How to Wow Prospects
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The document outlines strategies for impressing prospects during site visits, emphasizing the importance of personalized interactions and targeted information. Key steps include connecting prospects with local industry leaders, creating a welcoming environment, and utilizing customized data analytics tools like the insite app. The Greater Minneapolis - Saint Paul Regional Economic Development Partnership offers specific practices that can enhance the site selection experience for companies.
How to Wow Prospects
- 1. How to WOW your Prospects on a Site Visit August 16, 2017
- 2. Introductions Ben Wright CEO Community Systems benw@communitysys.com www.twitter.com/communitysys David Griggs Vice President, Business Investment and Research Greater Minneapolis - Saint Paul Regional Economic Development Partnership david.griggs@greatermsp.org www.greatermsp.org August 16, 2017 Polo Willman Account Supervisor Community Systems polow@communitysys.com www.twitter.com/communitysys
- 3. About Community Systems • Founded 2013 • 14 employees • 289+ active customers InSite for EDOs: • InSite GIS • InSite App • InSite Websites • InSite Lead IQ • Digital Economic Development University August 16, 2017
- 4. InSite for EDOs Economic Development Website Data and Analytics Job Boards InSite App Geographic Information System August 16, 2017
- 5. Powering Intelligent Location Decisions What would you like to accomplish in this session?
- 6. In this session you will learn… August 16, 2017 • Introductions • The Site Selection Process • When companies are on a site visit, where are they in their process? • What work are companies doing before they are on a site visit? • What are the top things that companies expect from you when they are on a site visit? • Steps You Can Take • Three things that the Greater Minneapolis - Saint Paul Regional Economic Development Partnership does to WOW prospects • One additional way you can WOW Prospects on a Site Visit • Q&A
- 7. Powering Intelligent Location Decisions The Site Selection Process, Explained by a Site Selector
- 8. When companies are on a site visit, where are they in their consideration? August 16, 2017 Early in the location screening process, third-party databases are used due to the volume of locations considered; not community web sites.
- 9. What work are companies doing before they are on a site visit? August 16, 2017 Supply Chain Analysis Coordinated Sites and Building Inventory Real Estate Due Diligence Community and Labor Market Comparisons Comparative Financial Analyses Real Estate and Incentives Negotiations KEY EVALUATIONS LEAD TO… OPTIMAL BUSINESS AND SITE SOLUTION OPTIMAL LOCATION Business Case Development
- 10. What are the top things that companies expect from you when they are on a site visit? August 16, 2017
- 11. Powering Intelligent Location Decisions Learning a little bit more about you
- 12. Powering Intelligent Location Decisions Steps You Can Take
- 13. Powering Intelligent Location Decisions Three things that the Greater Minneapolis - Saint Paul Regional Economic Development Partnership does to WOW prospects
- 14. Step 1: Connect your Prospects to the Right C-Level Leaders in Your Community August 16, 2017
- 15. Step 2: Make visitors feel at home and welcome August 16, 2017
- 16. Step 3: Deliver targeted, customized information to the prospect August 16, 2017
- 17. Step 3: Deliver targeted, customized information to the prospect August 16, 2017
- 18. Powering Intelligent Location Decisions One additional way you canWOW Prospects on a SiteVisit
- 19. Prepare and share properties and data with your prospects August 16, 2017
- 20. Answer prospect questions on the fly with the InSite App August 16, 2017
- 21. Interested in how you can WOW prospects by sharing customized data and answer more prospect questions with the InSite App?
- 22. Powering Intelligent Location Decisions What have you heard today that you will act on?
- 23. Thank You! benw@communitysys.com www.communitysys.com August 16, 2017 polow@communitysys.com