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How to Sell the Quickstart
Methodology
Florence LAMBRECHTS • Business Advisor - Direct Team
2019
EXPERIENCE
1 Our target
Our approach
The Quickstart in figures
Conclusion
2
3
4
Our Target Small &
Medium-sized Companies1
Who are they?
From all over the world.
From all sectors & industries.
With different levels of expectation & project scopes.
How to qualify them?
Inexperienced.
Unavailable.
Multi-skilled.
Flexible.
Limited.
PM Business Analysis
Not 100% dedicated
Business flows ProcessesDecision-making
Budget Delays
Business knowledge
Our Approach
The Quickstart2
i
What is
The focus?
● Keep the solution as STANDARD as possible.
● Deliver as FAST as possible.
● Keep the implementation AFFORDABLE
● .● SAME level of product and methodology
● Different STRUCTURE and ORGANISATION
The 80/20 rule
One SPOC
Train the Trainer
Fast implementation
ii Sales Journey
Timing
Qualification
Scope Analysis
Follow up
Pre-sales
Demonstration GAP
POC
Methodology Pitch
How to behave in this
context?Agree on the...
Quickstart
Methodology
Keep a SPoC
(Single Point of Contact)
● Rule #2 - One decision maker
○ The SPoC oversees everything on their
side
■ Understands the company’s
requirements / key users coordination
■ Sees all the moving parts at once
■ Consistent decision making
○ Too many cooks in the kitchen
■ Misinterpreted / Missed
information
● Rule #3 - Meetings optimization
○ Meetings are straight to the point
■ Meeting preparation & pre-analysis
made internally
○ Wasted time
○ Misinterpretation of information
● Rule #1 - One consultant responsible for the whole project
○ The Odoo SPoC
○ Waste of time and energy
Build a PLAN
● Rule #1 - A clear initial scope
○ Project priorities
■ Initial scope : What’s inside the box
■ Product Backlog
○ No project overview
● Rule #3 - Standard first
○ Experiment Odoo standard before
changing it
○ Useless developments
● Rule #2 - A phased project
○ Deliver quickly and regularly
○ Project overview
○ Nothing usable (every app almost
done)
Manage
EXPECTATIONS
● Rule #1 - Apply the 80-20 approach
○ Plan to implement 80% of the customer’s
requirements
■ Adding clicks or steps is not a problem if the
net time taken is decreased
■ Change existing processes can’t be blocking
○ The remaining 20% take 80% of the time
● Rule #2 - Agree on the methodology from the start of
the project
○ Shared approach and tools
■ How to validate, raise an issue, etc.
■ Roles & Responsibilities
○ Frustrated team and / or project fail
■ Gap between what you deliver and what your
customer expect
Expectation
Outcome Disappointment
Keep an
open line of
COMMUNICATION
● Rule #2 - Record the essentials
○ Limited Meeting minutes
■ Main decisions & validations
○ Project status to the essential
○ Record videos
○ No over documentation
● Rule #3 - Share project documentation
○ TO DOs, Needs description, Project
status
○ Shared responsibility
○ Is this version the most up to date?
● Rule #1 - The project scope is always EXPLICIT
○ Transparency about the possibilities &
limitations
○ You both know what you can expect from this
project
○ No assumption !
Be CREATIVE
● Rule #2 - Odoo is easily customizable
○ Develop for the good reasons
■ Important value added with a minimum resource
investment
○ It’s a bazooka to kill a fly!
■ Negative effort / value ratio
■ Develop to make money
● Rule #3 - Simplify business processes
○ Make their processes more flexible
■ Be more efficient
○ Rigidity !
■ Useless security measures
● Rule #1 - Project team focuses on the
project success
○ Project feasibility / stability
vs.
○ Customer’s ideal solution
CUSTOMIZE
at the
right moment
● Rule #1 - Replace, don’t replicate
○ There is a reason your customer is moving
away from his previous platform
■ It’s the best time to work on workflow changes
■ Support and bring change
○ Remaking another platform
■ Changes are rarely functional and are usually
nice to haves
■ It’s not a clean methodology
■ Kills the change process
● Rule #2 - Guaranteed long term use
○ Database durability
○ 60% of customization requests are dropped
after getting used to Odoo’s workflows
○ Increases maintenance costs for both sides
ANALYSE, TEST
and
VALIDATE
● Rule #2 - Distribution of roles
○ We provide a solution fitting with the agreed scope
○ They test to validate that it fits with their reality
● Rule #1 - Everything is about testing & analysing
○ Start the project by training the SPoC on Odoo standard
○ Ask for the WHAT and the WHY
■ User story: [Role] needs to [Action] in order to [Goal] ⇒ WHAT & WHY
○ Don’t ask, propose a HOW
DATA HISTORY
is not a priority
● Rule #1 - Data history can be necessary
○ Reporting requirements
○ Main focus: operational requirements
○ Kills the project momentum
○ Low cost-benefit ratio
● Rule #2 - Three different approaches
○ No historical data
■ Keep all old data in the previous system
and reference it whenever necessary
■ A clean database is a happy database
○ Summarized historical information
■ Create or import journal entries for key
points in time (Month End or Year End
values)
○ Import data after the production launch
○ Delay the production launch because of the
historical data import
The Quickstart in
figures3
4 QuickStart Teams
55Functional consultants
BELGIUM USA HONG KONG INDIA
9
65Projects / month
Apps per project
85Project hours
85%Time spent by the Functional
90%
Satisfaction rate
99%
Success rate in 2019!
