How to teach a blended digital marketing course with real world practitioner inputs
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This document outlines how to teach a blended digital marketing course using inputs from real-world practitioners. It recommends that faculty carefully plan lessons with practitioners, allowing them to lead sections and provide practical examples. A 2018 survey found that over 90% of students felt teams of faculty and practitioners either met or surpassed their expectations. The perfect combination involves mutual respect, creating shared outcomes from individual contributions, and maintaining a high energy level. Practitioner inputs could also include serving as a corporate fellow, creating an online series, alternating teaching sessions, or guiding real-world projects.
How to teach a blended digital marketing course with real world practitioner inputs
- 1. How To Teach a Blended Digital Marketing Course With Real World Practitioner Inputs #StukentDS19 SCOTT DAVIS ASSISTANT PROFESSOR OF MARKETING UNIVERSITY OF HOUSTON-DOWNTOWN @scottwdavis ERIC SANINOCENCIO DIGITAL MEDIA DIRECTOR @ericsan @eric-saninocencio
- 2. Theory is not enough #StukentDS19
- 3. The Case for Practitioners #StukentDS19 In 2018, 90% of 376 UHD graduate students surveyed responded that the faculty-practitioner team teaching either “met” or “surpassed” their expectations. SCOTT DAVIS ERIC SANINOCENCIO @scottwdavis @ericsan
- 4. Game Plan Faculty Member 1. Script the lesson and share with the practitioner in advance 2. Use student inputs to involve the practitioner 3. Change the game plan to accommodate practitioner ideas and interests #StukentDS19 SCOTT DAVIS ERIC SANINOCENCIO @scottwdavis @ericsan
- 5. Game Plan Practitioner 1. Review readings and videos before class 2. Consider what will make the lesson most memorable 3. Choreograph planned activities with the professor #StukentDS19 SCOTT DAVIS ERIC SANINOCENCIO @scottwdavis @ericsan
- 6. Share the Spotlight Team Teaching ● Let the practitioner lead sections ● Provide practical perspective with relevant work examples ● Offer alternate views ● Challenge students to consider applying content #StukentDS19 SCOTT DAVIS ERIC SANINOCENCIO @scottwdavis @ericsan
- 7. #StukentDS19 The Perfect Combo 1. Mutual respect 2. Create a collective outcome based on individual contributions 3. Consciously raise the energylevel
- 8. Q&A #StukentDS19 SCOTT DAVIS ERIC SANINOCENCIO @scottwdavis @ericsan
- 9. Applications of This Model ● Corporate Fellow ● Online Practitioner Series (podcast, videos) ● Alternating Sessions ● Guest Speaker Series ● Real-world Projects #StukentDS19 SCOTT DAVIS ERIC SANINOCENCIO @scottwdavis @ericsan