Ht issue 12_digital_041114

OCT/NOV/DEC 2014
Issue 12
T h e I n d u s t r y ’ s N o . 1 B u s i n e s s g u i d e
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28
70% or more patients present with symptons
wholly or partially cased by allergy.
Many therapists who are working
effectively in the field of allergy today
have been trained by the Institute
When Allergy Therapy becomes part
of your practice, many more patients
come to you by recommendation
National health service patients may wait up
to 13 weeks for specialist practical help
Registered Qualified
Therapists
Information for Allergy
Sufferers
Help to find a Practitioner
in your area
An approach that does not
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9 Books to nourish your body and mind
Our book reviews and recommendations,
plus Words of Wisdom
10 News Dates
Including news of HTM’s
latest training days
12 The CAM Coach
How to increase your revenue
with Mark Shields
14 How to Communicate Your Message on
the Web
Master the art of SEO with
JP’s online advice
15 How to Create Shareable Content
Amanda Cook’s tips to create
content that compels
16 Are Your Clients Draining You?
Avoid burnout with Lisa Turner’s tips
17 Light Touch Therapy Training
Case study: How Susanna Terry made it
18 Light Up Your Soul
Case study: Theresa Maddison’s
therapy and training business
19 Where Could Volunteering Take You?
Case study: Jayne Welch talks us through
her work at St Oswald’s Hospice
20 LJ’s Journal
Learn to receive
22 Working the Holiday Season
Jane Sheehan’s advice on
Bank Holiday working
24 12 Steps to Transform Your Practice
From 2 to 20 Clients a Week
Rachel Fairweather’s inspirational advice
26 Stress Illness Recovery Practitioners
Association
Case study: A new approach
to chronic pain recovery
29 Spooky Promos
Jordan’s tips for using Halloween
to scare up some business
30 Write a Great Press Release
PR expert Susan Brookes-Morris on
getting your message out there
32 Ask the Hale Clinic
Our experts tell us how to ease back pain
34 Competition
Win fabulous prizes with
our latest giveaway
37 Ask Sandy
Why your body is not against you
38 Dr Hopwood’s Soapbox
Is there a natural alternative
to chemotherapy?
40 Rozy’s Yoga
How to unleash your authentic self
42 Singing as Therapy
Danny Vice-Holt sings the
praises of finding your voice
44 Meet the Maker: Afyna Organic
Skincare
A young Cornish entrepreneur
shares her secrets
50 Janey’s Picks
Janey Lee Grace on natural goodies
for nourishing winter skin and hair
51 The Joy of Foraging
Edward Joy on reconnecting with
nature’s seasonal bounty
52 A Bonfire Night Feast
Charlotte’s supper time treats to
make the night go with a bang
54 Meet the Maker: Wild Nutrition
Charlie and Henrietta Norton’s
family nutrition business
62 Makeup Therapy
From mum to party fox with
Emily Rose’s makeup cheats
63 Bath to Bedtime Bliss
Indulgent treats for a luxurious night in
64 Ethical Christmas Gift Guide
The HTM team reveal the gifts
they’d like to give and receive
64 Look naturally younger
With celebrity therapist Marisa Peer
You Your Health
You Your Business
05holistic therapist 2014holistictherapistmagazine.com
Contents
24
18 40

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Dear therapist,
Summer is now fading, the leaves are turning, and it’s time to think about everything you have achieved
this year. This autumn issue is all about celebrating success, creating opportunities for your business,
and looking after yourself to make sure that you are healthy as well as wealthy (the latter can take a little
longer, but that’s why we’re here to help!)
Our contributors have produced a bumper crop of excellent business advice articles for this issue. From
inside info on how to increase your revenue (p12-13) to building up your client base from 2 to 20 in 12
easy steps (p24-25), creating great PR that sells your services (page 32) and advice on Bank Holiday
working – to work or not (p22-23) we have all you need and more to create and grow your holistic
therapy business.
This autumn issue is also a business case study special, and we’ve scoured the world of holistic health
practitioners to bring you the most inspiring stories of real people who took the leap into CAM. Jordan shares
her top Hallowe’en business promo tips, while on page 20, Louis Jensen shows us how to be open to
receiving, not only at this season of giving but all year round. And I don’t mean how to get more presents!
We have some great advice on learning the dark arts of search engine optimisation (p14), and some top
tips for creating engaging website content that clients will love to read, and most importantly, share (p15).
Of course, creating and sustaining a healthy business begins with having a healthy you – mind, body and
soul. Our health section is packed with advice on how to nurture yourself, from yoga, to positive thinking,
to nourishing your skin with organic skincare and your body with healthy foods. Our Meet the Maker
series features the founders of Wild Nutrition, while we also get advice on how to forage for delicious wild
foods at this time of year.
Our guide to ethical Christmas gifts is packed with goodies that the HTM team would love to give and
receive, so you’re all set for the festive season to begin, then ready to think about embracing a brand
New Year and all the wonderful things it could bring you.
This is also my last issue as the editor of HTM – I’m moving on to new things and want to
thank you for your wonderful loyalty to the magazine. I will be handing over the reins to
the fabulous Louise Everett who I am sure will bring enthusiasm, vibrance and an
even brighter future to the magazine. Joy and love of the season to you!
Amy x
Managing Editor
HolisticTherapistMagazine.com
Managing Director
Jayson Firmager
jay@holistictherapistmagazine.com
Art Director
Richard Hejsak
richard@holistictherapistmagazine.com
Managing Editor
Amy Schofield
amy@holistictherapistmagazine.com
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+44 (0) 208 668 5423
sales@holistictherapistmagazine.com
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Hair: Kathryn Ilijoski @ 121 Hair
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NextIssue
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Fresh
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ideas
*
Business
case
studies
*
H
ealthy
N
ew
You
*
PR

M
arketing
tips
Outin
JANUARY
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Editor’s
Letter

holistictherapistmagazine.com
OTHER ISSUE 12 CONTRIBUTORS
Lisa Turner, Susanna Terry, Theresa Maddison, Jayne Welch, Georgie Oldfield, Sophia Kupse, Kaori Murphy,
Carina Petter, Sara Young, Edward Joy, Charlie Norton, Henrietta Norton, Marisa Peer
holistic therapist 2014
Contributors
MARK SHIELDS (p12-13)
lifepractice.co.uk
Sandy Newbigging (p37)
sandynewbigging.com
Emily Rose (p62)
emilyrosemakeupartist.co.uk
JANEY LEE GRACE (p50)
imperfectlynatural.com
SUSAN BROOKES-
MORRIS (p30-31)
pwositivepublicity.biz
JANE SHEEHAN (p22-23)
footreading.com
AMANDA COOK (p15)
wellpreneuronline.com
LOUISE JENSEN (p20)
thehappystarfish.co.uk
JORDAN MARTIN (p29)
JONATHANPOLLINGER(p14)
intranetfuture.com
Danny Vice-Holt (p42)
harmonessence.co.uk
Vicky Killick (p10)
Rosanna Kalliabetsos
(p40-41)
injoy-yoga.com
Rachel Fairweather
(p24-25)
jingmassage.com
Charlotte Palmer
(p52-53)
foodspecialist.co.uk
DR STEPHEN HOPWOOD
(p38-39)
arcturusclinic.co.uk
08

Do you have a recommendation? Perhaps you’d like to write a review for next issue? Or maybe you are an author and
would like us to review your book? Email the editor: louise@holistictherapistmagazine.com
Book Review BUSINESS
Curl up and get cosy with a good book as the weather cools down.
Healthy reads
for body and mind
The Spirit in Aromatherapy
Working with Intuition (Gill Farrer-
Halls, £11.99, singingdragon.com)
Knowing and
using your
intuition is
integral to
healing of any
kind, and this
informative and
useful book
focuses on the
importance
of intuition in
aromatherapy
blending,
essential and
base oil selection and bodywork. Gill Farrer-
Halls draws on her vast experience as a
practising aromatherapist to help readers
to deepen their practice. Gill guides novice
and experienced aromatherapists through
how to increase their intuitive awareness
of individual essential oils, and coaches
on how to use meditative techniques to
transform their work. She also shares
helpful tips on creating holistic blends for
clients and how to develop long-term client
relationships through intuitive practice.
The Massage Therapist’s Pocket
Book of Pathology (Su Fox,
£12.99, amazon.co.uk)
Designed to be an essential quick reference
guide for bodyworkers and anyone with a
keen interest in massage, from students to
long-term experienced practitioners, this
handy companion text outlines a wide range
of pathologies (the things that go wrong
with the tissues and workings of the body)
that massage
therapists may
encounter in
their daily work.
Understanding
these is vital for
practitioners,
and the book
explores how
to delve deeper
into the client’s
condition by
asking the right
questions,
which will inform decisions about treatment
and how massage therapists can safely
adapt their skills for each client.
Sleep Better with Natural
Therapies (Sharon Tay, £14.99,
singingdragon.com):
Most of us will have experienced problems
with dropping off, and staying asleep
at some time or other. Holistic medical
consultant Peter Smith’s “100% natural
sleep solution” is contained in this book,
which offers indispensable advice including
how sleep works; the psychological causes
of insomnia; how to practice good sleep
behaviours; how to use dietary supplements
to promote sleep and how to create the right
environment
for good sleep.
Whether you’re a
night owl, early
bird or serial
napper, this
book shows how
it is possible to
retrain the mind
to resist the
sleep inhibitors
and stress
responses that
prevent you from
settling down.
Words of Wisdom...
It’s not how much we
give but how much
love we put into giving.
Mother Teresa
eBook reads
The Complete Herbal
Guide Directory by
Stacey Chillemi and
Dr. Michael Chillemi
Inviting in Light:
12 Steps to Create
Vibrant Health by
Amanda Froelich
The Ayurvedic Cook-
book for Beginners by
Jennifer Jones
£1.80 Kindle Purchase

