How to write email courses: Microconf 2015
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This document provides tips for writing effective email courses. It recommends picking a narrow topic that can be thoroughly covered in a few emails. It suggests making each email solve a problem or make the reader a better person. It also advises being personal by sharing struggles, being confident in the content, and reassuring readers of their abilities. The document analyzes examples of successful email courses and concludes with three main principles: pick a small topic, make each email improve the user, and have a supportive, personal and confident tone.
How to write email courses: Microconf 2015
- 1. How to write email courses Jacob Funnell – @EmphasisWriting
- 2. Example: Homeworking in Brighton @jot
- 3. Picking a course topic
- 4. Everything you know about a topic Amount you can usefully cover in a few emails
- 5. Example: Speak in a Week • Seven-day course • One objective: have a conversation at the end of a week
- 7. The Halo effect What people now assume you know about a topic Amount you have shown you know in a few emails
- 8. Make the reader a better person
- 9. Example: Charge What You’re Worth • Gets readers to ask questions in a worksheet. • Focuses reader on problem.
- 10. Example: Serve Mastery • Asks readers to respond to initial email. • Increases chance reader will actually do the course!
- 11. Tell people something useful • Write things that a user can act on. • Don’t cram everything into one email.
- 13. Be personal • Tell stories about your own struggle.
- 14. Be personal • Tell stories about your own struggle. • Encourage people to add you on Twitter or Facebook.
- 15. Be confident . • Make it clear you believe in your own course and content. • Don’t be timid about giving advice
- 16. Example: Serve Mastery “The reason why I'm excited to share this course is simple: I know it can have a huge impact on your tennis game.”
- 17. AVOID underconfidence! An example of what you shouldn’t write: "I hope you are looking forward to my email course that will help you simplify your life, which is in my opinion, an essential pre-step to living a life of freedom."
- 18. Be supportive • Insecurities are everywhere. • Reassure readers that they can achieve what they want to.
- 19. Example: Ship by September "It’s perfectly normal to struggle with starting a project, staying the course, and finishing. You are normal. Your struggles are normal. And those struggles are not a personal failing, and they’re not eternal."
- 20. Three main principles 1) Pick a small topic you can cover thoroughly 2) Make the user better with each email 3) Be supportive, personal and confident
- 21. Learn by seeing what others do Benny Lewis: www.fluentin3months.com Amy Hoy: www.30x500.com Brennan Dunn: www.doubleyourfreelancing.com Ian Westermann: www.essentialtennis.com Jon Markwell: http://www.theskiff.org My course: www.writing-skills.com
- 22. Three main principles 1) Pick a small topic you can cover thoroughly 2) Make the user better with each email 3) Be supportive, personal and confident