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How would cloud computing
Effect to Software Industry?


  Dr. Thanachart Numnonda
  Director
  Software Park Thailand
  22 November 2012
                               1
Trends

         2
Mega IT Trends




Cloud Computing       Mobile Computing




Social Technologies       Information    3
Gartner Top 10 Strategic Technology Trends
           2012                             2013
Media tablets and beyond             Mobile Device Battles
Mobile-centric applications and      Mobile Applications and HTML5
interfaces                           Personal Cloud
Social &contextual user experience   Enterprise App Stores
Application stores and marketplace   The Internet of Things
The Internet of everything           Hybrid IT and Cloud Computing
Next-generation analytics            Strategic Big Data
Big data                             Actionable Analytics
In-memory computing                  In Memory Computing
Extreme low-energy servers           Integrated Ecosystems
Cloud computing
                                                                     4
Cloud Computing change
 IT as electricity industry




                              5
Comparison of Traditional Marketing
 solutions with Cloud Marketing..
Traditional Marketing   Cloud Marketing
Solution (on Premise)   (as a Service)




                                          6
Three layers of Cloud services




Source : รอบรู้เรื่อง Cloud: http://thumbsup.in.th/   7
Deployment Models




Source : รอบรู้เรื่อง Cloud: http://thumbsup.in.th/   8
The Cloud




            9
“The cloud has flattened IT
    the way networks flattened the world.”



Cisco’s Vice President of Engineering Vivek Mansingh, 2012




                                                             10
“Gartner forecasts public cloud services to be
      worth $109 billion this year, while the
EU expects the cloud to add as much as $206 billion
              to annual GDP between
                  now and 2020.”




                                                      11
“At year-end 2016,
more than 50 percent of Global 1000 companies
   will have stored customer-sensitive data
              in the public cloud.”.


              Gartner Prediction 2012




                                                12
“Public and private IT cloud services will generate
    nearly 14 million jobs worldwide by 2015.”



                   IDC, March 2012




                                                      13
Change

         14
Change! In Software Industry

      It's not just a platform change.
      You can't charge the same
      amount.
      It's changing your world.

Source : 3 ways big software companies may fail in the cloud:   15
Software Applications Today

Support large number of users
Run on any devices
Location is no longer important
Require high scale servers / storages;
more complicate hardware
Need to develop high scale applications;
more complicate architectures
                                           16
Cloud Computing : SaaS
Gmail
Google Apps
Dropbox
Salesforce.com
Zoho
Microsoft Office 365
Etc.
                           17
SaaS Impacts!

Software business model with change from
licensing model to subscription (pay as you go)
Opportunity for SME : Cheaper software?
Software runs anywhere, anytime, any sdevice
Users can buy/ use software from anywhere
without knowing the origin as long as they
connected to the Internet
Less customer loyalty
                                                  18
Mail Servers / Solutions




                           19
IaaS Impacts!

IaaS is not just a normal hosting; it requires large
investment on a data center.
Different architecture and business model.
Fewer large cloud data center in ASEAN will
survive
Need to compete with big giants; Amazon,
Google, Oracle, etc.


                                                       20
PaaS Impacts!

Software development will shift toward the cloud.
Software company may develop their applications
on public IaaS/Paas; Microsoft Azure, Google App
Engines, Heroku, Amzaon S3
Require new skills
No boundary for selling softwares as long as your
infrastructure is ready.


                                                    21
Source : http://acloudyplace.com/   22
Software Development on IaaS




Comparing IAAS and PAAS: A Developer’s Perspective: aCloudyspace   23
Software Development on PaaS




Comparing IAAS and PAAS: A Developer’s Perspective: aCloudyspace   24
Cloud PaaS




             25
Cloud Integration

Cloud services are becoming more integrated and
business friendly:
 – Microsoft Azure + PHP + Java
 – Force.com + Heroku + Spring
 – Amazon Web Services – EC2, S3
 – Google App Engine
 – Exo IDE

                                                  26
Most Important Skills Needed for
                 Cloud Computing
          How&the Cloud Changes Skills
       Business Financial Skills
       Technical Skills
       Enterprise Architecture & Business needs analysis
       Project management skills
       Contract and vendor negotiation
       Security and compliance
       Data integration and analysis skills
       Mobile app development and management

Source http://www.forbes.com/sites/joemckendrick/2012/08/27/the-8-   27
most-important-skills-needed-for-cloud-computing-today/
Requirements


 Local OS
                                         Public Cloud:
                              SLA
              Networking                 Applications
  Server
                                         Development
Management                  Contracts
              Application
               Support                   Private Cloud:
Hardware                    Monitoring
                                         Virtualization
Acquisition



  Less          More        Revived         New
                             Skills         Skills        28
Job mapping into cloud ..examples




Source : Martin Yates: Chairman Cloud Computing   29
Singapore Computer Society
Ready?

         30
Cloud Readiness Index 2012




Source : Asia Cloud Computing Association: Octberber 2012   31
Issues of Cloud Services
          in Thailand
Lack of awareness // Misunderstanding
about Cloud Computing
Security issue
Low Broadband/Internet Access
Data Protection
Limited Cloud Service Providers; both
SaaS (Application) and IaaS (Data Center)


                                            32
Opportunities for Software Industry

Less investment for startup
Physical location is not a constraint:
Cloud is borderless.
Faster time to market > Innovation
Wider distribution channel



                                         33
34
35
36
Time to Change!!
for The New Opportunities



                            37
Thank you

thanachart@swpark.or.th
twitter.com/thanachart
www.facebook.com/thanachart
www.swpark.or.th
www.facebook.com/softwareparkthailand   38

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How would cloud computing Effect to Software Industry?