holistictherapistmagazine.com10 holistic therapist 2014
BUSINESS News Dates
Inspiration
corner with
Vicky
camexpo
comes to
town
Tips for a
stress-free
holiday season
Happy Birthday
Each of us is like a flower, the type
of flower is dependent on what it
needs to help it grow.
We may look at our flower every
day and think it’s not growing -
actually it is...so although we think
we’re not moving forward really
we are!
The most beautiful flowers are al-
ways the ones that take their time,
and they are always the ones that
may seem like they’re not grow-
ing but one day we wake up and
discover a beautiful blossom!
We have many qualities that
make us rare and beautiful flowers;
sometimes we feel we are starved
of sunshine and water, so in those
times we need to find ourselves
again. So go find your watering can
and move yourself to the other side
of the garden in the sun, rebalance
and rejuvenate yourself. We are all
beautiful flowers.
Vicky x
The UK’s biggest trade event for natural,
integrative and complementary health-
care, camexpo, is coming to Olympia,
London, on 4 and 5 October. It’s an
essential event for practitioners look-
ing to stay up-to-date with all the latest
research and product developments for
their clients. Visit camexpo.co.uk
Birthday wishes to therapy,
beauty and healthcare
equipment specialists
Beautelle, who are
celebrating 25 years of
manufacturing their unique
therapy equipment this
year. Visit beautelle.co.uk
for the full range.
• Get some sunlight:
Spend time outdoors
on cold sunny days
to top up your
vitamin D supplies
and combat the
winter blues
• Breathe citrus
scents: Citrus
fragrances have
been found to boost
feelings of well-
being and alleviate
stress, so dab some
orange or lemon
essential oil onto a
hanky to sniff any time
• Walk your worries
away: Make time for
a brisk walk every
day, whatever the
weather, to decrease
anxiety and promote
good sleep
• Learn to say no: The
holidays can be
demanding, and you
may be working as
well as making sure
that family and friends
have a great time. Set
boundaries and make
time for you
• Laugh it off: Laughing
is a proven stress-
buster, reducing
stress hormones and
boosting the immune
system. Go on, have a
laugh!
GROWING TOWARDS THE SUN

DIARY DATES
Congratulations to the winner of our Face the World competition,
Trevor Frost, who anwsered correctly with B Tropical Rainforest.
We also congratulate Louise Gillane who won our b2 beauty
competition. We have another brilliant competition to enter in this
issue - turn to page 34 to win £200 worth of high quality teas
from Phoenix Medical. Good luck!
News Dates BUSINESS
Competition winner
HTM business
workshops:
‘Who is your target market?’ ‘What’s their age?’ Where would
you find them? Do you know the answers to these questions?
In this latest HTM business training session, you will learn how to:
• Identify your target market and ideal customer
• Craft a compelling marketing message
• Define your marketing mix
• Create agile marketing for your small business
• Set goals and objectives for your marketing
campaigns
• Determine the effectiveness of impact and ease
assessment
• Run a marketing campaign
• Test and measure results.
Join us at the prestigious Hale Clinic in London on Saturday 25
October from 10am – 4pm to network, learn how to increase your
client bookings, get better quality clients, and grow your business to
the success it is meant to be. We’ll even throw a delicious lunch and
drinks in!
The Hale Clinic, 7 Park
Crescent, London, W1B 1PF.
Special Introductory price £99
per workshop for a limited time
only! (Normal price £149.00).
Magazine subscribers’ price
£85.00. For more info:
holistictherapistmagazine.
com/holistic-therapist-training
Creating a successful
marketing strategy for
your business
OCTOBER
FREE HOLISTIC FAIR WITH
TASTER TREATMENTS AND
STALLS
Friday 11 October
2.15 - 4.30pm
Weatherstone Therapies,
Wood Green Central Library,
High Rd, Wood Green,
London, N22 6XD
0208 340 0566
weatherstonetherapies.co.uk
MIND BODY SPIRIT EVENT
Sat 11 October
Winding Wheel, 13 Holywell
St, Chesterfield, Derbyshire
S41 7SA
07773 020995
whitelightevents.co.uk
MIND BODY SPIRIT EVENT
Sat 25 and Sun 26 Oct
10-5pm (workshops to 6pm)
Nantwich Civic Hall, Beam
Street, Nantwich, Cheshire,
CW5 5DG
Advance booking: day
£3.50/£3, weekend £6/£5
(+£1 more on door) -
workshops included 07828
187468
rosemarydouglas.com
NOVEMBER
AQUARIAN EVENTS - HEALTH
WELLBEING EVENT
Sat 1 and Sun 2 November
10am – 4pm
The Plymouth Guildhall, City
Centre, Plymouth PL1 2AA
Lisa 07954 427722 or
Debbi 07946 310239
aquarianevents@hotmail.co.uk
aquarianspiritualevents.com
EARTH ANGELS SPRING
HOLISTIC MBS FAYRE
Sun 2 November
11am - 4pm
The Blackbourne Centre,
Blackbourne Road, Elmswell,
Suffolk, IP30 9UH
Free Entry
Louise Fowler - info@
angelcreations.co.uk
angelcreations.co.uk
JANE MASON MBS EVENT
Sat 15 and Sun 16
November
Llandudno Town Hall, Lloyd
Street, Llandudno, North
Wales, LL30 2UP
info@janemasonevents.co.uk
janemasonevents.co.uk
DECEMBER
HOLISTIC AND MYSTIC
MIND, BODY, SOUL FAIR
Sun 7 December
10am – 5pm
Arora Hotel, Southgate Ave,
Southgate, Crawley, West
Sussex RH10 6LW
Tracy Drew 01883 717069
holisticandmystic.com
HOLISTIC, MIND BODY
SOUL CRAFT FAYRE
Sat 13 and Sun 14
December
10am – 5pm
Plymouth Guild Hall, City
Centre, Plymouth
01579 344019 / 07581
196062
info@hmbs-events.biz
www.hmbs-events.biz

BUSINESS The Cam Coach
holistictherapistmagazine.com12 holistic therapist 2013
Increase
REVENUEyour
W
HETHER you entered the
industry to help people,
to achieve greater health
knowledge yourself, or to make
money, one thing is for sure, if you want to run
a successful business you need cash flow to do
this. For a constant cash flow you need a steady
flow of paying clients.
Research suggests that 10% of complementary
and alternative medicine practitioners work on a
full-time basis, and 33% of this 10% are successful
and doing well financially within our business
models. Many practitioners I have spoken to admit
that they would like to become full time practising
professionals but due to the financial insecurities that
are linked to our profession have not yet dared to take
the plunge.
So what exactly is it that one in 300 of us is doing
that makes their business successful? Well firstly,
successful businesspeople know their market and
how to bring that market into their clinic. This can
be done in a variety of ways. It always surprises me
when new practitioners upload their website and
then sit back and wait for the phone to ring. You need
to actively be out there, interacting on social media,
making sure your website is at the top of Google,
letting your local market know you exist, creating
business relationships with local GPs, surgeries,
gyms, schools and businesses.
START WITH A PLAN - WHAT DO I NEED TO
EARN? HOW MANY CLIENTS DO I NEED?
Forecast your desired earnings and divide this
number by 45 weeks which equates to the actual
amount of working weeks allowing for sickness and
holiday. Calculate your average client session fee.
Divide your annual income forecast by this average
client spend. This will give you the total amount of
clients you need to see annually to achieve your
earnings target. Now divide that number by 45
weeks to give you how many per week on average
you need to see. For example:
£30,000 (desired earnings) divided by 45
weeks (actual working weeks) = £666.66
per week
Client session fee £85.00
£30,000 divided by £85.00 = 352.94
(353) clients per year needed to be seen to
achieve desired earnings
353 divided by 45 = 7.8 (8) clients a week.
A successful business needs
a healthy cash flow. Mark
Shields coaches us on how
to take positive action to keep
your finances flowing.

