How to Set Up The Donate Button and Start Collecting Donations On Your Website
0 likes530 views
The document provides instructions for non-profits on how to set up a donate button on their website using GoFundMe Charity. It discusses how to customize the button with the organization's branding, choose donation amounts and frequencies. It also provides tips on writing effective donation form copy and creating a confirmation page to thank donors. The document recommends ways to grow supporters like sending thank you emails, creating videos to showcase impact and asking donors to share content.
How to Set Up The Donate Button and Start Collecting Donations On Your Website
- 1. Confidential and Proprietary GoFundMe Charity, Inc., April 2020 How to Set up the Donate Button and Start Collecting Donations on Your Website
- 2. Confidential and Proprietary GoFundMe Charity, Inc., April 2020 Introductions We’re excited to meet you! Julia Campbell Nonprofit Author, Consultant & Speaker Julia Campbell has run digital marketing consulting business for over a decade, focused exclusively on mission-driven organizations. A mom of 2 and a former US Peace Corps Volunteer, she is the author of Storytelling in the Digital Age: A Guide for Nonprofits and How to Build and Mobilize a Social Media Community for your Nonprofit in 90 Days. Her award-winning nonprofit blog is www.jcsocialmarketing.com/blog Malia Robertson Charity Service Specialist, GoFundMe Charity Malia is a Charity Services Specialist at GoFundMe Charity. She’s worked directly with small and large organizations to help to set up event pages and campaigns to help with fundraising efforts. When she’s not helping to change the world, Malia is usually at dog beach with her furbaby, Daisy.
- 3. Confidential and Proprietary GoFundMe Charity, Inc., April 2020 Agenda ● Crowdfunding intro ● How to set up the Donate Button on your website ● Elements of an effective donation page ● Ways to grow your supporter base and follow-up with donors after they make their first gift ● Help and resources Agenda
- 4. Confidential and Proprietary GoFundMe Charity, Inc., April 2020 ● Specifically designed for charities to raise money ● More features ● Access donor data ● No subscriptions or commitments ● $5B Raised & 100M+ Donors ● One of the oldest and most trusted online fundraising platforms ● Control your brand charity.gofundme.com
- 5. Confidential and Proprietary GoFundMe Charity, Inc., April 2020 Crowdfunding is a way to raise funds for a specific cause or project by asking a large number of people to donate money, often in small amounts, and usually during a relatively short period of time. Crowdfunding is done online, often with social networks, which make it easy for supporters to share a cause or project with their networks. Organizations, businesses, and individuals alike can use crowdfunding for any type of project, for example: charitable cause; creative project; business startup; school tuition; or personal expenses. Source: What is crowdfunding? | Knowledge Base CROWDFUNDING
- 6. Social fundraising by the numbers DATA INSIGHTS of NPOs agree that social media shares are effective for brand awareness. 95% donations shared on social media by donors result in a new donation. 1:5 increase in donation dollars that came directly from social links since 2012. 81% of nonprofits cite insufficient knowledge as their reason for not prioritizing social fundraising. 49%
- 7. Confidential and Proprietary GoFundMe Charity, Inc., April 2020 IMPORTANCE OF SHARING Sharing Sharing placement throughout page layout and user flows is proven to increase sharing of story, page URL and donations. Mobile A fully responsive experience, heavily tested on all screen sizes. 60% Of our visitors are from a mobile device. 2.1xIncrease in donors sharing their donation on social media Optimization By leveraging the massive amount of user data collected by GoFundMe, GoFundMe Charity’s campaign page and flows are best-in-class and optimized for donation conversion, sharing and user experience. Branding Upload your charity’s logo, custom colors, and personalized content on all campaigns you create
- 8. Confidential and Proprietary GoFundMe Charity, Inc., April 2020 How to set up the Donate Button on your website
