to hire as soon as you close funding … or at least job descriptions / est. salary
  • 17. 10. Money, Milestones How Much Money Raised / Now Raising? Show 3 Budgets: Small, Medium, Large Show how you’ve got “Small” already lined up Show “Optionality”, Competitive Interest (if poss.) How Will You Spend It? Key Hires (Build Product) Marketing & Sales (Drive Revenue) CapX, Ops Infrastructure (Scale Up) Show Achievable Milestones with Non-Linear Increase in Value Show what will get you to next milestone (product, customers, hires) Show how the capital you have is more than adequate Show substantial UPTICK in value when milestone is achieved functional product initial customers / revenue break-even or profitable
  • 18. Financing Raised $200K Seed round Jan 08 @ $1M valuation angel investors: Ron Conway, Larry Page, Bill Gates built initial prototype; functional use with 1000 customers Seeking $500K-$1M Series A round @ $2.5M valuation already closed $300K meetings with 5 other VCs in next 2 weeks targeted closing in 4 weeks Use of Proceeds / Product Roadmap / Goals $300-500K: hire 2-3 engineers, 1 marketing / sales, .5 PT customer support $200-500K: marketing campaigns & customer acquisition get to 25K customers, $1M revenue by end of year estimated break-even in Q4 / 09 @ $100K / month
  • 19. Additional Resources Dave McClure : Startup Metrics for Pirates ( AARRR !) ZapMeals Sample Pitch Presentation Master of 500 Hats Blog: “Greatest Hats” (top blog posts) Steve Blank : 4 Steps to Epiphany, Customer Development Methodology Eric Ries : StartupLessonsLearned Sean Ellis : Startup-Marketing.com Andrew Chen : AndrewChenBlog.com Brad Feld, Jason Mendelson : AskTheVC.com Aydin Senkut : Felicis Ventures blog Mark Suster : Both Sides of the Table VentureHacks.com StartupCompanyLawyer.com