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How to react to buzzwords

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Koen Verbrugge, profile picture
Koen Verbrugge

The document discusses the perception and reaction to buzzwords and jargon in sales talk. It emphasizes the need to discern meaningful insights from consultant language, questioning whether terminology can obscure understanding. The author reminds readers to seek clarity instead of accepting complex language at face value.

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Howtoreacttobuzz-words
Isabuzzword Salestalk Slick? Jargon Smart?/
Isthereaction Avoid Iamnot wastingtimeonthis! Question Iamnot ‘notunderstanding’ this!/
Reaction Avoid Question Donot discover Bullshit consultant Salestalk Jargon Buzzword = Discover Bullshit consultant Donot discover Use-able insight Discover Useable insight =
Mightbeimportant,mightbeunclear? Questiontounderstand
Tekst Just a reminder by Koen Verbrugge

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How to react to buzzwords