How to publish foreign mobile game in china

1Copyright OPD2C CO.,LTD. All rights reserved.
How to publish
foreign mobile game in China.
April 27,2015

First of all ,
we introduce the standard information to the
beginners who don’t know
how to publish your mobile game in China .
We hope that our information help
your success in China.

Supply chains
to the smartphone game market in China.
Advance
Development
Application Sales
Test
Publishing

Development
Application Sales
Test
PublishingAdvance
Supply chains

Mainly 2 types of advance
①Oneself
②Partnership
ProblemMerit
・Quality control
・Marketing
・Operation
・Revenue
・License
・Connection
・Cost
・Culture
・Quality control
・Marketing
・Operation
・Revenue
・License
・Connection
・Cost
・Culture

About licenses・・
①Value-added telecom service license
If you publish smartphone games in China,
you need to get at least 2 licenses.
②Network culture business license
Foreign-affiliated company
can’t get these licenses.

Foreign
company
Subsidiary
Share holder
(Only Chinese)
Publisher
100％ investment
Contract
Is it IMPOSSIBLE for foreign-affiliated company
to enter into this market in China ??
No. You can enter into this market by another way.
For example・・・“VIE scheme”
Contract
100％ investment

Application Sales
Test
PublishingAdvance
Development
Supply chains

The present problem of development
High-Salary
Translation
Culture
Others
Middle engineer :20,000RMB～ /Month
The difficulty of reproducing a nuance
The difference of personality
The low-understanding to foreign games
The countermeasure against cheat

Payment channel
Platform
Baidu
Tencent
Xiaomi
Wandoujia
360
Payment

Platform SDK services
360 百度移动游戏当乐小米豌豆荚 UC 应用宝
178 17173 265G 35i 3G门户 37玩 4399(厦门)
安锋网安智爱点宝软SDK 巴士在线贝壳暴风影音
百纳楚游当乐定制自有计费飞流凤凰网金立
HTC聚乐华为久邦数码机锋拇指玩冒泡客掌上乐游
酷动酷派酷我游戏联想乐商店乐逗联通沃商店卓易
魅族游戏中心木蚂蚁 N多市场 OPPO PPS PPTV
欧朋泡椒琵琶网起点千尺人人游戏搜狗游戏中心
手游天下三星应用商店（博雅科诺）手盟斯凯指易付
迅雷新版电信爱游戏新浪微游戏游龙移动MM 掌娱天下
优酷艺果有米应用汇悠悠村丫丫玩 YY手游（多玩）
We have to set so many 3rd-party platform SDK….

The problem of development (guess)
～Before contract～
If I could import this
smartphone game into
China, my business is
done!!
Global BD
(Chinese company)
Development
(Chinese company)
We don’t know this
game and feel it’s
interesting.
Our motivation is
getting less…

Why can’t they keep
high quality
development ??
We can’t understand.
Foreign company has
some trouble…
Our motivation is
getting less and less.
The problem of development (guess)
～After contract～
Foreign company Development
(Chinese company)

Sales
Test
PublishingAdvance
Development
Supply chains
Application

4 types of Application for the government
Domestic
game
Imported
game
State administration
of media
Ministry
of culture
30Days
After the launch
※counting of business days
20Days
Before the launch
60Days
Before the launch
80Days
Before the launch

Ex. Application for imported games to Ministry of culture
◆Main imported game title
◆Application flow
60 Days
Submitting
the document
to MOC
Uploading
game data
to MOC
Starting
a judgment
Getting
a ratification

Application
Test
PublishingAdvance
Development
Supply chains
Sales

We generally should communicate with 3rd-party
platform before launch. This action has 3 phases.
Sales to 3rd–party platform
Aim
Interest
Advice
Advice
Contract
Advertising
Advertising
Event
BBS
Information

Beijing
・
Shanghai・
Fuzhou・
・Hangzhou
・Guangzhou
There is a problem of wide country in China….
The headquarter of 3rd-party platform are everywhere.
We are forced to travel long-distance every month.
Sales to 3rd–party platform

This fee depends on each platform.
Platform fee (rough estimate)
Platform Sales Developer Platform
百度91
< 500,000RMB 70% 30%
> 500,000RMB 50% 50%
PP助手
< 800,000RMB 60% 40%
> 800,000RMB 50% 50%
快用 - 60% 40%
同步推 - 60% 40%
360 - 50% 50%
应用宝 - 70% 30%
豌豆荚 - 60% 40%
UC - 50% 50%
小米 - 70% 30%
当乐 - 50% 50%

Application
PublishingAdvance
Development
Sales
Supply chains
Test

Test launch
We pre-open to limited users and check KPI data.

KPI’s example
The amount of advertisement from platform
is affected by KPI data.
MMO RPG
S-rank A-rank
Number of
register
4,000/day 3,000/day
1day
persistency rate
50% 40%
1week
persistency rate
30% 25%
ARPU 7RMB 5RMB
Monthly
billing rate
5% 4%
TBS RPG
S-rank A-rank
Number of
register
3,500/day 2,500/day
1day
persistency rate
48% 40%
1week
persistency rate
30% 28%
ARPU 6RMB 4.5RMB
Monthly
billing rate
6% 4.5%
360’s KPI example

Application
Advance
Development
Sales
Test
Supply chains
Publishing

Operation
Event
BBS
CS
Providing original event for each platform.
Operating official BBS, baidu BBS, weibo
and Wechat, etc..
Communicating with many users
by QQ and Wechat etc.

