How to Write Engaging Blog Posts (Step by Step)
1 like94 views
The document provides a comprehensive guide on writing engaging blog posts, emphasizing goal setting, target audience understanding, and detailed research on keywords. It discusses strategies for optimizing SEO, crafting high-quality content, and effectively promoting posts to increase traffic. Key recommendations include using long-form content, optimizing for click-through rates, and leveraging various channels for promotion.
How to Write Engaging Blog Posts (Step by Step)
- 1. How to Write An Engaging Blog Post (2021) via SEO Charge
- 2. What we're Going To Cover Crafting Your Post Optimizing For SEO Content Promotion The Research The Goals
- 4. Set up your Goals A) More Sales B) Lead Generation C) More Traffic D) Educating your Audience Or Something Else What do you want?
- 5. Who is it for? Target Audience Problems You Wanna Solve
- 6. Questions to Ask? Is this really helpful? Is this what my audience wants? Is this the best I can do?
- 8. What You Need to Do? A Proven topic makes sure that you're targeting a space which is still in demand. Nexr, find keywords that you'll be targeting in your posts. Analyze the Keyword Intent before actually including them in your post. Find a Proven Topic Select Keywords Sort by Intent
- 9. Proven Topic & Keywords Find a #1 Quora #2 Amazon #3 Wikipedia #8 Google Trends #4 Google Suggest #5 SEMrush #6 Answer The Public #9 Conference Agendas #7 Reddit
- 10. The Top 10 Results Search Volume CPC Sorting By Intent Searcher 's Value Interest Trends Long Term Record
- 12. Write long posts that cover everything about the topic Include your target keyword in the beginning & sprinkle lots of related terms Start with a hook, show your results and then the tips Break your post in chunks (with headings) Include tons of relevant multimedia What an Ideal Blog Post looks like?
- 13. Try to reduce the no of ads and offers Ask for users feedback & suggestions Reply to every comment, query Focus On Providing a Great UX
- 15. 2 Biggest SEO Problems As there are over a billion blogs all over the web, it is getting harder to get traffic ! a) Getting More Traffic A study did by Jumpshot found that about half of the Google searchers get 0 clicks! b) 'O' Click Searches
- 16. You need to write titles that attracts more clicks. Use tools like - Tweak your biz for that. Also, start with a question or a stat. Branding is super important. It will help you in standing out from the crowd. Several studies have found that long form content (>1890) words outrank shortform ones SOL #1 (Optimizing for more traffic) #1 - Optimize for CTR #2 - Branding #3 - Long-Form Content
- 17. Research and find what people like, what your competitor's content has and what it lacks. Craft a 10x better post. A study by Backlinko found that posts with short and keyword rich URL's rank higher. Keep your URL's short and sweet. Links are still important and the best way to build links is by infographics and broken link building. #4 - Know your Rivals #5 - Short URL's #6 - Build Links
- 18. 1.9 Billion 1Billion+ 1.9 Billion 41.45% 1.9 Billion 48.96% TOTAL SEARCHES Q1 2019 CLICKS TO ORGANIC RESULTS ZERO CLICK SEARCHES Sol #2 Battling zero click searches, standing out when Google is your biggest competitor!
- 19. (Data by Jumpshot) Desktop 34.4 % Mobile 61.5 % 'O' click Searches Mobile Vs Desktop VS
- 20. You need to build your email list. Offer a lead magnet that adds value to your user (like a course, an ebook etc). Tip #2 - Build your email list Publish exceptional Posts, Target a lot of questions. Tip #1 - Target Featured Snippets Try a omni channel approach to get more traffic! Like start a podcast, post more quality videos, target only those who are interested. Tip #3 - Leverage omichannel approach Tips for Battling Zero Click Searches
- 22. 3 Stages of Content Promotion Send outreach emails or messages to relevant people. Pre Publish Promotion Share on all social platforms, but with different approach & captions. Immediate Promotion Play with ads & re-target people. Post Publish Promotion
- 23. Simple ways to get more exposure Send a Email Newsletter Repurpose Collab with others Re-Blog on Other Platforms
- 24. Conclusion 06
- 25. Create for your Target Audience #1 Add value in their Life #2 Listen, Engage & Repeat #3
- 26. Brought to You by - SEOCHARGE (seocharge.org) /@seocharge_ /@seocharge /@seocharge