The Cam Coach BUSINESS
So you know that you need to build up a client
base of eight clients a week to hit your targeted
income of £30,000 per year. You can add lab
tests and supplements onto this to increase your
revenue.
Going through this process and forming a
written plan will focus your mind and give
you an overview of where you are heading.
Change to “We have a far greater chance of
succeeding with our plans if they are written
down. Therefore a business plan is key to any
business’s success. Do you have one?
ADOPT A PROFESSIONAL APPROACH
However small you think your business is, adopt
a professional approach and never compromise
your image or representation. Remember that
you are what you are perceived to be so make
sure that you have a professional website. This
is your advert to the outside world and gives
you an opportunity to reach your target market
directly. Research shows that 88% of clients find
a practitioner through the web and if you are not
online you are missing out a huge market.
When questioning practitioners about
websites I have found that generally they are
put off through a fear of the unknown. Some
are not technology minded and, therefore, shy
away from learning about how to set a website
up, so don’t or they ask someone else to do it for
them. This can be a dangerous game as there
are many companies and individuals out there
who will offer website design at a cost without
including optimisation or an editing facility for
you to make simple changes when necessary.
Equally, asking a friend to do one for you can
create difficulties when they do not stick to
deadlines.
When we initially started our business many
moons ago we kept costs low and used a really
great company called “Webhealer” (webhealer.
net). They offer a great basic package to set-up
a website - £50 plus from £10.00 per month
hosting fee. Call them on 0870 757 9878 (Be
sure to mention you read about them in Holistic
Therapist Magazine when you call).
Once you have established a regular customer
base then you can look at upgrading later on to
access more features or you could have a more
detailed website designed once you have some
profit behind you.
SORT OUT YOUR PAYMENT SYSTEMS
You need to be able to deal with all client
requirements and that includes the types of
payment options available to them. Credit card
payment is the most popular form of payment
and if you do not offer this, you can lose
credibility. Cardsave (cardsave.net) charge from
£15.00 per month (tel: 0844 209150). If you
work within a multi-discipline clinic setting
perhaps the reception can take card payments
on your behalf as your clients leave.
Another option is PayPal, which offers a
professional card reader for £49.99. There are
no hidden or monthly charges; you just pay
2.75% in charges of the payments you take.
Simple! Other ways for clients to pay you can
be by invoicing them giving them your bank
account details so that they can transfer funds
through internet banking by making BACS
payments.
Finally, a telephone landline displayed on a
website is far more professional and gives the
impression you are stable and located, so try to
avoid advertising a mobile number.
TARGET THE HEART OF YOUR MARKET
Set an advertising budget and ensure you stick
to it. A rule of thumb is to set your budget at
a maximum of 20% of turnover. You have to
speculate to accumulate.
After 10 years of researching and
experimenting with different advertising
strategies I have discovered the most successful
way to advertise is with Google Adwords. By
allocating a small budget and cleverly timing
your campaign you can turn the tap on to a
steady flow of enquiries whenever you want or
need to. It’s that simple.
So, as an example, start your campaign at
four o’clock every day. This will allow your
competitors’ budgets to have expired and you
will reach number one on Google at half the
normal price. In addition the evening is the
most popular viewing time so will get double the
viewings for half the cost.
These days you cannot ignore the power of
social media. Once again, to any technophobes,
do not be afraid! All social media platforms
offer step by step tutorials and “Help” areas
on their websites so setting up an account is
easy. Along with Google, social media is now
the most successful way to build your profile
and furthermore, it’s FREE. There are hundreds
of social media courses out there; some cost
money, some are free. We like Clare Jarratt
(clairejarratt.co.uk) she gives a host of social
media start up tips and mostly for free. Or
read my fellow columnist, Jonathan Pollinger’s
regular advice on social media in HTM.
OBTAINING REFERRALS
The best business is referred business from
your current client base. So, ensure you give
every new client a business card and/or leaflet,
as by leaving something visual with them they
can put it on the fridge or in their wallet or give
to a friend who needs it. Encourage them to
follow you on Twitter or Facebook and if they are
pleased with the results they achieve through
your clinic, ask them for a testimonial to use on
your website.
Another way of gaining referrals is to work
with another practitioner/company of another
discipline that would complement your client’s
programme. For example, a nutritional therapist
could refer her clients requiring exercise to
Pilates lessons, or a life coach or hypnotherapist
if they need some behavioural change work.
Both these disciplines could of course refer your
services vice versa. Also ask your local gym
if you could set up a discounted membership
to clients you refer to them; in return they
may allow you to run workshops for their
membership base.
CREATE YOUR OWN PR
Local businesses like to support local
businesses. Approach the local paper for
editorial, or the local radio to give advice on your
particular therapy. If you don’t ask you don’t get.
Approach the local gym to put up a poster of
what you do, or the local GP surgery or dentist.
Local community magazines are excellent.
They cost around £20.00 to advertise and reach
in excess of 1000 people all living and working
within a mile of you.
Finally, run free workshops. When you are
setting up your clinic this is something that
will help build your profile. By offering free
workshops you are able to introduce your
services to your local community/businesses.
You will also be able to collect email addresses
of your audience and create a database to
keep in contact with them, alerting them to
promotions, further workshops or events you
may be involved in.
So there are a few actions to get you started.
They are currently working for other therapists so
why shouldn’t they work for you?
Always remember - if you do what you’ve
always done, you’ll always get what you’ve
always got. So make some changes today by
taking some positive action.
Article written by Mark Shields -
lifepractice.co.uk / www.thecamcoach.
com. Telephone: 01462 431112
i

T
HERE are
a huge
variety of
SEO (search
engine optimisation)
definitions out there,
but for the purposes of
this article we’ll assume
SEO is “the process of
improving the visibility of a brand’s web
presence in organic, ie unpaid, search
results”. SEO can help your website,
social networks and blogs appear near the
top of the search results.
Search engines crawl the internet using web
“spiders” to look for keywords which are then
stored in an index along with the website that
they are found on. People can then look for
words or combinations of words stored in the
index. Results are presented using an algorithm
or formula which looks for clues to give you the
results you want from millions of web pages.
Understanding this process is important as it
can help you improve your SEO.
Google’s algorithm relies on more than
200 unique signals that make it possible to
guess what you might be looking for. These
signals include things like keywords on your
website, how often you update your website
and backlinks - links from websites and social
networks to your website.
The above applies to natural or organic
searches but you can pay for your website to
be displayed as a sponsored result. On Google
Adwords, paid-for results are displayed above
and to the right of the organic search results.
You pay on either a Pay Per Click (PPC) or cost
per 1000 impressions (CPM).
It’s worth trying to obtain the coveted
no.1 position for your website in
search results, but getting your
website onto Page 1 of search results
also helps. The higher you rank, the
more people click on your website;
the lower you rank, the fewer clicks
and traffic your site will get.
Incorporate keywords - Ensure that you
include keywords in the title of your
website pages and in the first paragraph.
For example, if you’re an aromatherapist then
phrases such as ‘essential oils’ should be included.
You can find out which terms people use when
researching aromatherapy or any business
by using Google’s Keyword
Planner, which also makes
suggestions. But it’s
important not
to do overdo
it; a process
known as
keyword
stuffing is
frowned upon
by Google.

Update
content
regularly -
Providing fresh content on
your website regularly is great
for your visitors and Google likes
it too. Write news articles, blogs or
add photos. Make sure that your content is
relevant for your audience.

Encourage back links – Make
sure that you add your website
to local business directories and
if you run workshops and events add details
to event listings. Write articles that demonstrate
your expertise for other websites, eg holistic therapy
magazines (like this one!) and include your website
address. Note that some sites carry more ‘authority’
than others, with education and government websites
carrying the highest authority.
Get active on social media – Having
active social media profiles gives search
engines and therefore potential clients more
opportunities to find your brand. Facebook Pages,
Twitter Profiles, LinkedIn Profiles and Pages and
Google+ Profiles and Pages together with their content
all show up in search results. Ensure that you use
keywords and links to your website on your Profiles
and Pages as well as in your tweets and posts.
According to Google, 97% of people research
local businesses online, so it’s very important to pay
attention to your SEO, to ensure that your website is
found by as many potential clients as
possible.
Check out my blog at
intranetfuture.com/blog.
How SEO works
Knowing how to use SEO (search
engine optimisation) to get your online
content to the top of search results can
seem daunting. Jonathan Pollinger
shows us how to get SEO right
14 holistic therapist 2013
1
2
3
4
Get to the top!
Focus on these key areas to:
Master the
darkarts
SEO
of
BUSINESS JP’S Online Advice