  • 1. How would cloud computing Effect to Software Industry? Dr. Thanachart Numnonda Director Software Park Thailand 22 November 2012 1
  • 2. Trends 2
  • 3. Mega IT Trends Cloud Computing Mobile Computing Social Technologies Information 3
  • 4. Gartner Top 10 Strategic Technology Trends 2012 2013 Media tablets and beyond Mobile Device Battles Mobile-centric applications and Mobile Applications and HTML5 interfaces Personal Cloud Social &contextual user experience Enterprise App Stores Application stores and marketplace The Internet of Things The Internet of everything Hybrid IT and Cloud Computing Next-generation analytics Strategic Big Data Big data Actionable Analytics In-memory computing In Memory Computing Extreme low-energy servers Integrated Ecosystems Cloud computing 4
  • 5. Cloud Computing change IT as electricity industry 5
  • 6. Comparison of Traditional Marketing solutions with Cloud Marketing.. Traditional Marketing Cloud Marketing Solution (on Premise) (as a Service) 6
  • 7. Three layers of Cloud services Source : รอบรู้เรื่อง Cloud: http://thumbsup.in.th/ 7
  • 8. Deployment Models Source : รอบรู้เรื่อง Cloud: http://thumbsup.in.th/ 8
  • 10. “The cloud has flattened IT the way networks flattened the world.” Cisco’s Vice President of Engineering Vivek Mansingh, 2012 10
  • 11. “Gartner forecasts public cloud services to be worth $109 billion this year, while the EU expects the cloud to add as much as $206 billion to annual GDP between now and 2020.” 11
  • 12. “At year-end 2016, more than 50 percent of Global 1000 companies will have stored customer-sensitive data in the public cloud.”. Gartner Prediction 2012 12
  • 13. “Public and private IT cloud services will generate nearly 14 million jobs worldwide by 2015.” IDC, March 2012 13
  • 14. Change 14
  • 15. Change! In Software Industry It's not just a platform change. You can't charge the same amount. It's changing your world. Source : 3 ways big software companies may fail in the cloud: 15
  • 16. Software Applications Today Support large number of users Run on any devices Location is no longer important Require high scale servers / storages; more complicate hardware Need to develop high scale applications; more complicate architectures 16
  • 17. Cloud Computing : SaaS Gmail Google Apps Dropbox Salesforce.com Zoho Microsoft Office 365 Etc. 17
  • 18. SaaS Impacts! Software business model with change from licensing model to subscription (pay as you go) Opportunity for SME : Cheaper software? Software runs anywhere, anytime, any sdevice Users can buy/ use software from anywhere without knowing the origin as long as they connected to the Internet Less customer loyalty 18
  • 19. Mail Servers / Solutions 19
  • 20. IaaS Impacts! IaaS is not just a normal hosting; it requires large investment on a data center. Different architecture and business model. Fewer large cloud data center in ASEAN will survive Need to compete with big giants; Amazon, Google, Oracle, etc. 20
  • 21. PaaS Impacts! Software development will shift toward the cloud. Software company may develop their applications on public IaaS/Paas; Microsoft Azure, Google App Engines, Heroku, Amzaon S3 Require new skills No boundary for selling softwares as long as your infrastructure is ready. 21
  • 23. Software Development on IaaS Comparing IAAS and PAAS: A Developer’s Perspective: aCloudyspace 23
  • 24. Software Development on PaaS Comparing IAAS and PAAS: A Developer’s Perspective: aCloudyspace 24
  • 26. Cloud Integration Cloud services are becoming more integrated and business friendly: – Microsoft Azure + PHP + Java – Force.com + Heroku + Spring – Amazon Web Services – EC2, S3 – Google App Engine – Exo IDE 26
  • 27. Most Important Skills Needed for Cloud Computing How&the Cloud Changes Skills Business Financial Skills Technical Skills Enterprise Architecture & Business needs analysis Project management skills Contract and vendor negotiation Security and compliance Data integration and analysis skills Mobile app development and management Source http://www.forbes.com/sites/joemckendrick/2012/08/27/the-8- 27 most-important-skills-needed-for-cloud-computing-today/
  • 28. Requirements Local OS Public Cloud: SLA Networking Applications Server Development Management Contracts Application Support Private Cloud: Hardware Monitoring Virtualization Acquisition Less More Revived New Skills Skills 28
  • 29. Job mapping into cloud ..examples Source : Martin Yates: Chairman Cloud Computing 29 Singapore Computer Society
  • 30. Ready? 30
  • 31. Cloud Readiness Index 2012 Source : Asia Cloud Computing Association: Octberber 2012 31
  • 32. Issues of Cloud Services in Thailand Lack of awareness // Misunderstanding about Cloud Computing Security issue Low Broadband/Internet Access Data Protection Limited Cloud Service Providers; both SaaS (Application) and IaaS (Data Center) 32
  • 33. Opportunities for Software Industry Less investment for startup Physical location is not a constraint: Cloud is borderless. Faster time to market > Innovation Wider distribution channel 33
  • 34. 34
  • 35. 35
  • 36. 36
  • 37. Time to Change!! for The New Opportunities 37