This document provides an overview of developing a business case for automation opportunities in deduction management. It discusses identifying opportunities by analyzing key processes like deduction processing, cash application, and sales agreements. Specific improvement areas are highlighted like managing deduction documentation and validation of trade promotion claims. The document also covers quantifying the opportunities by calculating current operational costs and estimating potential cost savings. It demonstrates calculating return on investment by determining implementation costs versus estimated savings. Finally, it provides a sample business case template for identifying sub-processes, improvement opportunities, and modeling potential benefits.