How to write a technology white paper to increase sales
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The document provides guidelines on how to write persuasive white papers aimed at establishing authority and credibility. Key tips include crafting an independent executive summary, maintaining clear and engaging writing, and structuring the document effectively while considering the target audience. It emphasizes the importance of revisions, factual content, and the use of visuals to enhance understanding.
How to write a technology white paper to increase sales
- 1. How to Write White Papers that wins more business www.KLARITI.com
- 2. Do you find it difficult to write white papers?
- 3. Hi, I’m Ivan Walsh www.Klariti.com
- 4. How to write persuasive White Papers
- 6. 3 goals Be interesting Demonstrate authority Build credibility
- 7. Who reads them? experts (not technical) Decision makers Tech Journalists Time poor
- 8. The Executive Summary ‘pre-sells’ the White Paper
- 9. Write the executive summary so it can be read independently of the white paper
- 10. Executive summary Don’t copy introduction Summarize key points Make sales pitches Generate enthusiasm Mirror main document Be interesting
- 11. How to write your white paper
- 12. White paper writing tips Avoid jargon, clichés No emotional language Consider your readers 1 idea per paragraph Stand over everything Use sub-headings
- 13. White paper structure Define scope (in/out) Provide context Explain approach You’re recommending? In a nutshell… It stands alone
- 14. A white paper answers The potential solutions The problem to be solved A recommendation
- 15. Start by Avoiding assumptions Orienting the reader Answer in one sentence
- 16. Language to use Active voice Specific, concrete Positive phrasing
- 17. In white papers Subject/verb close Use parallel construction Remove waffle
- 18. Persuade the reader by 1st sentence intro topic One idea per paragraph 2nd sentence links next
- 19. think of readers as potential investors
- 20. Be different or else… Investors are v savvy Why are you the best? Stand over every word
- 21. Cite references Add links in endnotes Credible references Testimonials
- 22. I know I’m nagging but…
- 23. No one reads your white paper if the executive summary sucks
- 24. Images and charts Help reader understand Compliment text Indicate relationships
- 25. White paper writing Don’t coin new words everyday language Connect ideas Write to be scanned Put bottom line at start Consider search engines
- 26. How to test your white paper
- 27. Review three times Print out, read from end Read aloud Reduce word count
- 28. 1. Ask others to read it 2. Sounds right? 3. Would you buy it? 4. Explain in 1 sentence 5. Every revision helps
- 29. Takeaways
- 30. 1. Write several drafts 2. Readers want facts 3. Make it remarkable 4. Revise in waves 5. Share and promote
- 31. Please Tweet, Like, or Subscribe! More at www.Klariti.com