How-To Skyrocket Website Traffic in 3 Simple Steps
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The document outlines a three-part strategy for increasing website traffic called 'the skyscraper technique,' which involves finding high-performing content, making strategic improvements to it, and promoting it through targeted outreach. It emphasizes the importance of creating better content than competitors and reaching out to influencers for backlinks and shares. Additionally, various tools and methods for identifying successful competitors and potential outreach targets are discussed.
How-To Skyrocket Website Traffic in 3 Simple Steps
- 1. 3 S K Y R O C K E T W E B S I T E T R A F F I C S I M P L E S T E P S How-To in
- 2. Let’s face it… …most advice on increasing your website traffic falls a bit short.
- 3. Which can be VERY frustrating when you’re trying to successfully market your business. Let’s face it… …most advice on increasing your website traffic falls a bit short.
- 4. We’ve all seen these before: Start a blog Create great content Share on social media Engage with influencers Optimize for mobile BLAH BLAH BLAH….
- 5. Those aren’t bad pieces of advice… …but they aren't SPECIFIC or ACTIONABLE
- 6. That’s why I am going to walk you step-by-step through a 3 part strategy you can use TODAY…
- 7. …that will SKYROCKET your website’s traffic. That’s why I am going to walk you step-by-step through a 3 part strategy you can use TODAY…
- 8. But first… a quick shoutout: I am HUGE fan of Brian Dean and his blog Backlinko. He was the first to write about this 3-step strategy.
- 9. plus he’s a really nice guy who gave me permission to share this awesome step-by-step process with you! Check out his original article here >> But first… a quick shoutout: I am HUGE fan of Brian Dean and his blog Backlinko. He was the first to write about this 3-step strategy.
- 10. So what’s this 3-step strategy?
- 11. “The Skyscraper Technique” So what’s this 3-step strategy? Here’s how you do it:
- 12. STEP 1 Find content with proven track record of backlinks, shares & first page rankings. STEP 2 Make strategic improvements to that content. STEP 3 Promote that content via targeted outreach. It’s that simple! Let’s dive in…
- 13. Find content with proven track record of backlinks, shares & first page rankings. T H E S K Y S C R A P E R T E C H N I Q U E Step Number One: C L I C K T O T W E E T 1
- 14. S T E P N U M B E R O N E The easiest way to find the top performing content on the internet is to use Google. You need to see who’s ranking on the first page for phrases your target audience searches for.
- 15. S T E P N U M B E R O N E For example, let’s try “home decorating tips” in Google… Make notes of what each content piece has in common, in this case: • Most articles are lists • Heavy emphasis on visuals • They are quick and specific, not in depth how-to’s Note: Pinterest is one of the top links, that’s a great opportunity to build an epic board on “Home Decor”
- 16. S T E P N U M B E R O N E Let’s look at a specific article to understand what made it successful: • Intriguing, eye-catching title • Each tips is has a complimenting photo • Obvious share buttons at top/ bottom of article • Ability to add images to your Houzz idea books
- 17. S T E P N U M B E R O N E How you can do better: • From Open Site Explorer you can see there’s only 18 unique domains linking to that article, you can definitely do better! • Create a post with 50, 100, 150 or even more ideas • There’s only 13 images, make sure you have a lot more in your post • Add “Pin-It” buttons so visitors can add your article/images to Pinterest • Add more outbound links to other relevant, helpful resources • Ask influencers for short quotes you can use in your article • Use more bullet points and 1-2 sentence paragraphs instead of large blocks of text This format is obviously much easier to read
- 18. S T E P N U M B E R O N E Another great way to find the top performing content on the internet is to use Moz's Open Site Explorer. First, find popular websites/blogs in your niche that you know is widely read and shared, type that into Moz:
- 19. S T E P N U M B E R O N E Second, click on "Top Pages" link in the sidebar: Finally, sort by "Linking Root Domains" to identify content with the highest number of linking sites. Number of linking domains is one of the most important SEO signal Google uses to rank content and websites.
- 20. S T E P N U M B E R O N E Next, you should identify which content and topics are highly shared on social media: You can accomplish this by using BuzzSumo and Topsy... We'll start with BuzzSumo: Go to BuzzSumo.com and enter a topic and hit search...
- 21. S T E P N U M B E R O N E On the next page you'll be able to identify top shared content on that topic: Like on Google, analyze the content. Why are they so sharable? How can you do better?
- 22. S T E P N U M B E R O N E Topys is similar, just head over to Topsy.com, enter a topic and hit search: Then click "All Time" in the sidebar
- 23. S T E P N U M B E R O N E Now you can identify the top shared content on that topic on Twitter:
- 24. S T E P N U M B E R O N E Okay great! Now that you’ve identified the top performing content in your niche… …now it’s time to blow the competition out of the water!
- 25. Make strategic improvements to that content. T H E S K Y S C R A P E R T E C H N I Q U E Step Number Two: C L I C K T O T W E E T 2
- 26. S T E P N U M B E R T W O Now you need to take what you've found in step one and create something bigger and better! Why? Because people are attracted to the best. Here’s how: Make your content longer More in depth Better designed More up to date
- 27. S T E P N U M B E R T W O Make your content longer: Here's a great SlideShare by TrackMaven that inspired me to create a similar: Note the number of views, shares and publish date...
- 28. S T E P N U M B E R T W O I upped the ante by creating a list of 150 marketing and sales tools... the results speak for them selves: Almost 5,000 more views and 450+ more social shares and they had a 3 month head start!
- 29. S T E P N U M B E R T W O Make your content more in depth: Most people are too lazy to explain things step-by-step… but if you do, you’ll get noticed. For example, this guide is 9 LONG chapters of SEO info. More importantly, it ranks on the first page of Google.