- 9. WITH THE DONATE BUTTON, YOU CAN: Get more to your cause. No subscription fees and an industry-leading payment processing fee of just 1.9%+$ .30. Make your donors feel at home. Design your Donate Button with your organization’s own logo, colors, and content - no coding skills necessary. Get up and running fast. It’s so simple to set up, and we provide copy-and-paste button code for any web site so you can start collecting donations instantly. @JuliaCSocial @GoFundMeCharity
- 10. HOW TO GET STARTED After you’ve completed your payment processing setup, sign into your GoFundMe Charity account. Click your profile menu on the top right- hand side of your screen. Click Account. Click Donate Button. Click Create donate button to start customizing. @JuliaCSocial @GoFundMeCharity This Photo by Unknown Author is licensed under CC BY
- 12. CUSTOMIZING YOUR DONATE BUTTON Donate Button Details: Button Name (required): Title this donate button. This isn’t displayed anywhere that donors can see it, it’s only to help organize things behind-the-scenes. Button Text: The call-to-action words displayed on your button. Logo: Add your organization’s logo to ensure your donors feel safe and secure! Theme Color: Select your organization’s brand colors for buttons and navigation bars. @JuliaCSocial @GoFundMeCharity
- 13. DONATE FORM STEP 1: DONATION OPTIONS Headline: large text across the top of the form. Donation Frequency: choose what options to give your donors: one-time donation only, recurring monthly donations, or both. One-Time Donation Values: the preset amounts available to choose from when a donor has opted to make a one-time donation (they can always type in their own amount by clicking CUSTOM) Recurring Donation Values: the preset amounts available to choose from when a donor has opted to make a monthly recurring donation Donor Comments: choose whether or not donors can include a comment with their donation (enabled by default). These comments are not displayed anywhere online, but are available to you in your report center. @JuliaCSocial @GoFundMeCharity
- 14. DONATE FORM STEP 2: DONOR DETAILS Headline: large text across the top of the form. Anonymous Donations: choose whether or not to allow anonymous donations (enabled by default). NOTE: Donors will never be anonymous to you as the administrator; this is only for display purposes. @JuliaCSocial @GoFundMeCharity
- 15. DONATE FORM STEP 3: PAYMENT Headline: large text across the top of the form Donation Confirmation Page If you’d like to direct donors to a specific page after they complete their contribution, enter the URL here. If left blank, donors will temporarily see a custom confirmation page (matching the branding you set up earlier in the process) before being redirected back to the original page on your site that they clicked from. @JuliaCSocial @GoFundMeCharity
- 16. FINALIZING YOUR DONATE BUTTON Once you're done, click Create to save the button. Now you’re ready to add it to your website! You have 2 options: Copy and paste the full HTML code provided to add the button to your website. Choose this option if you don’t currently have a donate button, or if you want to replace the button you already have. Copy the URL only to replace in the code for your existing donate button. Choose this option if you like the design of the button you already have on your web site, you just want it to point to GoFundMe Charity instead of your current provider. @JuliaCSocial @GoFundMeCharity
- 17. FINALIZING YOUR DONATE BUTTON Pro-tip: You can also use the above URL by itself as a quick, easy way to collect donations! Use it to share in social media posts, digital bios, or link to it behind any other button or navigation item on your website. @JuliaCSocial @GoFundMeCharity
- 18. WHY HAVE A CUSTOM CONFIRMATION PAGE? Remember the two main reasons donors don’t give again: They don’t feel like their donation made a difference. They haven’t seen meaningful communication about the impact of their gift. Why not get the relationship started on the right foot with a thoughtful and well- crafted Thank You for Donating page? @JuliaCSocial @GoFundMeCharity
- 19. GENUINELY THANK THE DONOR. “We could not do this work without you.” “Thank you for your partnership.” “Thank you for your investment.” “We are building something big together.” “Our work isn’t done yet, but with your help, we have accomplished a lot.” @JuliaCSocial @GoFundMeCharity
