How to use artificial intelligence to create a five star customer experience
- 1. How to use artificial intelligence to create a five-star customer experience? 01. NUAIG AI CONSULTING | NOV 2020 - HTTPS://WWW.NUAIG.AI/
- 2. 02. Rapid technologies are helping small companies to effectively compete with large companies around the world. Growing opportunities leads small companies to serve their customers in a better way, which is leading them to grow globally and deploying various technical solutions, automation for various processes and in digital marketing intelligence as well. As small companies expand in scale, they may lose contact with customers . Usually, only a crisis of losing major customers or other customers will sound the alarm. However, the lack of a clear understanding of customer needs and how to meet customer needs further diverted attention to the root of the problem and failed to effectively improve the customer experience (hereinafter referred to as CX). Forrester Research’s latest Customer Experience Index report shows that the overall measurement of customer experience has failed to improve, and more brands ranked "Mediocre" than ever before. Only 37 brands have risen in the rankings , and the remaining 250 brands have either stagnated or declined. Rapid Technologies NUAIG AI CONSULTING | NOV 2020 - HTTPS://WWW.NUAIG.AI/
- 3. In the retail sector, supporting artificial intelligence personalized settings can open access to 1% of customers . The data shows that the value of the retailer's richest 1% of customers is 18 times its average customer value. The most effective tool to attract discriminating and high-value customers is personalization. However, since basic personalization such as user-specific page layout has become a key factor in obtaining an unforgettable customer experience, extreme personalization is required , which is advanced Machine learning. Where it comes into play. 5 examples of CX using AI from five different industries For a global bank,artificial intelligence established trust and loyalty. One of the known bank names Royal Bank of Scoltland has 17 million customers and it manages almost 7 brands and 8 different channels across the globe. The company’s historical strategy has focused on aggressive sales targets aimed at increasing customer purchases of new credit cards .However, from the customer's point of view, this is equivalent to a pile of electronic waste and paper waste. For eg, a customer who overdrafts his or her account can be provided with financial advice For an airline, new data intelligence drives CX innovation. In Air Canada almost 45 million customers book tickets every year, out of which most of the customers prefer online booking using mobile apps. To improve customer experience it have deployed artificial intelligence with a Machine learning data analysis systemThe system provides customer behavior across digital and offline channels insight, public Division leaders use data analysisGain insights into customer-oriented performance enhancements and simplified website experiences. NUAIG AI CONSULTING | NOV 2020 - HTTPS://WWW.NUAIG.AI/ 03.
- 4. In the entertainment field,artificial intelligence fights with ticketing robots. The Internet has evolved in the ticketing market as well. Live events tickets are easily accessible through a secondary ticketing market now. Recently, the scalper robot bought a large number of tickets, exhausted the supply, and then immediately offered these tickets for sale at a higher price . Ticketmaster turned to artificial intelligence by calling verify Fan of Machine learning System rewrite rules. The system even registers customers' interest to be used later. As a result, only 5% of tickets using verified fans were finally sold in the secondary market. Artists and fans were more satisfied with this ticket purchase experience. 04. For a luxury hotel brand, new insights require new AI. Hotels use customer surveys and ratings to be on top of the business. Customers used to content on review sites and customer feedback to make a choice. But this is often expensive for the business. Latest artificial intelligence system can evaluate ratings and reviews of almost 7500 customers and give summarized data within 30 minutes. Such an analysis system is in focus by many businesses. NUAIG AI CONSULTING | NOV 2020 - HTTPS://WWW.NUAIG.AI/
- 5. 05. As these examples illustrate, in many industries, the path to an unforgettable customer experience depends on how the brand effectively transforms existing customer data into new personalized forms , or in some cases, brand new technical skills. No matter how big your company is, for a better customer experience, it's time to start working with AI. Conclusion NUAIG AI CONSULTING | NOV 2020 - HTTPS://WWW.NUAIG.AI/