1. Introduction to HR Analytics
HR analytics also known as people analytics as it includes
workforce.
HR Analytics is the process of analyzing HR data to improve
decision-making and optimize HR strategies.
It involves using data and statistics to understand employee
behavior, performance, and impact on business outcomes.
2. Importance of HR Data
1 Improved Decision
Making
HR data provides insights
that guide strategic decisions
and optimize resource
allocation.
2 Talent Acquisition
Efficiency
Analytics helps identify and
attract top talent, leading to
a more effective and
productive workforce.
3 Enhanced Employee
Engagement
Understanding employee
sentiment and behavior
through data helps create a
positive and supportive work
environment.
4 Reduced Costs
Data-driven insights help
minimize unnecessary
expenses and optimize HR
processes for cost-
effectiveness.
3. Data Collection and Preprocessing
1
Data Sources
HR data can be collected from various sources, including HRIS,
performance reviews, employee surveys, and social media.
2
Data Cleaning and Transformation
Raw data often requires cleaning and transformation to
address inconsistencies, missing values, and formatting issues.
3
Data Integration
Combining data from different sources ensures a holistic view
of HR data and facilitates comprehensive analysis.
4. HR Analytics Process
• Define Business Problems: Identify key business challenges and questions that HR
Analytics can help address.
• Collect and Integrate Data: Gather relevant data from various sources and
integrate it into a single platform.
• Analyze Data: Apply statistical and analytical techniques to identify trends,
patterns, and correlations within the data.
• Interpret Results: Draw meaningful insights and conclusions from the data analysis,
and identify potential solutions to business problems.
• Develop and Implement Solutions:Create and execute HR initiatives and programs
based on the insights gained from the data analysis.
• Monitor and Evaluate:Continuously track and assess the effectiveness of HR
initiatives and programs, making adjustments as needed.
5. Here's a small example:
Business Problem: High turnover rate in sales team (15% in 6 months)
Data Analysis:-
Average tenure of sales team members: 1.2 years
Top reasons for leaving: lack of training and development opportunities (40%), poor
management (30%)- Sales performance: 20% below target.
Desired State: Reduce turnover rate to 5% and improve sales performance
Gap:- Current training programs: only 2 hours/month- Desired training programs: 8
hours/month
By addressing this business problem, the company can reduce turnover, improve sales
performance, and save costs associated with recruiting and training new sales team
members.
6. Some significant areas where HR analytics is being used:
1. Talent Acquisition Analytics: - Analyzing source of hire, time-to-hire, and cost-per-hire. - Data collection: Applicant tracking
system (ATS) data, recruitment marketing metrics, and HRIS data.
- Example: A company finds that employee referrals reduce time-to-hire by 30% and cost-per-hire by 25%. They decide to
increase their employee referral program budget.
2. Talent Management Analytics:- Analyzing performance, potential, and career progression. - Data collection: Performance
management software, succession planning tools, and HRIS data.
- Example: A company identifies high-potential employees and creates targeted development plans, resulting in a 25% increase in
internal promotions.
3. Workforce Planning Analytics: - Analyzing headcount, turnover, and skills gap. - Data collection: HRIS data, workforce
planning software, and external labor market data.
- Example: A company forecasts a 20% increase in sales team headcount to meet business growth and proactively recruits and trains
new hires.
4. HR Operations Analytics: - Analyzing HR process efficiency, automation, and effectiveness. - Data collection: HRIS data,
process metrics, and benchmarking data.
- Example: A company streamlines recruitment processes, reducing time-to-hire by 40% and costs by 25%.
7. 5. Diversity, Equity, and Inclusion Analytics:- Analyzing diversity metrics, pay equity, and inclusion initiatives. - Data
collection: HRIS data, survey data, and external benchmarks.
- Example: A company identifies a gender pay gap and implements corrective actions, resulting in a 10% reduction in pay
disparity.
6. Employee Engagement Analytics:- Analyzing survey data, sentiment analysis, and eNPS. - Data collection: Employee
engagement surveys, sentiment analysis tools, and HRIS data.
- Example: A company identifies a correlation between engagement and customer satisfaction and implements initiatives
to boost engagement, resulting in a 15% increase in customer satisfaction.
