![Attention Marketer | Purveyor Of Positivity | Connector
Jason Mudd
Jason@YesLouisville.com
Founder of Yes Brands [YesBrands.org]
YesLouisville.com [Louisville Blog]
@YesLouisville
Use Code ‘LDA’ at YesBrands.org for 35% off
Louisville or Inspiration
Series Apparel. Good Until 11/6/17.](https://image.slidesharecdn.com/jasonmuddyeslouisvilleslide-171108170448/85/How-to-Utilize-Social-Media-When-Your-Boss-Doesn-t-Get-It-2-320.jpg)
How to Utilize Social Media When Your Boss Doesn’t Get It
- 2. Attention Marketer | Purveyor Of Positivity | Connector Jason Mudd Jason@YesLouisville.com Founder of Yes Brands [YesBrands.org] YesLouisville.com [Louisville Blog] @YesLouisville Use Code ‘LDA’ at YesBrands.org for 35% off Louisville or Inspiration Series Apparel. Good Until 11/6/17.
- 3. How To Do Social Media At Work When Your Boss Doesn’t Get it • Introduction- Who Is Jason Mudd • Introduction To Problem • How To Address The Problem • When All Else Fails
- 4. Work Together • Communication Is Key • CEO’s & Managers Expect Content To Immediately Generate Higher Sales • Explain The Slow Growth Of Social Content • Building An Audience • Creating Trust • Answer: Be Very Clear With Expectations • Explain The Process
- 5. Speak Their Language • As Marketers, We Try To Speak The Language Of Our Customers • We Need To Address Our CEO’s & Managers THE SAME WAY! • CEO’s and Managers Are Driven By Analytics- Bottom Line Driven • Show Them Figures, i.e. Website Visits and Increases • Things That Can Show Progress
- 6. Be PROACTIVE • Show Results BEFORE You Are Asked For Them • When You Get Excited About A Post That Has Good Engagement Or Sharing, Share The Excitement! • Send An Email • Learn To Create Reports In Google Analytics Or Your Management Suite • Many Think Content Creators Can Only Focus On Creating Content. Show Them You Know More.
- 7. Over Communicate • Your Relationship With Leadership Is LIKE ANY OTHER RELATIONSHIP • It Will Benefit From Good Communication • Talk Often • Be Open About Positives, But OWN THE NEGATIVES • Come Up With Solutions To Problems BEFORE You’re Asked For Them! • Set Goals And Communicate Them. Follow Up With Progress
- 8. Common Misconceptions • Social Media Doesn’t Add To The Bottom Line • Why? Lack Of Understanding About How Marketing In General Works • IT’s ABOUT ATTENTION • Stat- YouTube Reaches More Adults 18-34 Than ANY Cable Network • Stat- YouTube Is The Second Largest Search Network
- 9. Common Misconceptions • Social Media Is For Entertainment NOT BUSINESS • “Marketers Ruin Everything” - Gary Vee • Every Single Social Network Has A Targeted Ad Component • Social Media And Content Marketing Is Like A Gateway Drug
- 10. Common Misconceptions • Social Media Is A One Person Show • Truth- Social Media Should Be A Part Of Everyone’s Job • Social Media Benefits EVERY Department
- 11. Social Media Benefits Every Department • HR—> SM Gives Access To A HUGE Hiring Pool • If You’re Not Using SM For Hiring You’re Missing A Opportunity To Connect With Potential Employees • Can Showcase What YOU Offer To Applicants • Sales—> Give Info About Leads, New Clients & COMPETITORS • Customer Service: 60% Of Consumers Use SM For Product Inquiries & Complaints
- 12. Bosses Don’t Need To Engage • Truth: CEO’s That Engage On SM are 25% More Likely To Be Seen As Friendly • 80% Of SM Users Believe Bosses Engaged In SM Are Better Leaders & Enhance Brand Image • EX: Richard Branson (Virgin), Brian Chesky (AirBnB)
- 13. Many CEO’s Don’t Understand The Marketing Funnel • Awareness: Social Media GRABS ATTENTION • Interest: Repetition On SM Develops Interest • Discovery: Good Content Shows VALUE + Of Product • Sales: Products Can Be Purchased Directly Via Social Sites, FB Stores • Retention: Can Allow For Easy ReMarketing & Avenues For Customer Service
- 14. Show Your Boss Competitors On Social Media • Show Specifics About How Their Social Following Relates To Yours. Highlight Where They Are Doing Things Better • Ask Them How Their Customers/Distributors/Retailers/Investors Would Perceive Their Brand At The Bottom Of The Social Influencer List? • This Can Help To Fuel Emotional Competition To Spark Engagement
- 15. Use 3rd Party Validation • Firms Like Ours (Yes502Media.com) Can Be Hired To Come Meet With Company Leadership • 3rd Party Validation Is A Strong Tool In Getting Your Point Across • Nothing YOU Say About Yourself Will Have As Much Impact As What Others Say On Your Behalf