How Twitter Analytics Can Enhance Your Twitter Strategy.pdf
- 1. How Twitter Analytics Can Enhance Your Twitter Strategy?
- 2. Twitter is a great social media platform to use when collaborating with different influencers. With its wide user base, your company could reach new levels of credibility and popularity. Use these tips and strategies to make your Twitter marketing collaborations more effective.
- 3. Planning your Twitter marketing strategy is not easy, even for seasoned marketers. You need engaging content, strategic use of hashtags, and a human brand voice that encourages your target audience to engage with you. To achieve this, you need analytical insights that can help you plan a data-driven strategy.
- 4. But where do we get these analytical insights from? Fortunately, Twitter has a native analytics platform. With Twitter analytics, you can analyze the performance of your Twitter profile as well as the Ads you place on the platform. Since Twitter archives your data from the day you first created your account, you can access it at any time
- 5. Twitter Analytics can measure your Twitter performance and display key indications such as follower gain/loss, retweets, impressions, and much more. The tool has been accessible since 2014 and is available to all Twitter users, both personal and commercial. You can use Twitter Analytics to make data-driven decisions about your marketing approach. With data at your disposal, you can enhance your Twitter efforts to obtain better outcomes and more followers without having to guess whether your strategy will work or not. What is Twitter Analytics?
- 6. At the top of your analytics dashboard, you’ll see how many people have visited your Twitter page. This statistic is taken into account across a 28-day timeframe and is constantly updated. It also shows how it compares to the last 28-day period, including a brief graph presenting this data over time. This allows you to monitor if the number of individuals checking your profile is rising or falling, so you plan and tweak your tweets accordingly. Profile Visits
- 7. It’s possible to see how many people have mentioned you in the last 28 days, as well as across time. You’ll also see a link to the tweet you’re most frequently mentioned in, based on engagement, each month. It is possible to use the mentions section of your analytics dashboard to provide excellent customer service. Keep in touch with those who are expressing an interest in your products or services by responding to their inquiries or feedback. Mentions
- 8. Impressions are shown in the Tweets section along with the engagement rate and are the number of reactions your Tweet has garnered as a percentage of all of your Impressions (the total number of people who have seen your Tweet). For low engagement on your Tweets, consider changing the theme and format of your tweets. You can increase your audience’s engagement by adding photos or videos to your content. Tweet Engagement & Engagement Rate
- 9. You can see a record of all your Tweets and the volume of engagements they’ve had under the “Tweets” section. It is possible to view the performance of each tweet, the most recent months, or a 28-day summary of cumulative impressions. Using these statistics, repurpose the most popular Tweets or create new Tweets about the same topic. Tweet Impressions
- 10. If you’re interested in seeing how your follower count has gone up or down over the past 30 days, you can see this data in the follower area of your dashboard. If you discover if on a specific day you have lost or earned several followers. While posting engaging content is important, so is engaging with your followers. It will help you increase interactions and build a loyal community if done right. Try to be as human as possible while engaging with your followers and add a bit of humor to the mix. Follower Growth
- 11. FollowersAnalysis is a third-party Twitter analytics tool that can help you analyze Twitter followers with ease. It can let you effortlessly get access to the followers’ list of any public Twitter account. Moreover, it also analyzes your followers and delivers complete analytics information. The same goes for the people you follow as well. While the native download options allow access to the followers’ list, they are nowhere near the number of analytical insights that FollowersAnalysis delivers. FollowersAnalysis: Twitter Follower Analytics
- 12. The data that you get with FollowersAnalysis:
- 13. To plan a social media expansion strategy, you need to know who your followers are, where they come from, where their interests lie, and more. It makes it possible to create more targeted strategies to keep your current followers engaged while also drawing new ones by learning as much as possible about them. Using FollowersAnalysis, you can quickly and easily analyze your Twitter following and learn a lot about your audience. Get started today.
- 14. FollowersAnalysis FollowerAnalysis uses artificial intelligence to analyze public Twitter profiles. The FollowersAnalysis data show how many times a tweet is mentioned, how many followers a Twitter account has, and how many people are following it. These metrics will give your insights such as, how long ago your followers tweeted for the first time, how many tweets they’ve posted, and how old their account is.