Conclusion4
What’s the
focus?
Keep the solution as STANDARD as possible.
Deliver as FAST as possible.
Keep the implementation AFFORDABLE.
#odooexperience
2018
Thank you.
Write to me if you have any question fla@odoo.com
2019
EXPERIENCE
There is no magic formula for great
company culture. The key is just to
treat your staff how you would like
to be treated.
— Richard Branson
It matters for people.
We spend 20% of our life at work.
Better do it with a purpose, building something awesome,
in a fun environment where we can continuously learn.
A great working environment allows innovation,
ability to execute faster and good performance.
www.odoo.com
Then Now
Focus Career Purpose
Need Great managers Inspiring leaders
Hours 9-5 Whenever
Aspire to Manage Evolve
Tenue Whole career Whatever
Long Term
● Recurring revenues
● Getting a new partner
● Develop the product
● Write a documentation
● Marketing automation
● SEO
Short Term
● Services revenues
● Develop customer features
● Write a release note
● Newsletter
● SEA
● Train a customer
PoS for Restaurant
Keep in touch with your customers.
And keep them coming back with loyalty programs.
A great working environment
allows innovation.
Innovate,
be disruptive.
We focus on building the perfect customer experience.
Our mission is to transform the way companies run their business.
We make it simple & fully integrated.
Omnichannel sales
How to Sell the Quickstart Methodology
How to Sell the Quickstart Methodology
How to Sell the Quickstart Methodology
frequently
refactored
Like software,
organisations should be
Refactoring means to improve
internal structure without
changing external behaviour.
Refactor.
● Remove unnecessary rules
● Stop useless reports
● Cancel unproductive meetings
● Stop complex process
● Pull out unused features
● Shorten contracts size
For every decision we take,
we should ask ourselves:
“Will it help delighting customers?”
People have
dramatically changed
how they live and work.
www.odoo.com
Software 1
Pro 1
Pro 2
Pro 3
Con 1
Pro 2
Software 2
Pro 1
Pro 1
Con 1
Pro 2
Pro 3
Step 1 Step 2 Step 3 Step 4
We have to transform a service market (expensive
implementation projects) into an out-of-the-box solution.
We care about the customer experience at every step.

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How to Sell the Quickstart Methodology

  • 1. How to Sell the Quickstart Methodology Florence LAMBRECHTS • Business Advisor - Direct Team 2019 EXPERIENCE
  • 2. 1 Our target Our approach The Quickstart in figures Conclusion 2 3 4
  • 3. Our Target Small & Medium-sized Companies1
  • 4. Who are they? From all over the world. From all sectors & industries. With different levels of expectation & project scopes.
  • 5. How to qualify them? Inexperienced. Unavailable. Multi-skilled. Flexible. Limited. PM Business Analysis Not 100% dedicated Business flows ProcessesDecision-making Budget Delays Business knowledge
  • 8. ● Keep the solution as STANDARD as possible. ● Deliver as FAST as possible. ● Keep the implementation AFFORDABLE ● .● SAME level of product and methodology ● Different STRUCTURE and ORGANISATION The 80/20 rule One SPOC Train the Trainer Fast implementation
  • 11. How to behave in this context?Agree on the... Quickstart Methodology
  • 12. Keep a SPoC (Single Point of Contact) ● Rule #2 - One decision maker ○ The SPoC oversees everything on their side ■ Understands the company’s requirements / key users coordination ■ Sees all the moving parts at once ■ Consistent decision making ○ Too many cooks in the kitchen ■ Misinterpreted / Missed information ● Rule #3 - Meetings optimization ○ Meetings are straight to the point ■ Meeting preparation & pre-analysis made internally ○ Wasted time ○ Misinterpretation of information ● Rule #1 - One consultant responsible for the whole project ○ The Odoo SPoC ○ Waste of time and energy
  • 13. Build a PLAN ● Rule #1 - A clear initial scope ○ Project priorities ■ Initial scope : What’s inside the box ■ Product Backlog ○ No project overview ● Rule #3 - Standard first ○ Experiment Odoo standard before changing it ○ Useless developments ● Rule #2 - A phased project ○ Deliver quickly and regularly ○ Project overview ○ Nothing usable (every app almost done)
  • 14. Manage EXPECTATIONS ● Rule #1 - Apply the 80-20 approach ○ Plan to implement 80% of the customer’s requirements ■ Adding clicks or steps is not a problem if the net time taken is decreased ■ Change existing processes can’t be blocking ○ The remaining 20% take 80% of the time ● Rule #2 - Agree on the methodology from the start of the project ○ Shared approach and tools ■ How to validate, raise an issue, etc. ■ Roles & Responsibilities ○ Frustrated team and / or project fail ■ Gap between what you deliver and what your customer expect Expectation Outcome Disappointment
  • 15. Keep an open line of COMMUNICATION ● Rule #2 - Record the essentials ○ Limited Meeting minutes ■ Main decisions & validations ○ Project status to the essential ○ Record videos ○ No over documentation ● Rule #3 - Share project documentation ○ TO DOs, Needs description, Project status ○ Shared responsibility ○ Is this version the most up to date? ● Rule #1 - The project scope is always EXPLICIT ○ Transparency about the possibilities & limitations ○ You both know what you can expect from this project ○ No assumption !