tips for creating
shareable content
5
i
Take action! !
You’ve heard that “content is king” online, but how does that generate
more clients for your business? Amanda Cook shows us how.
Create Content Your
Clients Will Love( Share)
3
2
5
1 4
I
t’s Monday morning -
time to update social
media - but you can’t
think of a single thing
to write! What could you say
that would be interesting? Is
anyone reading it anyway? If
you’ve done any social media
or content marketing for your
holistic business, I’m sure
you’ve hit this point at least
once (if not weekly!).
Content can be a photo, video, blog
post, social media update, list of
tips, a recipe and so on. The key is
that good content provides value on
its own. It’s not a sales pitch. Good
content is useful and/or entertaining,
and it’s easy to share.
Sharing is the sweet spot for
online marketing. When your
existing audience shares your
content with their networks you
reach more potential clients without
any extra effort. Plus, since the
content is shared by an existing
connection, it’s like you come with
a referral!
It’s not about
you!
It’s about your audience. Who is
your ideal potential client? What
are their biggest concerns? What
else do they need to know to get the
best from treatment, for example,
complementary lifestyle tips? If
your potential client thinks your
content is useful and relevant to
their lifestyle, you’ll have a devoted
follower who shares it with their
friends.
Start with the
basics
In most cases, your ideal client is
a beginner. I commonly see this
mistake with therapists after two
to three years in business. You
feel you’ve covered the basics, so
you start to write about advanced
topics. But your potential client
isn’t an expert - she’s a beginner -
and writing about advanced topics
is going to scare her away. Answer
common questions. Share simple
tips that will get results even for
beginners.
Make it
scannable
Many people are busy and don’t
have the patience to read a long
article. Do you readers a favour and
make your content easy to consume.
If you’re writing an article, make it
easy to scan, with bold subheadings
and bulletpoints. Imagine your
potential client reading on her mobile
phone during her commute - how
can you make it easy for her to
understand and keep reading?
Make it
actionable
Shareable content is about helping
your potential client get closer to her
desired result. Make it easy for her to
put the information in your article into
action by giving clear next steps.
Include an
image
It’s popular now to create content
that is only an image (for example,
a quote or recipe written on top
of a relevant image.) This type
of content is effective because it’s
quick to consume and easy to
share. If you’re writing an article
or blog post, include an image. It
catches your eye, sets the tone,
breaks up the text, and makes the
article more appealing when shared
on social media. Remember you
need to have the rights to use the
image. You can use your own
photos, or purchase images for use
on stock photography sites.
Keep a long list of potential content
topics, and brainstorm topics for 20
minutes using the five points above.
Then pick the one that seems the
most interesting to you, and create
it! It won’t be perfect, but it’s more
important to get your new content
out into the world and start getting
feedback (and sharing!)
Amanda Cook is a
health coach and online
strategist for wellness
entrepreneurs. She hosts the weekly
WellpreneurOnline podcast where
she interviews successful wellness
entrepreneurs about how they’ve
grown their businesses. Take her free
5 day blogging challenge to fill your
blog with content your ideal clients will
love (and share!) wellpreneuronline.
com/blog-challenge.
Online Content Marketing BUSINESS

16 holistic therapist 2013 holistictherapistmagazine.com
Are
CLIENTSyour
draining you?Personal transformation
coach and trainer Dr
Lisa Turner explains how
to identify the clients
who are bad for you,
and what action to take.
Y
OU don’t have to have been
practising long before you have
the experience of looking at
your schedule see “that name”
on your client list today, and feel your heart
sink. Despite trying to dismiss the feeling
because you’re kind and compassionate; it
lingers, and keeps coming back.
Whether we like to admit it or not, we all
have clients we enjoy working with more
than others, so naturally the flip side is that
we will
have those other
clients that we don’t enjoy quite so much.
But does it have to be this way? How can
you spot them before it’s too late? And how can you
prevent it happening?
Signs that your client is
draining you:
1. A sinking feeling when they call or when you see
their name in the diary.
2. Feeling unusually tired after working with them,
beyond your usual post work feeling.
3. Finding yourself thinking about them outside of
their session times as they pop into your mind
randomly.
4. Feeling frustrated by their progress (or lack
thereof).
5. They are overly demanding, contacting you between
sessions requesting an immediate response.
6. They show up late, cancel at short notice or don’t
show up at all. This is an energy leak in your
business and has to be stopped.
What to look for
BEFORE you take
on that potential
problem client
It’s your right to work only with
the people you choose. Don’t
let finances or compassion
cause you to take on clients you
know are wrong for you. Watch
out for these warning signs:
1. They have had a LOT of other
therapies, but none has worked. This
is a big red flag. You don’t want to be the
next person on their list of people who failed to
solve their problem.
2. They “bad mouth” past therapists for failing to
help them.
3. “Victim thinking” - of course people need help
and get into situations that they probably couldn’t
have prevented. But are they stuck in blame and
judgment or are they making a true attempt to
move forward and heal?
4. They seem to be looking for a miracle.
5. They are unwilling to take responsibility for their
own health and happiness, and take no action to
change their lives.
How to prevent your clients
draining you
They’re not always easy to spot but there are some
steps you can take to prevent problem behaviour.
1. Have clear terms and conditions which explain
exactly what they can and can’t expect and in
what timescale. Get a lawyer to check it over.
2. Have clear boundaries. No it’s not ok for clients to
call or text you if it’s not part of the service. If you
want to offer this then do so as an extra “support
package” and charge for it. Even if no one takes
it you’re sending a clear message that you are not
on call 24/7.
3. Make it clear that they will need to take action and
responsibility for their healing. All change requires
action. Make sure they know this and agree to it,
and mention it in your terms and conditions or
contract.
4. Have a clear coaching contract which lays out
what is and isn’t included and what you can
each expect of each other, both in and out of the
sessions. For example it might make it clear that
they commit to do any tasking, and when they
can and can’t contact you.
Being a therapist is a wonderful career where you can
help people to turn their lives around, and with these
few steps you’ll find yourself working with great clients
who energise and inspire you. psycademy.co.uk
BUSINESS Problematic Clients

Case Study BUSINESS
Susanna Terry’s speciality is powerful yet
gentle ‘light touch’ treatments to balance
both energy and structure for health and
freedom from pain
“
My business is called Light Touch Therapy Training,
and I’m based in Devon in Belstone, a small
picturesque village on Dartmoor National Park.
When I first started out as a holistic therapist I studied
homeopathy and then I added various holistic therapies
including Spinal Touch, Bio-Stress Release, Zero Balancing
and various beauty treatments to my skills.
My primary motivation for setting up my holistic therapy
business was to help people become and remain healthy in
a gentle but effective way, taking into account their mental,
emotional and physical well-being as a whole. Having
seen how much people suffer from health challenges and
how disruptive and ineffective some of the conventional
treatments are, I wanted to provide a highly energising
healing approach to my clients.
MY THERAPEUTIC TREATMENTS - I specialise in Spinal
Touch, a powerful but ‘light touch’ treatment for backache
and musculoskeletal problems. It is a holistic approach to
body-work which realigns posture and the whole organism
to the earth’s gravity. When treating my clients holistically, I
may add one or more of my other therapies to complement
the treatment.
Homeopathic remedies also play a prominent part in my
work. Homeopathy, with more than 2000 remedies of plant,
animal and mineral origin, is a medical tradition in its own
right. Unlike conventional drugs, homeopathic remedies
are free from side effects as they are precisely diluted. They
also they address emotional problems at the same time as
physical complaints.
My clients vary from the very young to the very old. Some
CASE STUDY
come to see me because they know how effective alternative
and complementary therapies are; others come because
somebody told them they felt better from the treatments.
After receiving a Spinal Touch treatment they often say that
they feel much ‘lighter’. The reason is that once they are
properly realigned to gravity all the functions and organs
of the body work more efficiently and effectively. Some
simply say: ‘This is magic, the pain disappeared
almost instantly!’
A WORD OF ADVICE - My
advice to holistic therapists is
to follow your intuition when
deciding to learn any healing
modality. There is of course
a difference between learning
the various therapies and setting
up a holistic therapy practice. A
holistic therapy business requires
advertising which may be either
purchased or free. Social media
can be an important free element
if it is done properly. Word of
mouth is one of the best ways
to make yourself known as an
effective practitioner but it may
take some time to have an effect.
LOOKING TO THE FUTURE - I have trained as an online
marketing coach and a social media consultant in order to
promote the practices of other holistic therapists as well as
my own.
I shall continue my personal development through learning
new modalities and attending courses. Since 1997 I have
been training holistic therapists in ‘light touch ‘therapies
such as Spinal Touch and Bio-Stress Release. Most of my
course graduates have built thriving practices and I hope
to carry on helping people to incorporate Light Touch
Therapies in their work.”
Susanna Terry MARH, MCMA, Dip ST, 01837 840718
Email: susanna.terry1@gmail.com
lightouch.co.uk
facebook.com/SpinalTouchTherapiesCourses
A Light Touch

