How to Sell Window and Door Hardware
- 1. How to Sell More Window & Door Parts! 1
- 2. Window Parts – For Single & Double Hung, Casement, Awning, Sliding, Jalousie, Project-In, Project-Out, Skylight and Other Types of Residential and Commercial Windows Patio Door Parts – For Sliding Glass and Screen Doors Closet Door Parts – For Bi-Fold, By-Pass, Pocket, Wardrobe and Other Types of Closet Doors Storm Door Parts – For Glass & Screen Doors Cabinet Parts – For Drawers and Doors Shower Door Parts – For Sliding Glass Doors Door Parts – For Swinging Entry and Interior Doors, Residential and Commercial Mail Box Locks Multi Point Door Locking Systems and Accessories Screen Parts & Hardware – For Windows, Patio Doors, Storm Doors, and More Toilet Partition Parts – For Doors, Panels, Pilasters, and Urinal Screens Commercial Hardware – For Commercial, Store Front, Entrance, Exit, and Glass Doors Glazing & Weatherstripping – For Windows and Doors Security Hardware – For Doors and Windows Safety Hardware – Window Opening Control Device (WOCD) Vent Locks For Children General Hardware Mobile Home & RV Hardware Custom Made-To-Order Screens – For Residential and Commercial Windows, and Patio Doors Partial Category List 2
- 3. Window Types • Single Hung • Double Hung • Casement • Sliding (Gliding) • Awning • Jalousie • Skylight • Project-In • Project-Out • Other • Residential • Commercial • Institutional • Industrial • Business 3
- 4. Typical Parts for Single/Double Hung and Casement Windows 4
- 5. Door Types • Patio Doors • Closet Doors • Entry/Interior/Exit Doors • Storm Doors • Shower Doors • Cabinet Doors & Drawers • Toilet Partition 5
- 6. Typical Parts for Patio and Closet Doors 6
- 7. Potential Customers • Apartments • HUD • Property Management • Homeowners, Consumers • Schools • Colleges • Hospitals • Military Bases • Government • Office Buildings • Hotels/Motels • Businesses • Manufacturing Plants • Churches • Nursing Homes • Assisted Living Housing • Condos • Other markets 7
- 8. Promote Ability to Supply Parts • Website, Internet • Store, Showroom, Displays • Catalog, Flyers • Newspaper • Magazine • Sales People • Shows, Events • Delivery/Service Vehicles • Direct Mail • Emails • Faxes • Telemarketing • Social Media • Associations 8
- 9. Identification of Parts 1) View our printed catalog or our online catalog(s) first to try to locate the part needed. 2) If you have a competitor name & number that has a website address or the product image & data from the competitor catalog/website, send that if you cannot locate the part in our catalog. 3) Send us a photo of the part with measurements and info (manufacturer name & number, application of part, AAMA window sticker info, color, etc.) 4) If we are unable to ID the part from your photo, send us a sample (we have research boards, image files and other sources to find your part). 9
- 10. Education and Training • Verbal training • Printed training materials • Catalogs and flyers • Train sales, customer service, purchasing 10
- 11. How to Start & Grow 1) Sell special orders, no inventory (A Custom Printed Generic Catalog and/or an Online Generic Catalog is available to make this easier for you.) 2) Continue special orders, stock some repeat parts on small scale 3) Continue special orders, stock more repeat parts, find niche parts for your market 4) Sell stock parts, continue special orders, build on successes 11
- 12. Benefits & Rewards • Higher markup percentages • Higher profit dollars • Increased sales • More loyal customers • More new customers • Customers coming from your competitors 12
- 13. For more info, contact: Roger Mason Supply Channel Manager Call: 800-352-0801 Extension 134 Email: rmason@strybuc.com 13