How To Pillow Talk Your DMO
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This document discusses how to have "pillow talk" with Destination Marketing Organizations (DMOs) or tourism organizations to build partnerships. It recommends getting to know them by joining local tourism groups, volunteering, inviting them to events, and learning about their goals. The pillow talk involves speaking their language of emotions and values, sharing successes as if they contributed, and making them feel good about partnerships. Benefits include potential changed marketing views, funding opportunities, increased credibility, more niche exposure, and networking.
How To Pillow Talk Your DMO
- 1. How to pillow talk with DMOs (tourism organiza7ons) once you have them in bed By Gary Poliquin, Gomio World Conference December 13, 2011
- 2. • Pillow talk, may also refer to conversa4ons What is Pillow Talk? between par4es that may be of a more casual and flir4ng nature, and are not necessarily engaged in a physical rela4onship. • h=p://pillowtalkhostel.com/
- 3. Tourisms Wants • High Occupancy • Increased Revenues • Employment growth • Posi4ve Media • CTC -‐ $70M; Travel Alberta -‐ $36M; Edmonton Tourism -‐ $8M
- 5. How to get them in bed? • Pay for a local tourism membership • Volunteer on commi=ees • Invites to your important events • Partner with well known tourism niches/chari4es • Learn and speak their language
- 11. Pillow Talk begins • Talk the EQ language. • Share your successes with them as if they were a part of it. • U4lize their exis4ng partnership programs. • Make them feel good. If they feel good, you look good!
- 12. Pillow Talk Benefits • Poten4al to change Tourism marke4ng views • Funding for partnership opportuni4es • Credibility increases • Niche gets more exposure • Networking possibili4es
- 14. Ques4ons?