This document provides tips for writing effective follow up emails. It recommends waiting at least two to three days after the initial email before following up to avoid being too persistent. It also suggests developing a plan for follow ups that includes the timing, frequency, quantity and template for follow up emails. Additionally, it advises doing research on the recipient, deciding on a clear purpose for following up such as arranging a meeting or closing a sale, having materials prepared in advance, automating follow ups when possible, and using one communication channel at a time to follow up rather than all channels simultaneously.
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