Founder of Light Up Your Soul Therapies and
Training, Theresa Maddison, talks therapies,
training and teaching.
WHAT IS YOUR BACKGROUND? - I’ve always been in
healthcare; I was a nurse originally, then I retrained in beauty
management and learned Reflexology in the second year
of my HND. I’ve been in the industry for 22 years, 18 as a
teacher, and I now run courses in Essex and the East Midlands.
I went into healing and holistic therapies because I didn’t think
a purely allopathic model of healthcare works. I wanted to help
people to understand their own well being and take control if it,
through learning it or using it to maintain their well being.
WHAT DO YOU SPECIALISE IN? - I specialise in energy
and vibrational treatments like Crystal, Colour therapy,
Reiki and Angel healing, where you work on the subtle
energetic bodies to restore balance and remove blockages. I
particularly like to help those that have had emotional trauma,
because everything begins as an energy imbalance and thus
using frequency catalysts like crystals, and specific healing
techniques can really shift cellular memory. However, I still love
aromatherapy, reflexology and all the other treatments I do.
My other speciality, which I also offer as a training course, is
hot stone reflexology and I have developed my own crystal
reflexology treatment which clients love. I’ll be teaching that
as well very soon.
WHAT ARE YOUR CLIENTS LIKE? - My clients come from
many walks of life; mums, teenagers, mainly women, but men
will try the treatments and if they see the results, they’ll be
loyal. I treat a lot of businesswomen who need some TLC. I’m
hoping to start working with servicemen and those in frontline
services as they often suffer from stress related conditions.
WHAT ADVICE WOULD YOU GIVE TO ASPIRING
HOLISTIC THERAPISTS? - My advice to people wanting to
set up their own holistic therapy business is:
CASE STUDY
Have some savings behind you if possible.
Alternatively, cut down your hours at work to
spend time building up your business or build it
up at weekends.
Research your required baseline qualifications.
Make sure they are from an accredited
government recognised awarding body
like VTCT or BTEC , and make sure the
teacher is just that- a qualified
assessor and teacher who
at least an award in teaching
and lifelong learning.
Research your market!
How much are your
competitors charging?
Where do they advertise? Be
prepared to network and always get
testimonials from clients. Go on
workshops from HMRC if possible
and find a good bookkeeper!
WHAT ARE YOUR FUTURE
PLANS? - I’m still learning
and developing and still
want to learn so many things! I am
working towards having a bigger centre, which offers
nationally accredited qualifications, but not just holistic
and massage based. I think everyone should learn Reiki
for self-development and self-healing and as a therapist
it is essential to protect yourself and keep yourself well. I
want people to be able to learn more about spirituality and
energy, using their intuition and developing their potential
all under one roof. To me it’s obvious; Quantum physics
recognises everything as pure energy; the Chinese and
Indian cultures recognised this centuries ago. Western
medicine has to start embracing the concept that energy
blockage = disease. If energy flows well, you will be too!
Call Theresa on 07889 603500,
visitlightupyoursoultherapiesandtraining.co.uk, Like
facebook.com/lightupyoursoultraining, or follow her on
Twitter at twitter.com/hotstonemason.
Theresa Maddison HND Dip, Cert-Ed, MBABTAC, MIICT,
MAR, ACHO-RP, IQA,EQA.
Light Up Your Soul
BUSINESS Case Study
1
2
3

Case Study BUSINESS
CASE STUDY
attended a workshop about Reflexology Lymph Drainage (RLD)
by Sally Kay which was excellent and something we’re discussing
with the Hospice’s Lymphoedema Service.”
One of Jayne’s specialities, the ‘M’ Technique, was founded in
1998 by Dr Jane Buckle when she was working in critical care,
and is currently offered in 40 hospices across the UK. It is a
registered method of structured touch suitable for those too
fragile to receive massage, and it has a rapid and profound
relaxing effect.
“I trained in the technique in 2011, and was asked to become an
instructor in 2012,” says Jayne. “I now run courses at the Hospice
for multi-disciplinary colleagues, both internal and external,
across the palliative care sector.”
St Oswald’s provides specialist hospice care for adults, young
people and children from across the North East of England. The
hospice treats patients of all ages, with a diverse range of life-
limiting conditions.
“One patient I see on a weekly basis is constantly in and
out of hospital having tests and treatments and
she tells me her complementary therapy
at the Hospice makes her feel
‘like a normal person having
some pampering’,” says Jayne.
Jayne and the team also work
with carers, who can often neglect
themselves while looking after
others. “Carers often don’t have time
to think about themselves, and can feel
stressed, depressed and exhausted.
One carer told me she wished she
could ‘bottle the therapies and carry
them around with her so she could
dip into it when she needed a
boost’. It’s such a privilege to work
somewhere you can really make a
difference to someone’s comfort
and quality of life.”
St Oswald’s and other UK hospices are always looking for
volunteers to join their Complementary Therapy team.
St Oswald’s Hospice: 0191 285 0063
stoswaldsuk.org / jaynewelch@stoswaldsuk.org / Twitter: @
stoswaldsuk / facebook.com/stoswaldshospice
19holistic therapist 2014
A volunteering role at her local hospice
led Jayne Welch to a fulfilling career as a
complementary therapist
Where could volunteering
take you?
J
AYNE Welch’s path to becoming a holistic therapist began
when her children flew the nest and she found herself
wondering what was next: “When my children got older I
decided to go back to college; I chose to study aromatherapy
because I was interested in it but also because a few years
earlier my mum had died and she’d really benefited from
complementary therapy when she was ill. I’d wished I’d been able
to help her myself back then.”
Jayne started out by doing treatments from home, as well as
baby massage and yoga classes at local Sure Start centres. Then
she began volunteering at the St Oswald’s Hospice in Newcastle
Upon Tyne. “Although it was challenging, it was incredibly
fulfilling. When a paid role came up, I was eager to apply!”
Jayne now works as a part-time complementary therapist in the
Complementary Therapy team at St Oswald’s Hospice, providing
a range of treatments for patients.
“The range of therapies includes aromatherapy, hot stone
massage, Reiki, reflexology, Indian head massages, and most
recently we’ve started offering the ‘M’ Technique,” explains
Jayne. “The therapies are not used as an alternative to medical
care, but as a complement, to improve wellbeing, reduce stress
and anxiety, ease muscle tension and chronic pain, and provide a
distraction from pain and worries.”
The team works across both adult and children’s services, working
with each individual’s needs and the multi-disciplinary care team.
Jayne and her colleagues also provide complementary therapy
for patients’ carers, to give them some ‘me’ time and a break
from caring for their loved one. This generous soul also gives staff
appointments for treatments after work, as a staff benefit.
CPD is important to Jayne and it is clear that she loves her job
and learning new things: “I love to learn, and I love training
others, so in the future I would like to do lots more. Recently we

BUSINESS Lj’s Journal
thehappystarfish.wordpress.com
On the
I
loved working as a kinesiologist, guiding others
on their journey to optimum health. I never had
treatments myself but didn’t feel I needed to. I must
be healthy – I’m talking about diet and lifestyle all
day, right? Maybe, but then I had a huge wake up call
and couldn’t take care of my own health needs. I didn’t
know where to turn.
I had a car accident which caused some permanent
damage, along with exacerbating a pre-existing
condition. The transformation from someone who
always took care of the needs of others to
experiencing chronic pain and immobility
was instantaneous. I couldn’t cope
with the dramatic change and,
as a result, became clinically
depressed and insular.
Having a structural problem
I couldn’t fix with my own
therapy was frustrating and
I stopped taking care of
myself. I ate foods I knew
to be inflammatory which
intensified my pain levels,
and didn’t carry out any of the
self-care techniques I taught to
others.
It took the kindness of another
therapist to say “look, let me give
you some treatments and see if I can
help.” Unconvinced but touched by the offer I
committed to a series of treatments and the difference
was phenomenal. I fell in love with therapy again, and
not just my therapy either. Letting someone else take
care of me motivated me to take care of myself too and
with dietary changes, meditation and other self-help
methods, emotionally I recovered enough to begin
to practice again, and the better I felt, the more my
business flourished.
Since then I make sure I regularly receive treatments as well
as give them. It can be easy as therapists to put the needs
of others first. We do what we do because we love to help;
to witness the change in clients throughout their time with
us is a real privilege. It is easy to ignore the signs that we
need to rest and take care of ourselves but we are not in the
right place to help others if we are not functioning in peak
condition - physically, emotionally and mentally.
If you find your own needs
are last on the list (if they are
on the list at all!) try the four
points below:
They’re not always easy to spot but there are some steps
you can take to prevent problem behaviour.
NURTURE YOURSELF ON A DAILY BASIS
- Exercise, meditate, read a book. Find something
that recharges your batteries. You can’t give if you
are emotionally drained.
SET BOUNDARIES - How often have you
scheduled a day off and someone will ask for a
treatment? Even if it’s a family or friend learn to say
no. You are deserving of your time.
FOLLOW YOUR OWN ADVICE - Do you tell
clients to take supplements, meditate, eat well,
stretch? Do you do the things yourself that you
recommend? If not, why not? If time is an issue see
point 2!
WHEN WAS THE LAST TIME YOU GAVE A
TREATMENT? When was the last time you
received a treatment? We have a natural tendency
to put others before ourselves but receiving
replenishes us spiritually as well as physically and
we can give more without becoming depleted.
As therapists it’s not easy to make the transition to being a client.
There can be a feeling of failure at being a client, a sense of
disappointment dawning - ‘is my therapy not enough?’ Louise
Jensen explores how to learn to receive as well as give..
receiving end...
It can be easy
as therapists to
put the needs
of others first

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Foot Reader Jane Sheehan helps you to answer the
question that many self-employed people ask over the
Christmas holidays: to work or not to work?
T
hat is the question. Christmas and
New Year are both busy seasons
and quiet seasons depending
on your business type. Some
people see the bookings start to dwindle as
their clients redirect their attention to office
parties, Christmas shopping and seasonal
preparations.
So there’s the thing. Do you see the
seasonal dip and decide that you too will
close your business so that you can enjoy the
jollities? Or do you examine your potential
clients’ changing needs and amend your
marketing and product offering accordingly?
And it’s not just Christmas either. The same
question applies to Mother’s Day, Father’s Day,
Valentine’s Day, Easter, Summer Holidays,
Bank Holidays – the list goes on.
Workingthe holiday
season
BUSINESS Working On Bank Holidays