Original event at each platform
Xiaomi Wandoujia Baidu

Operation of BBS
Baidu tieba
WeChat
official account

Tencent 360Xiaomi
Advertising

Appstore Tencent 360 Xiaomi
April 8th, 2015 No.1～No.10
Ranking

Summary

Partnership is most reasonable.
What are the key points ???
✔ Management of the applications
✔ Understanding your games
✔ Operation of the games

～Company overview～

Company Profile
Established June 28, 2014
Head Office Shanghai, China
President & CEO Tetsuya Yamaguchi
Capital 50million RMB
Share Holders OPCD Co., Ltd. 60%
D2C Inc. 40%
Major Business Smartphone Game development
and publishing

Purpose of the establishment
IP holder
Game
Developer
Main Platforms
High quality services,
Information in detail ,
Share of revenue,
Analysis report,
etc…
Our services
New chances for overseas companies
Smartphone
Game
Japan etc..
D2C and OPG prepare the services of publishing smartphone
games in China. We make a new chance for overseas companies to
provide safely smartphone business in China.
360
91
Tencent
Wandoujia
Xiaomi
・Smartphone game development and publishing
・Localization for Smartphone game
・Cooperation with Android platform
・Marketing , Research , and Measure against piracies

3. Self-development
We get the famous Animation licenses and
develop smartphone games by using these
licenses. After that, we publish these smartphone
games to the Chinese famous platforms.
Licenser
License
Our Company Platform
PublishingDevelop
Our Business Models
1. Localization
2. Representing
Publishing
Develop
Foreign
Company
Develop Redevelop
Represent
We redevelop the foreign smartphone games
for Chinese market. After that, we publish
these smartphone games to the Chinese famous
platforms.
Foreign companies can not self-publish
smartphone games in China because of business
licenses. But if you want to self-publish the
smartphone game in China, we can support your
business. We only represent your business.
Foreign
Company
Publishing

Our Share Holder -Shanghai Media Group-
CCTV
Shanghai Publicity
Department of the
Communist Party of
China.
SMG has over 300 subsidiaries.
State Council of the People's
Republic of China
Managing Disney park
in Shanghai
Biggest CATV・ISP
in Shanghai
SMG
OPCD
OPD2C
D2C
SMG
SMG is the conglomerate of media which mainly provides TV,
movies and etc. They are under the Shanghai Publicity
Department of the Communist Party of China.
Shanghai Media Group
193 movie theaters Shanghai Disney Park
OPG Oriental Pearl GROUP CO., LTD.
Mercedes Benz Arena has 18,000seats.
OPG has the Oriental Pearl Radio & TV Tower and
Shanghai International Convention Center.
They manage the pictures in the subways and city buses.
The Oriental Pearl
Radio & TV Tower
About 20,000
city buses.
Over 240 million
people watch the
subway’s pictures
every month.

Our share holder manages the pictures in city buses and subways
which 800 million people get on every month.
We can advertise our smartphone games by using their resources.
■In the City bus ■In the subway ■On the platform
Our Share Holder -Shanghai Media Group-

Our Share Holder -D2C-
： D2C Inc.
： June , 2000
： 3.48 billion JPY
Information
： NTT DOCOMO INC.
： Dentsu Inc.
： Dentsu Digital Holdings
： NTT ADVERTISING INC.
■ Company
■ Established
■ Capital
■ Share Holder
Advertising１
2
3
Overseas Biz
Business Domain
Consumer Biz
■ Sub Branch ：Taiwan
■ Subsidiary ：D2C China Co., Ltd.
：KAKEZAN Inc.
：D2C R Inc.
：D2C Solutions Inc.
：BLUE PRINT Inc.
■ Affiliated ：OPD2C Co., Ltd. (CN)
：Affle Holdings Pte. Ltd. (SGP)
：Bellrock Media, Inc.（USA）
：MCFIVA Co.,Ltd.（THA）
：Madhouse Inc. (CN)
Group Slogan
・Planning and Managing
・Media Buying
・Media Development
MCFIVA
Bellrock Media
Affle
OPD2C
D2C CHINA
D2C Taiwan
・Smartphone game development
・Web services
Investment and business
partnership with Asian
companies

・ Media Development
・ Media Buying
・ Management & Planning
Communication Design
・Business consulting
・Site Development and
Operation
・Content Creation
Advertising & Marketing Consumer Contents
・Smartphone game
・Applications for
iOS / Android
・Online Contents
Our Share Holder -D2C-
Rank Publisher Name
1 GungHo Online Entertainment, Inc.
2 NAVER Japan Corporation
3 Namco Bandai Games Inc.
4 COLOPL, Inc.
5 SQUARE ENIX
6 Pokelabo, Inc.
7 Applibot Inc.
8 D2C Inc.
9 GREE, Inc.
10 SEGA CORPORATION
11 Donuts Co. Ltd.
12 Asobism
13 KLab Global Pte. Ltd.
14 CYBIRD Co., Ltd.
15 KONAMI
16 SHUEISHA Inc.
17 KLab Inc.
18 inBlue.inc
19 DeNA Co., Ltd.
20 Ateam Inc.
◆Appstore sales rank in Japan
March,2013
◆D2C services

Track record of
“Pirate Maidens”
 App Store Top Grossing ：9th place
 Keeping in 100th place over 1year
 First successful Japanese title in China
Our Track Record in China

Contact us
中西恭大
Yasuhiro Nakanishi
D2C Inc. , Tokyo , 2006-2014
OPD2C CO.,LTD. , Shanghai , 2014-
Mail to：zhongxi@opd2c.com

Our team
Thank you !!

How to publish foreign mobile game in china

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