How-To Guide - PR Crisis Communications Kit
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This document is a how-to guide for creating an effective crisis communications plan to protect an organization's public image during unexpected crises. It outlines five key steps for handling crises, including team preparation, crisis assessment, notification procedures, and media management. The guide emphasizes the importance of being proactive and includes resources like templates and checklists to assist in establishing a robust plan.
How-To Guide - PR Crisis Communications Kit
- 2. 3 8 Introduction The 5 Step Crisis Communication Action Plan 4 14 Preparation in Advance of any Crisis ! Build a Crisis Communications Plan ! Create a Crisis Communications Team ! Monitor Changes to the Plan Step 5 – Monitoring the Media Table of Contents 15 Final Thoughts © 2016 Demand Metric Research Corporation. All Rights Reserved. License our research to fuel your content marketing programs. Contact us at info@demandmetric.com or +1 (866) 947-7744 Public Relations Crisis Communications Kit – How-To Guide 2 16 Acknowledgements 17 About Demand Metric 10 Step 1 – Initial Assessment of Crisis 11 Step 2 – Notifying the Crisis Team 12 Step 3 – Managing Crisis Communication 13 Step 4 – Preparing Crisis Messaging
- 3. INTRODUCTION You never know when disaster will hit your public relations (PR) team, and when it does, is your team prepared? A crisis communications plan is as important as a fire extinguisher in the hallway of your office, the firewall for your computer network that keeps hackers out or the insurance plan on your property that protects your assets. If your organization is fortunate it will never need to use one of these safety nets, but emergency plans are still an important insurance on your ability to respond to a crisis situation where every decision, every moment, second or minute is absolutely critical. Public relations is no different; your organizations public image and brand must be protected by a crisis plan when something goes wrong, and the media or family members of employees get involved. A crisis communications plan is the first line of defense for your organizations reputation, and in some cases can actually help save the lives of your employees themselves. In this How-To Guide you will discover how to: • Build your Crisis Communications Team • Empower them with a step-by-step plan for any crisis • Describe exactly who they should contact and when • Explain the entire crisis management process from start to end Throughout this guide we will also be linking to ‘Resources’, in the form of ‘Tools’, ’Templates’ and ‘Checklists’ you can leverage to prepare your organizations crisis response. With these resources and processes in your company's tool belt, you can rest assured that if a PR-related emergency occurs, you will be ready to protect your brand from disaster, and guard your employees from harm. © 2016 Demand Metric Research Corporation. All Rights Reserved. License our research to fuel your content marketing programs. Contact us at info@demandmetric.com or +1 (866) 947-7744 3Public Relations Crisis Communications Kit – How-To Guide
- 4. FINAL THOUGHTS Being prepared for an unexpected crisis simply makes your organization stronger and more capable for surprise. Having a good crisis communications plan is a great sign of both strong teamwork and proactive thinking in any company. To reap these rewards, there is a lot of initial preparation work to be completed, and a strict maintenance routine to be installed, to ensure the plan continues to be ready when it is needed. To save you lots of time, please leverage the additional included resources; you will immediately have the groundwork in place for a very capable crisis communications plan. We hope you never need to use this PR emergency action plan, but if you ever do, you can be assured that having your plan will be just like having have a fire extinguisher in the hallway, sprinklers on the ceiling and an evacuation procedure in place to respond to any public relations crisis you may ever face. RESOURCES: • ‘Crisis Communications Plan’ Template • ‘Crisis Communications Plan Review Chart’ © 2016 Demand Metric Research Corporation. All Rights Reserved. License our research to fuel your content marketing programs. Contact us at info@demandmetric.com or +1 (866) 947-7744 15Public Relations Crisis Communications Kit – How-To Guide
- 5. ACKNOWLEDGEMENTS This How-To guide and the included resources are in part, based on the teachings, books and research of Dr. Tim Tinker, and Dr. Vincent Covello, both recognized global specialists in the field of of risk and crisis communication. © 2016 Demand Metric Research Corporation. All Rights Reserved. License our research to fuel your content marketing programs. Contact us at info@demandmetric.com or +1 (866) 947-7744 16Public Relations Crisis Communications Kit – How-To Guide
- 6. ABOUT DEMAND METRIC Demand Metric is a global marketing research & advisory firm serving a membership community of over 75,000 senior marketers with primary research & benchmark reports, technology research & advice, consulting services, training, virtual events, and a library of 500+ practical tools & templates. Demand Metric’s core focus is to help B2B Marketing organizations improve internal capabilities and connect their activities to revenue growth. To learn more about Demand Metric, please visit: www.demandmetric.com. © 2016 Demand Metric Research Corporation. All Rights Reserved. License our research to fuel your content marketing programs. Contact us at info@demandmetric.com or +1 (866) 947-7744 17Public Relations Crisis Communications Kit – How-To Guide