Grab a pen and write
down what you could
offer to suit each of these
periods. For example:
gift vouchers tailored to the season
block bookings with a discount
treatments tailored to the season such as
tanning products for summer; Mother and
daughter packages for Mother’s day;
eyebrow and ear trims for Father’s Day
De-stressing treatments for the post party
season or pre-party pamper sessions
Also think about the common ailments for
the seasons such as hay fever, colds/flu,
chilblains, stress, hangovers, dieting –
have you a course of treatment or remedy
that would appeal?
It’s not just about giving away a discount either.
If you would like a client to try something new,
why not offer a fifteen minute taster of another
treatment over and above the treatment they
have purchased. In this way they can sample
something new and may just be converted to
give you an additional income stream.
The longer you think, the more creative your
ideas. Look at what other practitioners are
offering. Should you be offering the same?
Could you improve upon their offer? My
hairdresser changes her drinks menu at
Christmas from the usual tea/coffee offering to
include alcohol-free mulled wine and hot lemon
and honey.
Grab your diary and work out when and how
to introduce these offers to your clients. Note
some magazines have deadlines three months in
advance of publication so it’s not too early to start
planning your Christmas marketing in August!
Are you finding it hard to get yourself into the
right mood to let your creative juices flow?
The Beach Boys were reported to have a tray
of sand under their desk when writing their
hits, so they could remove their shoes, plunge
their feet into the sand and get in the mood!
I’m not suggesting you have a tray of snow
under your desk, but you could try playing
Christmas hits, and lighting a cinnamon
candle to get you in the mood.
Could you cross-fertilize your ideas with those
from other industries? There
used to be a hamper scheme
where you could put aside
money each month to eventually
receive a Christmas Hamper
with all the goodies you would
need for the perfect Christmas
meals. Could you do something
similar but with your treatments
or remedies?
For example, my brother
runs a fish and chip shop. He
occasionally puts a coupon in the
local paper offering a free cup of tea
with any fish supper on production
of the voucher. He finds people
forget to bring the voucher but visit his shop
as a result of seeing it. It builds awareness
and traffic to his place. Once they find him,
his intention is to retain them as regular
customers. Could you do the same sort of
thing?
One of the advantages of running promotions
over a bank holiday is that the majority of
people are off work and thus it gives you
a much bigger target audience to attract to
your business. Running a taster day or an
open day on a Bank Holiday may be just the
push your potential client needs to become a
lifelong user of your services.
BUT REMEMBER - no matter how passionate
you are about your business, the flip side of
that passion is tiredness. You can’t maintain
that passion when you are tired. Yet after a
brief rest, the tiredness goes and you are back,
full-steam ahead, driven by your passion. Ask
yourself; would your business benefit more
by you embracing the holiday season to have
a holiday of your own, or would it benefit
from you embracing the benefits of the above
mentioned holiday promotions?
Only you know the answer to this. Choose
with care, and whatever you decide, may you
have a jolly season ahead of you!
Holistic Therapists can find more advice like
this in Jane Sheehan’s third book
- Sole Trader: The Holistic Therapy Business
Handbook, in which she has incorporated
everything she wishes she had known when
she first set out on her own ‘Sole Trader’
journey. It is designed to act as ‘a mentor in
your pocket’ and give therapists a head start
when setting up their
own business and is
the only handbook
of its type that is
specifically aimed at
the holistic therapist.
footreading.com
Working On Bank Holidays BUSINESS
Get creative!
Inspired ideas
Target a seasonally
a changing audience

BUSINESS Build Your Business
Your “elevator pitch”
should be:
I
F you are just starting out in your therapy
practice it can seem insurmountable to
even get to the point where you have
2 clients coming to you a week. Yet
the good news is that if you have achieved
this you have already done the hardest part!
Believe me, those two clients will grow to 20
before you know it.
Here are my 12 top tips for transforming your
practice from 2 to 20 clients a week. Although
any of these actions will bring you more clients by
themselves, remember that the more marketing irons
you put in the fire, the more results you will get.
Step 1 - WORK ON YOUR “ELEVATOR
PITCH”: Your elevator pitch is the “script”
for how you will talk about your skills when
someone asks the simple question;
“So what do you do?”
Every social or work occasion is an
opportunity to gain more clients. Let’s face
it, most people out there are in some kind
of physical or emotional pain and in need of
your services.
- Short - no more than 60 seconds.
(hence the name - you should be
able to deliver your speech before the
metaphorical elevator lands on the
designated floor).
- Designed to let your listener know what
“you can do for them”.
- Natural – keep practising until it is!
- Delivered with a call to action:
Offer to book your listener in there and
then if they are in need of your services;
or offer to call the next day to book them
in; or give them a leaflet and ask them
to let people know about you as you are
building your practice.
Make sure you talk passionately about what you
do with everyone you come into contact with.
Always tailor your conversation to your client’s
needs - think of the question “What do you do?”
as really asking “What can you do for me?”
Step 2 - REBOOK YOUR 2 CLIENTS:
Yes I know – it’s simple but often forgotten.
Building a thriving practice is totally attainable with the
right attitude and tools. Rachel Fairweather shows you
how to use 12 easy steps to create the practice you want.
to transforming your
practice from 2 to 20
clients a week
12Easy
Steps

Build Your Business BUSINESS
No one needs a one- off treatment. Work
on the Jing “fix in six” model of booking in
clients who are in pain once a week for up
to six weeks. As their pain decreases you
can increase the time between treatments
eventually moving your client on to a once-a-
month maintenance schedule.
Step 3 - WORK YOUR 2 CLIENTS:
The 2 clients you have a week are presumably
very happy with your services. In turn,
those clients have their own networks of
friends, relative and work colleagues who
would benefit from your treatments. So as
your personal trainer might say - “work it
baby”- in other words maximise those 2 client
relationships as much as you can.
Sometimes this can be as simple as giving
your existing clients some cards or leaflets and
asking them to let their networks know about
you. You could also incentivise referrals by
asking them the names of 6 friends they think
would benefit from a half price massage. You
could also ask for testimonials for your website.
Step 4 - WAGGLE YOUR NETWORKS:
I once asked a friend how I could find
someone with particular expertise and she
replied “waggle your networks”. This is a great
term for the concept of starting with those
people you are already linked into. Every
friend, relative or colleague should know you
are in the business of looking for clients. What
communities are you a part of? Do you have a
full time job? Start with your work colleagues.
Parent? Tell the other parents at the school
gates. Social media is also a great way of
spreading the word via existing links.
Step 5 - NETWORK WITH THE
“GATEKEEPERS”: A gatekeeper is the
term I use to describe a key person who has
access to lots of people who might need your
services. Examples might be the local yoga
teacher, organiser of the running club or your
hairdresser. The best way of networking with
the gatekeeper is to give them a great massage
for free. Let them know what you can do (by
your “elevator pitch”) and how you can help all
the people they talk to.
Step 6 - DO A FREE DAY’S MASSAGE
AT A LOCAL BUSINESS: Call a large local
business and offer their employees a day of
your time for free. Offer 10 minute massage
appointments over clothes on a table or on-site
chair. Take your diary and make sure you get
people’s email addresses and phone numbers.
Follow up the day with calls or emails and
book people in for longer treatments.
Step 7 - DO A DEAL: Good deals
are wonderful for attracting people to your
business. This could be a half price or very
cheap massage. Make sure your deals
are time limited, one-off only and have a
deadline. So for example you could offer a
£10 massage treatment to get people through
the door. In your advertising make it clear that
this offer is for the first treatment only and
only available until the end of the month. Use
that £10 treatment to give your client a great
massage and re-book them (at full price!).
Step 8 - GET ON TWITTER: Follow
some local businesses or yoga class or Pilates
teachers. Strike up a conversation with them
via Twitter. Retweet them and they will retweet
you. Suggest writing a guest blog for their
website or a local site - ideally one with a
big following of people who might need your
services.
Step 9 - WORK ON YOUR SEO: Make
sure you are working on your SEO rankings
by ensuring your website content is optimized
with key words and articles relevant to your
potential clients.
Step 10 - WRITE AN ARTICLE
FOR THE LOCAL NEWSPAPER OR
COMMUNITY MAGAZINE: This can be just
as effective or more than the guest blog!
Step 11 - GO TO WHERE THE
AUDIENCE IS: Are there existing email or
advertising networks you can plug into? I
started my practice when I was a social worker
by advertising on the in-house intranet which
reached thousands of council workers.
Step 12 - DO AT LEAST ONE THING
IN THIS ARTICLE: Overwhelm is often the
problem when starting your own business –
there are so many things to do, but where do
you start? Pick the easiest thing on this list.
And just do it! n
ABOUT RACHEL
FAIRWEATHER AND
THE JING INSTITUTE OF
ADVANCED MASSAGE
Rachel Fairweather is co-founder and
director of The Jing Institute of Advanced
Massage Training - an organisation
dedicated to excellence in all aspects of
postgraduate massage training. Check
out their great new online courses and
DVD in advanced clinical massage
techniques. jingmassage.com / info@
jingmassage.com / 01273 628942.
i

