How to Prepare & Present a Case Analysis
This document outlines the key elements of a strategic management case study. It explains that a strategic management case describes an organization's internal and external environment and raises issues about its mission, strategies, objectives, and policies. It also includes facts, opinions, and judgments on related management issues. The document emphasizes that case studies require practical justification and realism in any recommendations. Recommendations should be specific, original, and contribute to the learning objectives of the exercise. The case study analysis process involves constructing matrices to evaluate external opportunities/threats and internal strengths/weaknesses, and recommend long-term strategies, objectives, policies, and procedures for evaluation.
How to Prepare & Present a Case Analysis
- 2. What is a Strategic - Management Case? ا It describes an organization’s external and internal condition and raises issues concerning the firm’s mission, strategies, objectives and policies. Includes all related management issues. Contains facts and opinions, judgments. SM is often called Learning by doing
- 3. PPrraaccttiiccaalliittyy JJuussttiiffiiccaattiioonn RReeaalliissmm There is no case gives you all the information Make reasonable assumptions and make decisions “Be realistic” No recommendation is beyond an organization’s means Make sure your recommendations are feasible How you support your decision and how you propose that they be implemented
- 4. SSppeecciiffiicciittyy OOrriiggiinnaalliittyy CCoonnttrriibbuuttee No broad generalization – Be specific by telling 5W (what, why, when, where, who & how) Feasible alternatives (not necessary the same as the firm’s plan) “Be original” Group exercise in class and real life. Be open-minded to other’s views.
- 6. 4- Construct aa ccoommppeettiittiivvee PPrrooffiillee MMaattrriixx ((CCPPMM)) 55-- CCoonnssttrruucctt aann eexxtteerrnnaall ffaaccttoorr eevvaalluuaattiioonn ((EEFFEE)) MMaattrriixx.. 1- Identify the Firm’s existing mission, vision and objectives 3- Identify Organization’s external opportunities and threats 6- Identify Organization’s internal strengths and weakness 77-- CCoonnssttrruucctt iinntteerrnnaall ffaaccttoorr eevvaalluuaattiioonn ((IIFFEE)) MMaattrriixx 88--PPrreeppaarree aa SSWWOOTT mmaattrriixx,, SSttrraatteeggiicc PPoossiittiioonn aanndd AAccttiioonn EEvvaalluuaattiioonn ((SSPPAACCEE)) MMaattrriixx,, BBoossttoonn CCoonnssuullttiinngg GGrroouupp ((BBCCGG)) MMaattrriixx,, IInntteerrnnaall--EExxtteerrnnaall ((IIEE)) MMaattrriixx,, GGrraanndd SSttrraatteeggyy MMaattrriixx,, aanndd QQuuaannttiittaattiivvee SSttrraatteeggiicc ppllaannnniinngg MMaattrriixx ((QQSSPPMM)).. 9. Recommend specific strategies and long-term objectives 10 . Specify how your recommendation can be implemented and what results you can expect. 11. Recommend specific annual objectives and polices 12. Recommend procedures for strategy review and evaluation
- 7. Organizing the Presentation Controlling your Voice Constructing Visual Aids Managing Body Language
- 8. Thank You Shokran شكرا