  • 16. Be CREATIVE ● Rule #2 - Odoo is easily customizable ○ Develop for the good reasons ■ Important value added with a minimum resource investment ○ It’s a bazooka to kill a fly! ■ Negative effort / value ratio ■ Develop to make money ● Rule #3 - Simplify business processes ○ Make their processes more flexible ■ Be more efficient ○ Rigidity ! ■ Useless security measures ● Rule #1 - Project team focuses on the project success ○ Project feasibility / stability vs. ○ Customer’s ideal solution
  • 17. CUSTOMIZE at the right moment ● Rule #1 - Replace, don’t replicate ○ There is a reason your customer is moving away from his previous platform ■ It’s the best time to work on workflow changes ■ Support and bring change ○ Remaking another platform ■ Changes are rarely functional and are usually nice to haves ■ It’s not a clean methodology ■ Kills the change process ● Rule #2 - Guaranteed long term use ○ Database durability ○ 60% of customization requests are dropped after getting used to Odoo’s workflows ○ Increases maintenance costs for both sides
  • 18. ANALYSE, TEST and VALIDATE ● Rule #2 - Distribution of roles ○ We provide a solution fitting with the agreed scope ○ They test to validate that it fits with their reality ● Rule #1 - Everything is about testing & analysing ○ Start the project by training the SPoC on Odoo standard ○ Ask for the WHAT and the WHY ■ User story: [Role] needs to [Action] in order to [Goal] ⇒ WHAT & WHY ○ Don’t ask, propose a HOW
  • 19. DATA HISTORY is not a priority ● Rule #1 - Data history can be necessary ○ Reporting requirements ○ Main focus: operational requirements ○ Kills the project momentum ○ Low cost-benefit ratio ● Rule #2 - Three different approaches ○ No historical data ■ Keep all old data in the previous system and reference it whenever necessary ■ A clean database is a happy database ○ Summarized historical information ■ Create or import journal entries for key points in time (Month End or Year End values) ○ Import data after the production launch ○ Delay the production launch because of the historical data import
  • 21. 4 QuickStart Teams 55Functional consultants BELGIUM USA HONG KONG INDIA
  • 23. 85Project hours 85%Time spent by the Functional
  • 27. What’s the focus? Keep the solution as STANDARD as possible. Deliver as FAST as possible. Keep the implementation AFFORDABLE.
  • 28. #odooexperience 2018 Thank you. Write to me if you have any question fla@odoo.com 2019 EXPERIENCE
  • 29. There is no magic formula for great company culture. The key is just to treat your staff how you would like to be treated. — Richard Branson
  • 30. It matters for people. We spend 20% of our life at work. Better do it with a purpose, building something awesome, in a fun environment where we can continuously learn. A great working environment allows innovation, ability to execute faster and good performance. www.odoo.com
  • 31. Then Now Focus Career Purpose Need Great managers Inspiring leaders Hours 9-5 Whenever Aspire to Manage Evolve Tenue Whole career Whatever
  • 32. Long Term ● Recurring revenues ● Getting a new partner ● Develop the product ● Write a documentation ● Marketing automation ● SEO
  • 33. Short Term ● Services revenues ● Develop customer features ● Write a release note ● Newsletter ● SEA ● Train a customer
  • 34. PoS for Restaurant Keep in touch with your customers. And keep them coming back with loyalty programs.
  • 35. A great working environment allows innovation.
  • 37. We focus on building the perfect customer experience.
  • 38. Our mission is to transform the way companies run their business. We make it simple & fully integrated. Omnichannel sales
  • 42. frequently refactored Like software, organisations should be Refactoring means to improve internal structure without changing external behaviour.
  • 43. Refactor. ● Remove unnecessary rules ● Stop useless reports ● Cancel unproductive meetings ● Stop complex process ● Pull out unused features ● Shorten contracts size
  • 44. For every decision we take, we should ask ourselves: “Will it help delighting customers?”
  • 45. People have dramatically changed how they live and work. www.odoo.com
  • 46. Software 1 Pro 1 Pro 2 Pro 3 Con 1 Pro 2 Software 2 Pro 1 Pro 1 Con 1 Pro 2 Pro 3
  • 47. Step 1 Step 2 Step 3 Step 4 We have to transform a service market (expensive implementation projects) into an out-of-the-box solution. We care about the customer experience at every step.