How to Successfully Sponsor Jobs on LinkedIn [Tutorial]
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This document provides an overview of how to sponsor jobs on LinkedIn. It discusses setting up sponsored jobs, managing budgets and teams, automatically sponsoring job categories, and reviewing analytics to evaluate results. Key points include controlling job visibility and frequency, receiving 30-50% more applicants through sponsorship, reaching candidates across LinkedIn and mobile touchpoints, and comparing organic vs sponsored performance.
How to Successfully Sponsor Jobs on LinkedIn [Tutorial]
- 1. TALENT SOLUTIONS How to Successfully Sponsor Jobs on LinkedIn LinkedIn Confidential ©2012 All Rights Reserved
- 2. TALENT SOLUTIONS Sponsoring a Job on LinkedIn Today we will learn: What to expect once you Sponsor Jobs on LinkedIn Manage who on your team can sponsor jobs and where to view remaining budget Sponsor jobs you already have posted to LinkedIn Automatically sponsor categories of high priority jobs Current bids overview Review your results within Recruiter LinkedIn Confidential ©2012 All Rights Reserved
- 3. TALENT SOLUTIONS Showcase your most important jobs to the best talent Erica Robertson ACME systems Sr. Software Engineer JOBS YOU MAY BE INTERESTED IN Feedback I See more » Sponsored Software Engineer xyzCo – Sunnyvale, CA xSoftware Engineer Commona – Palo Alto, CA x xSr. Software Engineer Crosswise Group – Palo Alto, CA xSoftware Engineer Tyler Corp. – Palo Alto, CA • You control how often your job appears here • Sponsored Jobs get 30- 50% more applicants! 3LinkedIn Confidential ©2012 All Rights Reserved
- 4. TALENT SOLUTIONS 1 LinkedIn Homepage: NewsFeed (Desktop) 2 Job Search Page 3 Member’s Email Inbox 4 LinkedIn Homepage: News Feed (Mobile) 4 Reach Candidates with an Application Accelerator across multiple touch points 50% of LinkedIn’s traffic is coming from mobile and jobs are 10x more engaged on mobile LinkedIn Job Seeker App5
- 5. TALENT SOLUTIONS Manage who on your team can sponsor jobs On the Admin page: Click Sponsored Job Settings
- 6. TALENT SOLUTIONS View remaining budget on dashboard
- 7. TALENT SOLUTIONS Choose whether Admins or any Recruiter seat-holder can sponsor jobs On the Sponsored Job Settings page: Select Admin Only if you only want Admins to sponsor jobs, or select Anyone if any Recruiter seat-holder can sponsor jobs
- 8. TALENT SOLUTIONS Sponsor jobs you already have posted to LinkedIn On the Recruiter homepage: Select Jobs Manage Jobs
- 9. TALENT SOLUTIONS Sponsor jobs you already have posted to LinkedIn 1. Select the jobs you would like to sponsor by checking the boxes 2. Once you’ve highlighted the appropriate jobs, click Sponsor at the top Tip: Use the filters and search bar on the left to find the jobs you want to sponsor quickly!
- 10. TALENT SOLUTIONS Sponsor jobs you already have posted to LinkedIn 1. Set your Cost per click (the amount you will spend every time a candidate clicks on your sponsored job) 2. Set your Total budget (the total amount you will spend on each job you have selected to sponsor) 3. Click Start Campaign
- 11. TALENT SOLUTIONS Sponsor a new job as you post it to LinkedIn As you are posting a new job: 1. Check the box next to Yes, sponsor my job 2. Set your Cost per click 3. Set your Total budget 4. Click Post Job
- 12. TALENT SOLUTIONS Automatically sponsor certain types of jobs On the Recruiter homepage: Select More Admin
- 13. TALENT SOLUTIONS Automatically sponsor certain types of jobs Select ‘Set Defaults’ On the Admin page: Click Set Defaults
- 14. TALENT SOLUTIONS Automatically sponsor certain types of jobs Set defaults to automatically sponsor jobs that meet certain criteria: • Select the appropriate Country, Job Function, Bid (Cost per click), and Budget Note: • To add additional defaults, select Add another Sponsored Job target • To remove a current default, click the x on the right side of the popup box
- 15. TALENT SOLUTIONS Add a source tag to your sponsored jobs: More>Admin>Sponsored Job Settings Steps to tagging: • Go to “More>Admin>Sponsored Job Settings” • Input a source parameter (e.g., source=SponsJobs or source=sponsored). The source parameter that is suggested is a good example, but you will want to confirm the format with your ATS (some will use the syntax s= rather than source=, for example) • Click “Save Settings”
- 16. TALENT SOLUTIONS Sponsored Jobs Average Bids in the US by Function
- 17. TALENT SOLUTIONS 17 Budget guidance $300-500 per role per month (as of Feb 2015) • $5,000: sponsorship 15-25 unique jobs • $10,000: sponsorship of 30-50 unique jobs • $30,000: sponsorship of 100-200 unique jobs **If you are sponsoring groups of jobs for the quarter (ie. Sales, Engineers, etc) make sure you allocate a total budget that will cover the total amount of jobs you will post within that category!
- 18. TALENT SOLUTIONSLinkedIn Confidential ©2012 All Rights Reserved 18 Review your results On the Recruiter homepage: Select Reports Job Analytics Note: you can also access analytics by clicking directly on the job title from the ‘Manage Jobs’ screen
- 19. TALENT SOLUTIONSLinkedIn Confidential ©2012 All Rights Reserved 19 Review your results Click on any sponsored job on this screen to view results Note: Alternately, you can access analytics by clicking on the job title from the ‘Manage Jobs’ screen
- 20. TALENT SOLUTIONSLinkedIn Confidential ©2012 All Rights Reserved 20 Review your results Here you can see the key metrics on a particular sponsored job. Note: Impressions will show you the number of times your job appeared in the sponsored placement “Overview” tab for the particular job’s analytics
- 21. TALENT SOLUTIONSLinkedIn Confidential ©2012 All Rights Reserved 21 Review your results Compare sponsored results with organic results Applicant source analysis shows what percentage of job activity is coming from the sponsored placement “Who’s Viewed This Job” tab for the particular job’s analytics Activity Summary chart compares organic performance with sponsored performance for the specific job
- 22. TALENT SOLUTIONSLinkedIn Confidential ©2012 All Rights Reserved 22 Learn more about Sponsored Jobs: Video tutorial (current Sponsored Jobs customers) Get Sponsored Jobs for your company
Editor's Notes
- #21: Cost per applicant will appear if you are collecting applications on LinkedIn. Impressions is the number of times your sponsored job “won” the auction