How to Step Up from the Clutter: RISE Conference 2018 Learnings
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The document presents key strategies for personal and professional growth, emphasizing the importance of continuous improvement, storytelling, personalization in advertising, gap acknowledgment in strategic goals, reassessment for better output, and adaptability in leadership. It outlines six critical steps: don't settle, tell stories, make it personal, acknowledge gaps, always reassess, and adapt. These insights are drawn from various industry leaders and highlight the need for innovation and authenticity in a competitive environment.
How to Step Up from the Clutter: RISE Conference 2018 Learnings
- 1. How to step up from the clutter Culmination of learnings from
- 3. Objective is to Find this guy
- 4. How do you feel when you can’t find exactly what you’re looking for?
- 5. Confused Frustrated Hold it off Eventually lose interest
- 6. In the real world, We don’t want to be A wally (or have a hard time finding him). ktnxbye.
- 8. How do you step up?
- 9. #1 - don’t settle I can't hear you, shout louder! Jaeson Ma, Co-founder of 88rising & CEO of EWA Ray Chan, Co-Founder & CEO, 9GAG Ms. Yeah, YouTube Star Eyal Baumel, CEO of Yoola ● It all boils down to your capacity to improve ● Continue talking and learning ● Open yourself up to constant innovation ● Consistency in this mindset is important because you will learn how to better yourself ● Self first before anything else (hugot!) ● Output: you realizing your unique style
- 10. #2 - tell stories Story beats statistics: The power of data storytelling Brent Dykes-Director of Data Strategy, Domo ● Make yourself relatable and memorable ● Stories > Statistics ● Adjusted story + right data + (calibrated visuals - unnecessary noise) + focus = AHA MOMENT ● Explain, Engage, Enlighten
- 12. “The ability to take data--to understand it, to process it, to extract value from it, to visualize it, to communicate it--that’s going to be a hugely important skill in the next decades.” Hal Varian Chief Economist, Google
- 13. #3 - make it personal What's the future of advertising? Mollie Spilman COO, Criteo Richard Ting Chief Experience Officer, R/GA Media Group Richard Lai Editor-in-chief, Engadget Chinese ● The key to gaining more traction is to make your target feel like you’re conversing with them directly ● Future of advertising : Opting for services that go direct. (Steer away from Google/ FB) ● Compete with giants by maintaining authenticity and staying transparent = Build the trust!
- 14. #4 - Acknowledge the gaps Why great ideas fail and how to make sure they don't Ricardo Vargas Brightline Initiative ● 90% of senior executives fail to reach all of their strategic goals ● Between ideas and results, there is a big gap that we fail to acknowledge ● 10 Brightline Guiding Principles - developed to help organisations bridge the costly and wasteful gap between strategy design and delivery
- 15. 10 Brightline Guiding Principles
- 16. #5 - Always reassess The surge of cryptocurrencies Joseph Lubin Co-Founder of Ethereum, ConsenSys Michael Novogratz CEO, Galaxy Digital Kris Marszalek Co-Founder & CEO, CRYPTO.com (formally known as Monaco) Julian Hosp Co-Founder & President, TenX Jacky Wong COLUMNIST, HEARD ON THE STREET, The Wall Street Journal ● Always remind yourself: ○ WHAT (is the problem?) ○ WHY (are you solving it?) ○ HOW (is your offer, product, tech helping to solve this problem?) ○ Is it necessary? ● Reassessment = improvement ● Improvement = better output to stand out
- 17. #6 - adapt What makes a great leader? Rupert Hogg CEO, Cathay Pacific Airways Spencer Fung Group CEO, Li & Fung Johnny Chou Founder, Chairman and CEO, BEST Inc. Alexandra Stevenson Business Correspondent, The New York Times ● Learn how to manage change ● “Leaders emerge during times of change; leading when there is an adversity” = crisis-time leaders ● Have the ability to set the direction and/or course of action when the environment is at chaos
- 18. RECAP #1 - don’t settle #2 - Tell stories #3 - Make it personal #4- Acknowledge the gaps #5- Always reassess #6- Adapt