How to start and scale your business
- 1. How to start and scale your own business @upsidersco
- 2. Upsiders. We empower women to start and scale their own business.
- 3. My mission: @victoriajones30 “To inspire, educate and enable you to kickstart your entrepreneurial journey”
- 4. @upsidersco I started out as a journalist working for Grazia, Tatler, Sunday Times Travel and later Yahoo!7 before founding The Insiders, an influencer marketing agency, in 2014. Over the past six years, I’ve helped leading influencers turn their passion projects into full-fledged businesses and build profitable brands. Now I want to share my knowledge with a wider market so have launched Upsiders to help more women start and scale their own business. My journey:
- 5. @upsidersco How we do it ● Podcast ● Free webinars ● Monthly newsletter ● Social media content ● Workshops ● 6 week Upstart Program ● 1:1 Coaching services
- 6. @upsidersco Everyone has an opportunity to become a successful business owner
- 7. Roadblocks. Fear of failure No start up capital Time management Knowledge gaps - How do I start? - How do I scale? Ineffective growth strategies
- 8. @upsidersco Six steps to success. 1. Find your why 2. Mindset Matters 3. Define your niche 4. Build an authentic brand 5. Attract raving fans 6. Promotion and Partnerships
- 9. 1. Finding your why @upsidersco
- 10. @upsidersco German philosopher Frederick Nietzsche ‘He who has a why can endure any how.’ Knowing your why is an important first step in figuring out how to achieve the goals that excite you and create a life you enjoy living (versus merely surviving!). Only when you know your ‘why’ will you find the courage to take the risks needed to get ahead, stay motivated when the chips are down, and move your life onto an entirely new, more challenging, and more rewarding trajectory.
- 11. @upsidersco Ask yourself: What would you do for free?
- 12. Find your purpose Your ‘life’s work’ sits in the intersection of your talents, skills/expertise, passions and deepest values.
- 13. EXERCISE: 4 questions to discover your purpose 1. What makes you come alive? 2. What are your innate strengths? 3. Where do you add the greatest value? Look back at your career highs and lows. What problems do you enjoy solving? 4. How will you measure your life? What would you like to be remembered for?
- 15. @upsidersco I’m going to be a leading female entrepreneur
- 16. 16 Success is 20% action, 80% psychology
- 17. @upsidersco Negativity stops us from taking action: We all have self doubts and limiting beliefs but this negativity stops us from taking action. Your mindset matters. - So train yourself to be positive. - Practice a morning routine. - Meditate. - Visualise yourself running a successful and profitable business. - Surround yourself with inspiring and supportive people. - The only thing you should fear is never trying.
- 18. @upsidersco You’re the average of the 5 people you spend the most time with ● Write down 5 people you admire in business (can follow them on instagram!) ● And your personal life. People that light you up - spend more time with them as they will influence you.
- 19. 3. Define your niche @upsidersco
- 20. @upsidersco What’s your USP: What problem are you solving, and for whom? Target in on that because that’s what will make you and your business memorable.
- 21. 4. Build an authentic brand @upsidersco
- 22. 22 What if they’ve never heard of you?
- 23. @upsidersco Brand building step by step ● Brainstorm business name ideas with your mates ● Buy your domain name ● Create a mood board ● Design a logo in Canva ● Build a website in Squarespace ● Secure social media handles ● Pick a platform your audience use and you like too - how will you communicate with them ● Start by telling your story ● Develop a manageable content strategy ● Consistent communication is key ● Video, video, video ● Connect with your community like friends
- 25. 25 Content and SEO tool Answer The Public
- 26. 5. Attract raving fans @upsidersco
- 27. Listen to your customers and understand what drives them @upsidersco It sounds simple but often business owners talk more than they listen. I’ve found listening to the needs and problems of my existing and potential clients the greatest sales tool for my business.
- 28. @upsidersco 3 Problems. What keeps your customers up at night? What are their frustrations 3 Solutions. How does your product or service solve their problems?
- 29. 6. Promotion and partnerships @upsidersco
- 30. Who shares similar values? @upsidersco “We try to leverage the power we have as influencers in the social media world to bring light to companies that are doing good in the world, that are creating products we believe in.”
- 32. @upsidersco Support network Use your networks and community groups
- 33. How will you measure success? @upsidersco Define what success means to you: - Being your own boss - Freedom to work from abroad (or a van!?) - Earning 6 figure income - Satisfied clients - Making a positive impact to people’s lives
- 34. @upsidersco In Summary ● Find your why ● Define your target audience ● Build an authentic brand ● Surround yourself with positive people ● Engage trusted influencers ● Build long-term partnerships ● Network with your community ● Value yourself
- 35. @upsidersco Don’t be afraid to start over. It’s a brand new opportunity to rebuild a life you truly want.
- 36. Are you ready to start and scale your business? 36 Are you ready to launch your business idea or take it to the next level?
- 37. Get in touch to schedule a free 30 minute call vic@upsiders.co @upsidersco