“My business is called SIRPA (Stress Illness
Recovery Practitioners Association) and I am
based in West Yorkshire. I run monthly clinics
which help aid recovery from chronic pain and
other persistent or recurring conditions. I run
my clinics in central London, plus work with
patients worldwide via Skype. I also run courses
for health professionals interested in integrating
our approach into their own work in Yorkshire,
London and Birmingham.
I
am a physiotherapist by trade, then I began to train in
alternative therapies, including reflexology, ‘adapted
reflextherapy in spinal pain’, acupuncture and NST. This
opened me up to the idea that the area pain was felt was not
necessarily the origin of the pain and to explore what else
might be going on.
I left the NHS in 2005 due to the excellent results I was
seeing using my skills for musculoskeletal pain. I then found
that the more time (and privacy) I was able to provide for
my patients, the better the therapeutic alliance and my
outcomes improved. Since recognising that the majority
of chronic pain is stress-induced and not due to a physical
problem (as numerous studies conclude) I now no longer use
hands-on therapies, but enable people to recover from their
pain and regain their lives by helping them identify the links
and triggers of their pain and use simple, self-empowering,
strategies to deal with them.
In 2007 I came across the concept on which my whole
approach is now based, which was pioneered by John E Sarno
MD, Professor of Rehabilitation at the New York University
School of Medicine. As there were no specialists in this field
in the UK or Europe, I visited Dr Sarno and set up my own
programme here in the UK while developing strong peer
support with a number of US specialists.
CASE STUDY
SIRPA was set up in 2010 to enable me to more effectively
raise the profile of this work to people who could benefit from
it, by training other health professionals (in both physical and
mental health) in the first ever course worldwide in this field.
My clients are mostly men and women aged between 20 and
55 years old, simply because they are more likely to be
able to be computer literate and use our online
programme and Skype.
My work is very rewarding
clinically, but my advice to
anyone wishing to set up
their own therapy business is
that it is important to recognise
that learning about marketing
and running a business is very
important in being able to make a
success of it financially.
WHAT’S NEXT? - I have recently
published the first UK-written
book in our field, ‘Chronic Pain:
your key to recovery’, which
provides a self-empowering
approach enabling many
people to recover independently. On
26th April 2015 we will be having our first UK/European
conference at the Royal Society of Medicine and we have a
number of the recognised specialists attending from the US
to speak.
I continue to develop SIRPA which will soon include a bursary
for people unable to afford private treatment. I am also
keen to continue my own personal development clinically
by integrating new self-empowering strategies to further
improve my patients’ outcomes.
sirpauk.com / georgie@sirpauk.com / 01484 452500 /
facebook.com/sirpauk / twitter.com/sirpauk
Georgie Oldfield, SIRPA
BUSINESS Case Study

Case Study BUSINESS
Case Study BUSINESS
CASE STUDY
players. Anyone who suffers from acute or chronic neck, shoulder
and back pain comes to me as ‘LT Therapy’ delivers rapid results
after one treatment.
I’d advise anyone wanting to set up their own holistic therapy
business to go for it! Do your research and costings, as these
are the keys to successin any business. Understand your target
market and ensure you have lots of passion, drive and enthusiasm
when developing your USP (unique selling point). People are
becoming increasingly aware of the importance of looking after
their wellbeing, so holistic therapies will always be in demand.
WHAT DOES THE FUTURE HOLD? - I am currently writing my
second book, a follow up to my first ‘The Muscle Whisperer-The
Keys To Unlocking Your Back Pain’ available on Amazon and
Kindle. It looks in depth at how we are sabotaging our physical
bodies through our imprisoned minds. It also covers how we
can look younger when we change our mental state and release
our physical pain. I’m also launching my new CPD ‘LT Therapy’
training course in mid-September 2014 so that ‘LT Therapy’ can
be accessed by anyone in the UK as well as overseas.
I also intend to work closely with charities
such as ‘Rethink Mental Illness’ and
‘Mind’. Through my work, I see
hundreds of clients suffering
from stress created by the
demanding pressures of daily life.
I am currently taking appointment
bookings four weeks in advance for
both my London and Bradford clinics.
If not treated, stress will develop into
mental health conditions such as
anxiety disorders and depression.
In the UK, there is a stigma and
discrimination around mental
illness, which the ‘Time to
Change’ campaign wants to stop.
If I can help change this negative
attitude to a more positive
approach, then I feel my work
has made a difference on a
significant scale.
themusclewhisperer.co.uk / 07957 113425 /
sophiathemw@gmail.com
Sophia Kupse has two clinics, one in
Bradford, West Yorkshire and the other in
Harley Street, London, where she practises
the treatment she founded, LT Therapy.
The Muscle Whisperer,
Sophia Kupse
“
I had a severe car accident in 1987, and was told I may
never walk again. Being told this while recovering drove
me to research alternative methods that worked with
healing the mind and body. Once I had successfully discovered
how powerful the mind was in aiding recovery, I wanted to help
others find a natural solution to resolving their pain and so my
journey in holistic medicine began.
I am now a qualified holistic practitioner and I’ve been working
with Eastern and Western therapies for over 20 years. I have
specialised in several disciplines of massage including Sports,
Indian head, Myofascial Release, Aromatherapy, Deep Tissue,
and Acupressure.
WHAT IS LT THERAPY? - ‘Langellotti Tri-Therapy’ or ‘LT Therapy’
is a three-way treatment using an advanced massage technique,
volcanic heat and ice marble that releases emotional and physical
stress and trauma held in the neck, shoulder and back muscles.
The stones are formed from a South American Volcano and
tumbled a thousand times to reach their smooth state. Only
volcanic stone can be used as it retains the 62 degrees heat
required throughout the treatment, a key part in restoring
flexibility to the muscles. Whilst manipulating the muscle, I use
the heat to detox and release negative emotions held within.
The client instantly feels the pain diminishing. The gentle yet
powerful action of this natural element removes toxins and lactic
acid quickly, which can be harmful to the muscles. The ice marble
from Carrara in Tuscany is a natural anti-inflammatory, which
allows the muscle to recover rapidly, restoring flexibility, mobility
and texture.
I treat a variety of people, from Hollywood ‘royalty’ such as Liv
Tyler, to housewives, bankers, teachers, cabin crew, and sports

Jordan’s Promo Tips BUSINESS
promotions
SPELLBOUND: Offer holistic flower
spells to your clients, send them via
email or perhaps give copies with
some flower essence as a gift for clients booking
a series of treatments. There are some great
books that share the holistic healing benefits
of flowers and flower essences, including Tess
Whitehurst’s The Magic of Flowers.
TRICK OR TREAT: Use a hollowed-
out pumpkin, or a bowl, preferably
black so it gives the appearance of
a cauldron, and fill it with lots of folded up
notes with tricks or treats written on them.
Let all customers pick a ‘Trick or Treat’. Add
some tricks, for example, ‘Boo! No treat this
time’, but add more treats, as an incentive,
for example, ‘Treat a friend to a free mini
treatment when you book one at full price in
October and November’.
IT’S A SCREAM: Have a laugh and
ask your clients to write their best
Halloween joke, with their contact
details written on the back. Pop all of the
jokes in a free prize draw and offer the prize of
a mini treatment.
BOO! DISPLAYS: Many treatment
rooms will have a plastic skeleton
hanging around, so give it pride of
place in your window or entrance. You could
place a poster or sign in its hands offering 20%
off all treatments booked in October. You could
also carve out your logo or business name in a
pumpkin and instead of adding
a candle, fill it with business
cards or discount vouchers.
As always put an expiry
date on any promotions!
You could even have a
person dress up and stand
still in your window, and
move quickly or ‘boo!’ members of the public.
Most people are good sports and intrigued, as
long as you are not terrifying passers-by and it
is done with light-hearted intention! Of course if
they get a discounted voucher too.
FORGET YOUR FEARS: This is
a great time to offer discounts on
therapies and treatments that aim to
eradicate people’s fears and phobias, so if you
work in The Mind Detox Method, or hypnosis,
Reiki, NLP, or other such modalities, then it
will raise more awareness for your
services.
BEWITCHED: Contact
a reputable tarot reader
to offer free
five-minute readings
to clients – they are likely to do
this for a small fee, or as a promotion
for their own business. You could give
them a free treatment as a thank you.
RECIPES: Email your clients
with Halloween offers and
include seasonal recipes,
such as warm apple cider, or pumpkin
pie, perhaps a creamy pumpkin soup,
or garlic pasta or bread.
CANDY BAGS: You
could have some paper
candy bags printed with
your logo for clients to give to their
children, or maybe organic cotton
tote bags are within your budget
– your client is certain to re-use it,
which means free advertising for
your business.
SPOOKY PARTNERS: Team
up with a costume shop, hair
salon or restaurant to offer mutual promotional
freebies or prizes. This is a great way to help
local businesses help you.
HALLOWEEN PACKAGES:
Promote your offers in
advance so you get bookings
from regular clients, as well as attracting new
customers. It is very important to have catchy
promotional names – here are some examples
to start your creative juices flowing: ‘Dracula’s
Bride’; ‘Twilight Treatments for Two’; ‘A massage
from the other side’; ‘Boo-tastic Offer’.
Happy Halloween!
Halloween is such a fun date in the calendar and most people are up for the
spooky festivities, so it is a great opportunity to inject some life into your business
with our top ten promotional tips!
Spook-tacular
1
5
6
7
8
9
10
2
3
4

