How To Write A 300 Page Book - Without Writing A Word
- 1. How to “Write” a Best-Selling Book Without Actually Writing a Word!
- 2. • How to “Write” a 300 Page Book • Not Actually Write A Single Word • Created the book during “dead time” • Landed Kevin Harrington as Foreword • Sign up over 300 people for prelaunch • Sell thousands of copies at a profit. In this training.. https://smarterdestiny.com/geek
- 3. • Author = Authority • Proves you know your stuff • Book = Business Card in this noisy age! • It’s a challenge – People respect that • High perceived value • Great for lead generation • Content you can re-purpose over and over! Why Write A Book?
- 4. ▶ Built scaled and exited multiple 6 & 7 figure ecom stores ▶ Coached 1000s of students on advertising, ecom and entrepreneurship – across 38 countries ▶ Spoken from stages across multiple continents ▶ Personally spent more than $5 million on FB advertising alone ▶ Managed over $100 million in advertising spend with TrustAds.io Who is Martyn Cook?
- 5. • In 2017 I wrote a “book” • Good but very short • Tremendous effort to write • Released it as a PDF • Felt regret for an entire year! Introduction https://book.smarterdestiny.com
- 6. So I did something about it..
- 7. But I HATED Writing …
- 8. So I started researching …
- 9. And I found the solution!
- 10. • Thick but not TOO thick • Large letter = 2.5cms • Looked at similar size books • Found that 300 pages was the sweet spot • Most books had about 50 chapters – that also seemed about right! Maths https://smarterdestiny.com/geek
- 11. • 300 Pages Total • Minus 25 For Chapter heading pages • Minus 25 Pages for Images etc • Leaves 250 Pages of Writing • Average of 300 Words Per Page • Total = 75,000 Words • Which is 1500 Words per Chapter Maths https://smarterdestiny.com/geek
- 12. • I discovered that you can DICTATE your entire book • You can speak much faster than you can write • Approximately 150 words per minute • So each chapter (1500) • Can be dictated in just 10 minutes! • ..and someone else can transcribe the recording! The Secret Sauce
- 13. • #1 You don’t need to type • You don’t need a keyboard • You only need your phone • Talking is faster than typing • You can talk whilst doing other things • Thus you can potentially write your book during otherwise “dead” time. • (in my case) – Whilst walking my dog! Why Dictate?
- 14. Meet Winston…
- 16. • What topic are you an expert on? • Expert = Just knowing at least a little bit more than others. • Will your chosen topic add enough value to others that they will pay money for it? • Will your topic solve customer problems? • Is there enough of a market to buy your book? • Basically, niche selection – which I cover in this video here: https://smarterdestiny.com/findniche Planning your book…
- 17. • Note down your ideas for chapter topics • Look at chapters in other books in your niche • Search for blog articles in your niche • Look on Youtube for videos in your niche • Look at reviews on Amazon products in your niche • Aim for 75+ ideas as you’ll filter some out later. Chapter Ideas…
- 18. Sort your chapter ideas by theme https://smarterdestiny.com/geek
- 19. • Story that demonstrates talking points • Actionable advice relating to the story that they can apply to their business • Recap about the story and advice • Action points so they can cement the learning in their mind Chapter Structure
- 20. • Story about when I accidentally dyed a poodle green. • Advice about being careful about choosing dyes and mixing them properly • Recap about the story and advice • Homework to research whether your preferred dyes include ingredient X and if alternatives are available. Applied to Dog Haircut Book
- 21. • Story about when I accidentally dyed a poodle green. • Day of the week, location and time • How I was feeling – long shift etc • Accidentally grabbed the wrong dye! • The customer was so angry! • Advice about being careful about choosing dyes and mixing them properly • Check the label • Be careful of XYZ ingredient (because) • Recap about the story and advice • What are you thinking about when working? • Avoid the angry customers by … • Homework to research whether your preferred dyes include ingredient X and if alternatives are available. Fleshed Out:
- 22. Rev.com App
- 23. • Rev transcribes the recording to dropbox folder • I shared the dropbox folder with my colleague • She “wrote up” the transcription in Google Docs • BONUS: She learnt all about Ecommerce marketing at the same time! Transcribed to Dropbox
- 24. • Finally she took the write ups and loaded them into Scrivener • Scrivener = Word Processor for Book Writing • Youtube is your friend here! Graduated to Scrivener