7. Predictive Analytics: - Analyzing data to predict turnover, performance, and skills gap. - Data collection: HRIS data,
performance data, and external data sources (e.g., labor market trends).
- Example: A company identifies employees at risk of leaving and implements retention strategies, reducing turnover by
15%.
8. Sentiment Analysis: - Analyzing employee sentiment and emotions. - Data collection: Employee engagement
surveys, sentiment analysis tools, and social media monitoring.
- Example: A company identifies a correlation between sentiment and productivity and implements initiatives to boost
sentiment, resulting in a 12% increase in productivity.
8. Tools and techniques used in HR Analytics:
Tools
1. Statistical software (e.g., R, Python, SPSS)
2. Data visualization tools (e.g., Tableau, Power BI)
3. HR information systems (HRIS)
4. Talent management systems
5. Survey and feedback tools (e.g., SurveyMonkey, Gallup)
6. Data mining and machine learning algorithms
7. Cloud-based analytics platforms (e.g., Workday, BambooHR)
9. Techniques
1. Regression analysis
2. Predictive modelling
3. Cluster analysis
4. Text analytics
5. Sentiment analysis
6. Network analysis
7. Data mining
8. Machine learning
9. Statistical process control
10. HR Analytics metrics
1. Time-to-Hire: The time it takes to fill an open position
2. Turnover Rate: The percentage of employees who leave the organization within a
certain period.
3. Employee Satisfaction: Measured through surveys, it indicates how happy and
engaged employees are.
4. Training Effectiveness: Evaluates the impact of training programs on employee
performance.
5. Absenteeism: The rate of employee absences, which can impact productivity and
morale
11. 6. Employee Turnover Cost: The cost of replacing an employee, including
recruitment, training, and lost productivity
7. Employee Engagement: Measures how committed and invested employees are in
their work and the organization
.
8. Retention Rate: The percentage of employees retained over a certain period.
9. Cost-per-Hire: The cost associated with recruiting and hiring a new employee
10. HR ROI (Return on Investment): The financial return on HR initiatives and
programs
12. Benefits of HR analytics
1. Data-driven decision making: HR analytics provides insights to make informed decisions.
2. Improved talent management: Identify top performers, skills gaps, and development needs.
3. Enhanced employee engagement: Analyze engagement drivers and develop targeted strategies.
4. Better workforce planning: Forecast talent needs and optimize workforce size and composition.
5. Cost savings: Optimize compensation, benefits, and training investments.
6. Improved compliance: Monitor and manage regulatory requirements and risks.
7. Competitive advantage: Use data insights to drive business outcomes and outperform competitors.
13. Challenges in HR Analytics
Data quality and integration: Poor data quality, siloed systems, and
lack of standardization.
Lack of analytics skills: Limited expertise in data analysis,
interpretation, and storytelling.
Insufficient technology: Outdated HR systems, limited data
visualization tools, and inadequate infrastructure.
Change management: Resistance to new approaches, fear of data-
driven decisions, and cultural barriers.
14. Data privacy and security: Ensuring confidentiality, consent,
and compliance with regulations.
Stakeholder buy-in: Gaining support from leadership,
managers, and employees.
Measuring ROI: Quantifying the impact of HR initiatives on
business outcomes.
Keeping up with innovation: Staying current with emerging
trends, tools, and methodologies.
15. To overcome these challenges
1. Invest in data integration and quality tools.
2. Develop analytics skills through training and hiring.
3. Implement modern HR technology.
4. Communicate insights effectively and lead change management.
5. Ensure data privacy and security through best practices and compliance.
6. Build stakeholder support through collaboration and education.
7. Establish metrics and benchmarks to measure ROI.
8. Stay updated through continuous learning and networking.
16. Conclusions of HR Analytics
HR Analytics revolutionizes workforce management by leveraging data and analytics.
Enables informed decisions about talent acquisition and management. Improves
employee engagement and experience. Optimizes compensation and benefits.
Streamlines HR operations. Predicts and prevents turnover. Identifies and addresses
skills gaps. Drives business outcomes. Transforms HR from a reactive function to a
proactive strategic partner.
Helps organizations achieve a competitive advantage in the market. Unlocks the full
potential of the workforce. Achieves sustainable success.