- 30. S T E P N U M B E R T W O Make your content better designed: Don’t just make another boring looking blog post. Make something that looks GREAT! Check out the navigation buttons for an article on email marketing: Doesn't that look nice?
- 31. S T E P N U M B E R T W O Make your content more up to date: For example… here’s another nice guide on SEO. But in April 2015 Google launched a major update to their algorithm. This article is already out of date, which creates an opportunity for other SEO bloggers to create something fresher.
- 32. Promote that content via targeted outreach. T H E S K Y S C R A P E R T E C H N I Q U E Step Number Three: C L I C K T O T W E E T 3
- 33. S T E P N U M B E R T H R E E Here's who the "right" people are: • They run a website/blog in your niche • They’re interested in your topic • They’ve already linked to and/or shared a similar article • They have social influence in your industry Once you've completed your masterpiece, you need to reach out to the right people.
- 34. S T E P N U M B E R T H R E E • See who is already linking to similar content • Use a simple Twitter hack to find influencers • Find out who mentions you, your brand and content online • Use AllTop to identify top blogs in your niche • Use Topsy to find influential Twitter shares Here’s how: So how do you find these people?
- 35. S T E P N U M B E R T H R E E Now hop back into Open Site Explore (Majestic SEO and Ahrefs work as well) Enter top articles from step one: Find people who link to similar content:
- 36. S T E P N U M B E R T H R E E On the first page you’ll see is “Inbound Links” You can scroll through linking domains to see who’s linked to that content. These people will likely want to know about and link to your content:
- 37. S T E P N U M B E R T H R E E One of my favorite (super simple) Twitter tricks is to use “parenthesis” when you're making a search... ...just plug in specific articles and websites/blogs you found in step one: My favorite Twitter hack:
- 38. S T E P N U M B E R T H R E E This allows you to identify influential people who are sharing a specific content piece, keyword, topic or from a specific domain. Start by finding people who a good amount of retweets and favorites:
- 39. S T E P N U M B E R T H R E E Here’s why this would be a perfect person to reach out to: • More than 45K followers which could amplify my reach • Runs a leadership blog so he can link to my content • Followed by other influential people in my niche Then do a little research to see if they have influence in your niche, even better if they run and website or blog.
- 40. S T E P N U M B E R T H R E E You can also use Twitter to find people who shared your content or mentioned your brand but didn't tag you in their tweet using "@". For example: I would search for "ELIV8" and "www.eliv8group.com" in Twitter to find people shared my content, but didn’t tag my Twitter name. Here’s someone who shared my SlideShare and got a a lot of retweets but didn’t tag me:
- 41. S T E P N U M B E R T H R E E Use Mention to see who’s sharing and linking to your content: Head over the mention.com and sign-up for their free 14-day trial (no credit card required): It’s only $30 per month after that.
- 42. S T E P N U M B E R T H R E E Next give your new "Alert" a name. Then brand specific keywords. I would use my business’s name, competitor names and influential blogger/blog names:
- 43. S T E P N U M B E R T H R E E Next it will ask you to connect you social media accounts… After that, you'll see your dashboard where you can see everyone who's shared your content or mentioned your brand, other brand or content.
- 44. S T E P N U M B E R T H R E E You'll also be able to filter by source to identify sharers on specific platforms. It's important that you search for "Blogs" so you can see who's linking to your content on their sites so you can reach out with future content for link building opportunities.
- 45. S T E P N U M B E R T H R E E AllTop is a classic way to identify potential bloggers to reach out to, it will show you the best of the best: Use AllTop to find popular blogs & influencers:
- 46. S T E P N U M B E R T H R E E Back to Topsy from step one, you can also use this tool to identify influential people who share specific articles so you can target people who might link to and share your content: Use Topsy to find influential Twitter shares:
- 47. S T E P N U M B E R T H R E E Now that you have a great group of people to reach out to, it's time for some old fashioned email outreach… With the goal of getting backlinks and social shares Remember backlinks are more important when trying to rank on Google.
- 48. S T E P N U M B E R T H R E E In most cases you’ll be able to reach these people through: • Their website/blog contact page • Their newsletter, because it likely comes from their email • If you connect with them on LinkedIn, you can find their email using the LinkedIn mobile app • If all else fails, Twitter is a great place to start conversations with anyone you’d like
- 49. S T E P N U M B E R T H R E E Hey NAME, I came across (THEIR SITE’S NAME) today and noticed your article: (THEIR ARTICLE’s TITLE). I saw that you mentioned (OUTDATED CONTENT) on the page. I also love that article. In fact, it inspired me to create a more thorough and up to date version: (YOUR URL) I’d appreciate if you’d consider adding it to your page. Cheers, YOUR NAME Here’s a template you can use when you’re reaching out to people:
- 50. Still sound to good to be true? Check out these case studies: White Hat SEO Case Study: 348% More Organic Traffic in 7 Days Viral Marketing Case Study: How a Brand New Blog Generated 17,584 Visitors In One Day How To Generate 36,282 Readers — and 1,000 Email Subscribers — From Your Next Blog Post (Case Study)
- 51. You can totally do this! Now that you’ve learned the skyscraper technique, I want to turn it over to you… …what’s your next masterpiece going to be?
- 52. Let me know what you think by leaving a comment below right now.
- 53. Learn how-to dramatically boost your leads and sales from online marketing with this bonus guide. F R E E B O N U S G U I D E CLICK HERE TO GET ACCESS The bonus guide includes a PDF eBook that will walk you through 10 ways you get more leads and sales online.