- 25. • Create a simple lead capture for • Tell as many people as you can that your book is coming out • Collect Name, Phone, Email • I recommend Kartra as the funnel builder (Link below) Pre-Launch – Build Hype https://smarterdestiny.com/funnelbuilder
- 26. • Foreword is optional (but recommended) • Should be impressive and influencial • Should be relevant to the topic • Research people that match your criteria • Make list of your dream 50 people • Contact your dream 50 people • I love linkedin for this! • Or their website contact forms • Stay focused, try to contact at least 10 people per day Foreword https://smarterdestiny.com/geek
- 27. • Message should be brief, complimentary and to the point • It’s an honour to be a foreword so it’s not as hard as you think • Each person will have different questions – so answer as best as possible • If you get multiple yes’s pick the best person for the job. Foreword (continued) https://smarterdestiny.com/geek
- 28. • Contact TRUSTED people asking if they would like a free copy of your book in exchange for a review • I recommend watermarking the PDF before sending, unique watermark for each.. Or send a physical copy • Make sure you follow up with each person to get either a testimonial .. Or a ”No” Testimonials https://smarterdestiny.com/geek
- 29. • Leverage your Foreword and Testimonials • And your book structure, who you are, why you wrote the book • Again, I recommend Kartra for doing this – https://smarterdestiny.com/funnelbuilder • I have relevant upsells after the sales page to help cover the cost of shipping books. • I link Kartra to a Shopify store which I use as the backend to my book funnel. • Kartra also has an affiliate program • Feel free to model my funnel here: Selling Your Book https://smarterdestiny.com/geek
- 30. • If you’ve ever done a video/talk/screenshare you can transcribe that into a chapter and include slides as chapter images • Download ”Book mockup” PSD (Photoshop) files and all you need is the cover to create images of a finished book! • Email me at martyn@smarterdestiny.com if you want more info and I’ll add more videos on this topic. Extras https://smarterdestiny.com/geek
- 31. My gift to you: https://smarterdestiny.com/geek
Editor's Notes
- #7: I wasn’t happy with my book that was out I wanted to create something truly awesome Something that was absolutely my best work Something I was proud of ..
- #8: Thing is.. I knew from my first book that I HATED writing .. It was a struggle from start to finish … and I knew what the outcome would be if I tried to do the same over again!
- #9: I knew I had the information in my brain … but I didn’t have the time or the inclination to actually WRITE a book So I started researching ways to write a book without actually needing to WRITE a book!
- #10: After a lot of frustration and searching I found the solution! Which is kinda lucky as now I can present to you the start to finish way I managed to publish a 300 page book! You ready for this?
- #15: Meet Winston! I love Walking Winston .. And often I’ll use the time to listen to podcasts or make calls.. I walk him every day .. Usually for at least 40 minutes Therefore… If each chapter could be dictated in 10 minutes. Potentially I could churn out 4 chapters per walk! Meaning that in 13 Dog walks – I could dictate my whole book!
- #19: Look for themes amongst your chapter ideas Sort them by theme Try and get a similar number of chapters in each theme Try and ensure that through all the themes combined you’re creating a framework that solves the problems of your target customer.
- #21: So here’s a made up way of applying a chapter structure to a book on Dog haircuts..
- #22: So here’s a made up way of applying a chapter structure to a book on Dog haircuts..
- #23: For transcribing I used Rev.com They charge $1 per minute of transcribing and are very accurate Alternatively you can just use an audio recording app on your phone and upload to rev.com I used bluetooth headphones And used the bulletpoint notes on my phone for reference.
- #26: So here’s a made up way of applying a chapter structure to a book on Dog haircuts..
- #27: So here’s a made up way of applying a chapter structure to a book on Dog haircuts..
- #28: So here’s a made up way of applying a chapter structure to a book on Dog haircuts..
- #29: So here’s a made up way of applying a chapter structure to a book on Dog haircuts..
- #30: So here’s a made up way of applying a chapter structure to a book on Dog haircuts..
- #31: So here’s a made up way of applying a chapter structure to a book on Dog haircuts..