How to use social media in an emergency
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The document presents guidelines on using social media during emergencies, emphasizing its importance due to public engagement and evolving communication methods. It outlines strategies for effective communication, security and privacy measures, and the need for training and policies tailored to organizational use. Additionally, it discusses the role of volunteers and various tools available for managing social media in crisis situations.
How to use social media in an emergency
- 1. HOW TO USE SOCIAL MEDIA IN AN EMERGENCY SITUATION Presented by Sarah K. Miller, NDPTC
- 2. FIRST, WHY USE IT AT ALL? • The public is using it and expects to find us there • NIMS Refresh includes social media components • Specifically as part of Public Information and Situation Unit
- 3. WHO USES SOCIAL MEDIA • According to Pew Research in 2015: • 90% of 18-29 year olds • 35% of those 65+ • Higher income levels are more likely to use, but 50%+ of those in the lowest income bracket now do also • 58% of rural residents, 68% of suburban residents, and 64% of urban residents
- 4. PLATFORMS
- 5. MOST POPULAR PLATFORMS 0 200 400 600 800 1,000 1,200 1,400 1,600 1,800 Facebook Twitter LinkedIn Millions of Users Millions of Users
- 6. MOST POPULAR PLATFORMS BY AGE 0 10 20 30 40 50 60 70 80 Facebook Pinterest Instagram LinkedIn Snapchat Twitter Teens Adults
- 7. HOW IS SOCIAL MEDIA EVOLVING • More from Pew Research • 68% of Americans have smartphones • 86% of those ages 18-29 • 83% of those ages 30-49 • Nearly 45% of adults have tablet computers
- 9. GENERAL PRO TIPS • Have a policy • Cover organizational use (who, what, when, how, why) • Cover personal use (can employees be disciplined for what they do on their personal time?) • Train all employees on the policy • Abide by platform policies • Learn what platforms YOUR community is using • Post messages specific to each platform • If you post engaging content, the crowd will spread your message
- 10. SECURITY PRO TIPS • Use two-factor authentication (https://twofactorauth.org/) • Use strong passwords • At least 8 characters, using letters, numbers, symbols • DO have at least one other trusted person who has critical passwords • Don’t share passwords/accounts with anybody else (use team features) • Limit use of 3rd party apps
- 11. PRIVACY PRO TIPS • Don’t share personal information about yourself • Don’t share personal information about people you’re posting about • Get permission before sharing photos (if not in a public place) • Don’t tag people in photos
- 12. TWO BASIC CONCEPTS Push Information • General public information • Emergency information • Requests for information • Should be interactive Pull Information • Sentiment monitoring • Crowdsourcing • Datamining • Generally not interactive
- 13. GENERAL PUBLIC INFORMATION • Build an audience • Build your reputation and credibility • Post interesting, relevant content
- 15. EMERGENCY INFORMATION • Keep it succinct • Make it actionable • Make it relevant • Make it easy to repost • Be prepared to deal with rumors
- 17. REQUESTS FOR INFORMATION • Ask the public to share with you • Can be routine information, “tips”, or emergency information
- 19. LIVE STREAMING • Periscope • Facebook • YouTube (beta)
- 23. PULLING INFORMATION • Requests for assistance • Sentiment Monitoring • Crowdsourcing • Data mining • Use for operational purposes • Use for intelligence gathering
- 24. REQUESTS FOR ASSISTANCE From Standby Task Force/Nepal From IMSOCIO/Super Storm Sandy Gas Station Map
- 25. DATA MINING AND CROWDSOURCING • Gathering up the large amounts of data that the public shares • Has to be analyzed and turned into actionable intelligence • Some is readily actionable, while most has to be confirmed • We can get some information that’s geotagged, but harder now that people are more privacy savvy
- 26. DC EARTHQUAKE DATA MINING
- 28. TAGBOARD
- 29. CREEPY • A geolocation OSINT (Open Source Intelligence) tool • Customizable monitoring tool • Pulls geotagged posts from Flickr, Twitter, and Instagram • Pulls account based posts from Flickr, Twitter, Instagram, and Google+ • Can be based on accounts or on location
- 30. PERSON BASED SEARCH • Donald Trump’s geotagged posts on Twitter and Instagram
- 32. DRILLED DOWN
- 33. PINPOINTED
- 34. IAWACS
- 36. MANAGING ALL THIS • Tweetdeck • Hootsuite • Volunteers/VOST
- 37. HOOTSUITE
- 38. HOOTSUITE FEATURES • Free version • Schedule posts • Up to three networks/accounts • Columns • Mobile app • Paid Version • Unlimited networks • Add team members
- 39. TWEETDECK
- 40. TWEETDECK FEATURES • Twitter only • Columns • Scheduled posts • Manage multiple accounts • Team function (free)
- 41. VOLUNTEERS & VOSTS • Yes, you CAN use volunteers to do this • Virtual Operations Support Teams (VOSTs) • Volunteer to help YOU, but are often pros in this field • Other volunteers • Can monitor from wherever they are • Ham Radio • CERT • Explorers, other police volunteers • General public
- 42. EXAMPLES OF VOLUNTEER WORK • Standby Task Force: http://www.standbytaskforce.org/ • Humanity Road: http://humanityroad.org/ • Crisis Mappers: http://crisismappers.net/
- 43. YMMFIRE • Large fire, going on right now in Fort McMurray, AB • Community members organizing: https://www.facebook.com/Fort-McMurray-Evacuee- Open-Source-Help-Page-1542379816069211/ • Lots on Twitter: https://twitter.com/search?f=tweets&vertical=news&q=%23YMMFIRE&src=typd
- 44. AVAILABLE FREE TRAINING • FEMA • IS-42: Social Media in Emergency Management (online) • http://training.fema.gov/is/courseovervi ew.aspx?code=IS-42 • NDPTC http://ndptc.Hawaii.edu • PER 304: Social Media for Natural Disaster Response and Recovery (classroom) • Social Media Engagement Strategies (coming soon) • Social Media Tools and Techniques (coming soon)
- 45. CONTACT ME • Sarah Miller • Twitter: @scba • LinkedIn: http://www.linkedin.com/in/skmiller • Slideshare: http://www.slideshare.net/scba21 • E-mail: sarah@skmillerconsulting.com • Schedule NDPTC Training • https://ndptc.hawaii.edu/training/training_request