How To Win Projects and Influence Budgets

This document provides tips and strategies for winning projects and influencing budgets. It discusses what clients want in terms of style, creativity, experience, attention to detail, and speed. An ideal client is described as a good fit with few negotiations who appreciates, trusts, and enjoys working with you while being profitable. The document emphasizes that the real product being sold is the thought response given to clients. It provides worksheets and recommends targeting specific industries and client traits, setting clear expectations and objectives, consistent communication, honesty, under-promising and over-delivering, building relationships through socializing and removing "bullshit", listening more than talking, blogging to get your name out there, and reading recommended books on influencing people and sales