- 21. TELL DONORS WHAT COMES NEXT. @JULIACSOCIAL @GOFUNDMECHARITY
- 22. PERSONALIZE THE THANK YOU REDIRECT. @JULIACSOCIAL @GOFUNDMECHARITY
- 23. Confidential and Proprietary GoFundMe Charity, Inc., April 2020 Elements of an effective online donation page
- 24. ELEMENTS OF A DONATION PAGE THAT DRIVES DONATIONS @JuliaCSocial @GoFundMeCharity Seamless branding Concise copy Compelling visuals Specific donation amounts Examples of impact Social sharing (after donation is processed) Mobile optimized Updated security
- 29. Confidential and Proprietary GoFundMe Charity, Inc., April 2020 Ways to grow your supporter base and follow-up with brand new donors
- 30. TIPS FOR USING THE CAMPAIGN UPDATE TOOL Using the Campaign Update tool at strategic times during your campaign (such as halfway or close-to goal) helps generate excitement and a sense of urgency in your donors. Use photos to convey impact. Snap a live video of your work in the field (where possible). Send it out to everyone that donated to demonstrate impact. Announce stretch goals. Thank people for donating, and ask them to consider starting their own fundraiser! @JULIACSOCIAL @GOFUNDMECHARITY
- 31. NONPROFIT EXAMPLES: CAMPAIGN UPDATE Here are some examples of ways that nonprofits have used the Campaign Update tool to provide progress updates and critical information to their supporters: NYC Makes PPE: Making and Donating PPE to Healthcare Workers Feed Hero Nurses Fighting Covid-19 Be a Masked Hero: Send Masks to Medical Staff Now! @JULIACSOCIAL @GOFUNDMECHARITY
- 32. SEND A THANK YOU EMAIL WITHIN 24 HOURS Follow up a donation with a “thank you” within 24 hours. You can send a creative thank you email that doubles as a donation receipt. Ask them to share your social media posts on their personal pages Send out a donor survey to get more information about your donor, including their affinities, preferred communication styles, and their desire/ability to volunteer. @JULIACSOCIAL @GOFUNDMECHARITY
- 33. CREATE A PERSONALIZED THANK YOU VIDEO @JULIACSOCIAL @GOFUNDMECHARITY
- 37. SHOW THEM THE IMPACT BEFORE ASKING AGAIN Send an email or letter to each of your new donors that specifically addresses the impact of their gift. Talk to your donor about the lives their changing and the work they’re now a part of. Share a special video or photograph of your clients or work in the field. Share at least 2-3 nonprofit stories with your donors, providing a “zoomed out” view about why your organization is involved in your line of work and how your donor plays a role in that success. @JULIACSOCIAL @GOFUNDMECHARITY
- 40. DONATE BUTTON: QUICK START CHECKLIST 1. Check out our available payment processors. 2. Sign into your GoFundMe Charity account. Click your profile menu on the top right hand side of your screen. Click Account. Click Donate Button. Click Create donate button to start customizing. 3. Add Donate Button details. 4. Add a Headline. 5. Choose what options to give your donors: one-time donation only, recurring monthly donations, or both. 6. Choose whether or not to allow anonymous donations (enabled by default). 7. If you’d like to direct donors to a specific page after they complete their contribution, enter the URL in the Donation Confirmation Page field. 8. Click Create to save the button. 9. Add the button to your website by copying and pasting the full HTML code or copying the URL only to replace in the code for your existing donate button. @JuliaCSocial @GoFundMeCharity
- 41. Confidential and Proprietary GoFundMe Charity, Inc., April 2020 Get Started for free! charity.gofundme.com
- 42. Confidential and Proprietary GoFundMe Charity, Inc., April 2020 1. Create your campaign with your key call to action in mind. 2. Share the campaign link with everyone in your network. 3. Post relevant updates to build momentum. 4. Use your campaign results to glean actionable insights. Key takeaways for a successful crowdfunding campaign RECAP
- 43. Confidential and Proprietary GoFundMe Charity, Inc., April 2020 ● GoFundMe Charity Help Center ● GoFundMe Charity on YouTube ● GoFundMe Charity blog ● Julia Campbell’s website Resources Stuck? We’re ready for all questions! Email us at nposupport@gofundme.com