This document discusses how human resources can contribute to addressing new financial challenges in the telecom sector. It outlines issues facing the sector like new license cancellations, high spectrum costs, and shrinking margins. It argues HR needs to proactively contribute to smarter annual operating plans, increasing revenue, improving productivity sustainably, and optimizing costs. Traditionally, HR has lacked strategic focus and business skills, but the document advocates for HR to demonstrate its value through clear metrics aligned with business goals and accountability for results.