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THE ARTof theElevator PitchA tutorial for Startup WeekendsbyAndreas Roettlandreas@startvienna.atwww.startvienna.at
questioncan you do an elevator pitch?
Aaaaaahhhhhh
HOW
TO DO
A SUCCESSFUL
ELEVATOR PITCH
at
INTERESTED?
YES
What‘s an elevator pitch?
youridea…
a stage…
and an audience…
tobeinspired…
3RULES
120 seconds
mediano
3 keywordsandyournametodescribeyouridea
example…
IMPOSSIBLE?
NO
http://www.youtube.com/watch?v=PjQHnn7avbM&feature=PlayList&p=37AF16E3D666A1A9&index=3
7usefulHINTs
STRUCTURE YOUR PITCHintroductionproblemvisionideasoltuionrequirementssolutionkeywordsbackground
in one sentence each…
introduceyourselfand...
…your background
title your idea
INTERESTNANDIOthenGAIN ATTENTtherefore you have to know: who’s your audienceand what specific interests and concerns do they have?
start with something catchy  a rhetorical question, a picture, a story, an example or any excitinginformation.
picture your ideaan effective elevator pitch is illustrative and tangible.
use picture language, comparisons and examples to activate positive connections with your audience.
describe the problem you want to solve
describe your visionan effective elevator pitch describes the solution by pointing out the benefits for the customers.
be differentwhat makes your solution unique?
ACTIONwhat will the solution require to get started:what people are you looking for?which skills should they have?which technology you want to use?
motivate yourpotential team partners:make clear that this is a unique chance to take a share in an awesome idea.
remember:every startup needs at least adeveloper,
remember:every startup needs at least adeveloper,artist,
remember:every startup needs at least adeveloper,artist,marketer,
remember:every startup needs at least adeveloper,artist,marketer,system admin and
remember:every startup needs at least adeveloper,artist,marketer,systemadminandlegal advisor!
WHAT‘s MORE…
MANAGE YOUR TIMEyou have 120sec
we recommend…
introduction                        15sec
introduction                        15secproblem                               45sec
introduction                        15secproblem                               45secvision                                   45sec
introduction                        15secproblem                               45secvision                                   45secrequirments                       15sec
MAKE YOUR IDEA UNDERSTANDABLE
„there is no point in trying to close the deal if the audience doesn’t understand what you are talking about and why they should care.”Chris O’Leary
be conciseAn effective elevator pitch containsas few words as possible and does not go into too much unnecessary detail.
„while you no doubt love, are fascinated by, and are passionate about what you are doing and could spend hours talking about it, most people aren’t like you. ”Chris O’Leary
your pitch should be clearrather than being filled with …MBA-speakacronymsten-dollar words
an effective elevator pitch can be understood byyour grandparents too.
be consistentone message, one story.
APPEARANCEdress as usualand feel yourself comfortable
be confidenthave funshow passionshow integrityYOUR ATTITUDE
EXAMPLE
watch a few example elevator pitches hereisone.
testyourpitchreadmypitch?
keep your eyes shut while someone reads your text out loud
how did you feel? what did you imagine?did you stumble? I like
questioncanyou do an elevatorpitch?
howtodoa120secpitch-091022182522-phpapp02
email me: andreas@startvienna.atQuestions?
howtodoa120secpitch-091022182522-phpapp02

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