How to rock at email marketing part 2
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The document outlines an email marketing webinar series, including the agenda, topics to be covered such as list segmentation, content creation, and email best practices. The webinar tasks attendees to segment and clean their lists, write subject line options, and send a test email following the best practices discussed.
How to rock at email marketing part 2
- 1. Email Marketing Webinar Series We will be starting at 19:30hrs Chat with us through the question pane on GoTo Webinar Effective Group Segmentation and how to manage your list
- 2. Email Marketing Webinar Series List Segmentation and How to Manage your List Creating Engaging Content and Measuring the Results
- 4. Email Campaign Builder Download our latest resource for use in this weeks webinar http://cogn.im/145Ln1Q
- 5. Matthew Ruddle Customer Services Director
- 7. https://www.facebook.com/intouchcrm https://twitter.com/intouchcrm
- 8. Agenda • Why You Need to Send Email • Writing Subject Lines • Email Best Practice • Webinar Tasks
- 9. Why You Need to Send Email
- 10. Why send email?
- 11. Purchased Lists = Spam
- 12. New Subscribers are Most Engaged
- 14. Keep in touch with your audience
- 16. Making sure your leads don’t forget you
- 17. Move prospects towards sales cycle? ‘What’ Online Specific Targeted Landing Email Email Offer CTA Page List Copy w/form Solution Top Sales Call to Cycle Action Targeted Specific ‘How’ Gather Email Email Call to Lead Intel Copy List Action
- 18. Email should be part of an holistic approach to communicating with your customers
- 19. Provide value in your emails
- 21. 40% of B2B marketers rated the leads generated by email marketing as high quality
- 23. Be direct about what your email has to offer
- 25. Add a personal element
- 26. Personalise Subject Lines with custom tags Personalised Subject Lines get an average +20% increased CTR
- 29. Most reported Spam words
- 30. Test and measure different ideas
- 31. Analyise the data available
- 32. 6 Steps to email best practice
- 33. 1. Set a S.M.A.R.T. Goal Specific Measurable Achievable Realistic Timed
- 34. 2. Understand When to Email
- 35. 2. Understand When to Email
- 36. 3. Don’t Hide Behind a noreply@
- 37. 3. Clear Subject Lines
- 38. 4. Email Design • 650px wide • Personalise the content • Always include a CTA • Explain the benefits • Be elegant
- 39. 5. Imagery
- 40. 6. Create a PS
- 41. Webinar Tasks
- 42. Webinar Tasks 1. Make sure you have segmented & cleaned your lists before sending any email 2. Write several subject line options before sending the email 3. Follow the 6 best practices & send an email to one of your segmented lists