How to work with mobile ads when launching an app
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The document outlines effective strategies for utilizing mobile ads to enhance app launches and build brand loyalty, emphasizing the importance of creative banner design and A/B testing. It provides practical recommendations for creating high-click-through-rate ads and insights into optimizing display ad traffic. Key takeaways include the relevance of personalization and continuous evaluation of competition and advertising placements.
![The world of display ads
Джерело: Google/Ipsos, “Mobile App Marketing Insights: How Consumers Really Find and Use Your Apps” (U.S.), May 2015, Base: Average
among those in each vertical who downloaded an app based on ads seen on a smartphone, Google/Ipsos Survey Q.14 Which of the following
types of online advertisements have prompted you to download a/an [...] app? Select all that apply
50% - Search Ads
47% - Banners in Apps
45% - Banners in Web-site
43% - Video Ads](https://image.slidesharecdn.com/netpeak-umt-160719095339/85/How-to-work-with-mobile-ads-when-launching-an-app-4-320.jpg)
How to work with mobile ads when launching an app
- 1. Marina Bril How to work with mobile ads when launching an app
- 2. The world of display ads :
- 3. The world of display ads
- 4. The world of display ads Джерело: Google/Ipsos, “Mobile App Marketing Insights: How Consumers Really Find and Use Your Apps” (U.S.), May 2015, Base: Average among those in each vertical who downloaded an app based on ads seen on a smartphone, Google/Ipsos Survey Q.14 Which of the following types of online advertisements have prompted you to download a/an [...] app? Select all that apply 50% - Search Ads 47% - Banners in Apps 45% - Banners in Web-site 43% - Video Ads
- 5. Contents: 1. Mobile ads as the #1 tool for building brand loyalty. 2. Sales creative: how to make a banner that yields a CTR of over 1%. 3. A/B testing of ad creative: how and why. 4. Practical recommendations on making the “right” ad creative. 5. How to get 1-cent traffic with display ads.
- 6. 1. Mobile ads as the #1 tool for building brand loyalty. 1. Reach. 2. Display frequency. 3. Choosing placements.
- 7. 1. 1. Reach. *source: Factum group, February 2016 Regular users - 62% Internet connection at home - 63%
- 8. 1. 2. Display frequency. 2-3 displays to a unique user per day.
- 9. 2. Sales creative: how to make a banner that yields a CTR of over 1%. 2.Google Play 3. AdMob1.Facebook
- 10. 2. Sales creative: how to make a banner that yields a CTR of over 1% 2. Clear concise and short message. 3. Call to action. 1. Logo and icon.
- 11. 3. A/B testing of ad creative: how and why. 1 group=all available formats.
- 12. 3. A/B testing of ad creative: how and why. 1 group=all available formats.
- 13. 4. Practical recommendations on making the “right” ad creative. 1. Personalize the message based on targeting Example:
- 14. 4. Practical recommendations on making the “right” ad creative. 2. Use the ad preview tool Example:
- 15. 4. Practical recommendations on making the “right” ad creative. UK 3. Take into account the cultural features of the target location. Example: UA
- 16. 5. How to get 1-cent traffic with display ads. 1. Use non-dollar account. 2. Segment campaigns by location, age, gender. 3. Kill the accounts with a bad history.
- 17. Conclusion: • Evaluate your competition and placements. • Produce a clear and concise ad creative. • Use all available ad formats. • Constantly A/B test.
- 18. Learn more about internet marketing