I
F you want to get your holistic health
business in the press then it’s essential
that you craft a great press release. Start
with a great headline. Journalists and
news rooms are busy so you need a headline
that will attract immediate attention and
encourage them to read on.
Use an active voice throughout your press
release and write in the third person. Cover the
five W’s in your first paragraph:
Go on to give additional details. Try to include
quotes from relevant parties; this could be you,
a customer or anyone else involved with the
story. Depending on the topic it may also be
useful to include some facts and figures as this
will give additional credibility to your story, but
do make it clear whether this is from your own
personal research or a published study.
Include some emotion and human interest
in your story. We all love to hear about
other people so this will help to engage the
journalists. As holistic therapists you must have
many stories and testimonials to share of clients
who love the service you provide and how you
make them feel.
Where relevant refer to the benefits of the
products or service as this will help journalists
to see why readers would be interested in the
story. Remember though that it must not sound
like an advertisement - there must be a story
element to your press release.
You must give a professional impression so
ensure all spelling and grammar is correct. Do a
spelling and grammar check on your document.
It might also help to read what you’ve written out
loud or to get a friend or colleague to proofread it.
Ideally a press release should be no more
than one side of A4, with an additional
notes page. This ‘Notes for Editors’ page can
include contact information and links to your
website and social media pages. Set out some
background information here too. This might be
holistic therapist 201430
BUSINESS Create Great PR
Make it personal
Cross the Ts and dot the Is
PR whizz Susan Brookes-Morris of Positive
Publicity shares her tips for crafting the
ideal press release that will get you and
your business noticed.
to
a perfect
write
HOW
press release
WHO?
What?
Why?WHEN?
Where?

further information about you or your
company and its philosophy, number
of employees, why you decided
to set up the business and other
supplementary details.
The whole object is to make things
as simple as possible to keep the
journalist on your side. Most will lose
interest if there is too much research
and investigation to do as they are
usually on tight deadlines.
Always include some good
quality images that could be used to
illustrate the piece. The newspaper
or magazine may decide to take
their own but it’s very helpful and
always appreciated if you offer one
or two images so that if they choose
they can just use your press release
and photos straight away. Some
of my press releases have been
used word for word in newspapers
and published with one of the
photographs I sent within days.
Even a brilliantly written press
release is unlikely to attract attention
if it is not sent to the correct place.
Consider the publications that your
target audience is likely to read. Look
through copies of these and observe
the type of stories they feature and
the language used. Make your press
release conform to this style. Notice
which journalists are named at the
top of articles which are similar to
your topic. Approach those contacts.
Make sure that you’re sending your
press release to the right person;
there is little point sending a business
story to a journalist who specialises
in entertainment or politics.
It is usually relatively easy to find
contact details on the internet but if
you struggle with this, just telephone
the publication to ask for them. It
is a good idea to build up your own
media address book of contacts
relevant to your industry although
you should always check that these
are current.
The right approach
Some journalists prefer approaches
by telephone while others like to
receive things by email. It is just a
case of trying or asking to discover
which they prefer. Once you receive
contact from a journalist try to
nurture the relationship. Ask them
if there’s any other assistance you
can provide and offer to supply other
pieces. Always respond to their
enquiries promptly and hopefully
you will soon become a credible and
reliable source and find that they are
contacting you to ask for content.
Cover the 5 W’s
Add genuine human interest
Spell check every time
Include relevant and high quality
images
Send it to the right person at the
right publication
Susan Brookes-Morris is the owner
of Positive Publicity, a PR company
that is passionate about raising the
profile of those who make a positive
difference to our lives. Susan regularly
secures radio interviews and coverage
for her clients in international,
regional and local magazines and
newspapers. She also organises
launch and promotional events and
sources speaking engagements.
Susan offers a range of packages
and can also tailor her services to
suit individual requirements. Visit
positivepublicity.biz.
Create Great PR BUSINESS
Keep it simple
Right place, right time
The right approach
Bio:
Top tips for press
release success
5

vegetables, which help to reduce the impact of the pro-inflammatory foods,
inflammation is likely to occur.
Nightshade vegetables such as potatoes, tomatoes, peppers and
aubergines: Nightshade vegetables contain alkaloids which can
contribute to joint pain by causing excess loss of calcium from
bone and excessive depositing of calcium in the soft tissue.
Food intolerances and leaky gut syndrome link: leaky gut syndrome is
increased permeability of this lining, and it alters the molecules which
prime your immune system for action by allowing molecules that don’t
ordinarily pass through the gut lining to get access to your immune system,
causing inflammation. Two-thirds of your immune system lies within in the
wall of the small intestine. The gut lining gets damaged by eating allergenic
foods such as gluten, wheat and dairy, if you have intolerances to those
foods, as they are not digested fully.
Balancing your blood sugar, following the anti-inflammatory diet
and addressing food intolerances and leaky gut issue is the ideal first
approach to back pain.
CARINA PETTER – OSTEOPATHY
Osteopathy is a system of diagnosis and
treatment based on the good functioning of
the musculoskeletal system. As osteopaths,
we are concerned with any condition where
there is dysfunction leading to restriction
of movement and balance, although we are
probably best known for treating back pain. This
covers a wide range of examples, from the chronic
pain of degeneration and arthritis, through the acute sudden onsets with
trauma and sports injuries, to the growing pains of a developing child.
Osteopathy works to integrate the musculoskeletal system with all the body
systems as alteration in the function here can lead to changes in the function
of the whole body. As we age we lose the ability to adapt and
compensate for these restrictions resulting from earlier injuries
and traumas. Consequently, apparently quite minor strains
can have lasting effects such as changes in posture and how
we move and sit.
Changes can then become habit and so lead on to
structural alterations which give us our idiosyncratic posture
and gait. Osteopaths will not only treat the symptoms
of the pain but will look for the underlying causes
and attempt to restore function here to help
prevent recurrence of the pain.
Research at the British School of
Osteopathy has shown that spinal
inflexibility can cause lower back
pain which may explain why
manual therapy can ease pain by
improving mobility and muscle
function. Manual therapy,
including osteopathy, has been
recognised by NICE for the treatment
of lower back pain. haleclinic.com
020 7631 0156
KAORI MURPHY - NUTRITION
Back pain can have many underlying causes
such as structural issues (problems in the
discs, misalignment of the spine, muscular
tensions, and so on); nutritional imbalances
(pro-inflammatory diet and lifestyle), and
emotional connections (we store
trauma in the cells of the body
– the cellular memory theory).
When dealing with back pain nutritionally,
addressing the factors that contribute to inflammation
in the body is vital. For example, all of the following
are inflammatory factors:
Blood sugar imbalance: As blood sugar
levels rise, the pancreas produces
insulin, a hormone that prompts cells
to absorb blood sugar for energy or storage.
Insulin increases inflammation in the body.
Pro-inflammatory foods: In
addition to foods that causes the
blood sugar spike, there are
pro-inflammatory food items such as red
meat, dairy products and hydrogenated
fats and trans fats. If you are also lacking
in anti-inflammatory foods in your diet such
as oily fish and omega 3 rich nuts and seeds
and antioxidant rich foods, for example, fresh fruits and
Ask the ExpertsHolistic Health
YOU YOUR HEALTH Ask the Experts
1
2
4
The Hale Clinic’s experts advise us on
how to treat back pain holistically, using
nutrition and osteopathy.

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Your body is constantly adapting to stay alive. How does the mind-
body connection work to ensure your survival?
WHY YOUR BODY IS NOT
against you!
Ask Sandy YOU YOUR HEALTH
W
HAT your mind believes,
perceives and experiences
has the potential to be
sent to your entire body
and cause physical responses. Due to the
scientifically proven mind-body connection,
symptoms most people consider to be
physical problems can in fact be your
body’s best attempt at staying alive.
Survival is the primary goal of the human
body. I don’t believe it is designed to just break,
malfunction or get “sick” without good reason.
Instead it is constantly doing everything in its
power to adapt to, and survive, the inner and
outer conditions it is experiencing during daily
life. This happens because your body follows the
orders given to it by your mind. More specifically,
the individual cells that make up your body are so
intelligent they are constantly adjusting themselves
to the environment in which they think they exist.
It works like this: your mind interprets
whatever is happening in the external
environment and then your brain
releases chemical
messengers of
your thoughts
(neuropeptides)
into the blood,
which tell the cells
what adjustments
they need to make
in order to best
survive the perceived environment.
So, in the same way you would adapt
to a change in the weather when it
rains by putting a rain jacket on, your
individual cells adapt to their chemical climate and
the different chemical messengers they are flooded
with on a daily basis.
Your mind–body is communicating this way now.
The millions of cells that make up your body are
listening to your mind and responding accordingly.
This means that if you are, for example, being
loving, your heart is quite literally experiencing
love. If you feel unsupported, your knees can feel it
physically. Or if you’re feeling fear, your entire body
is on physical red alert, with the fight-or-flight-freeze
response engaged. Physical symptoms are often
highly symbolic of the issues at the mind level: the
body does a brilliant job of speaking the mind.
Consider how your body may be speaking your
mind through the creation of your current physical
condition(s). Just for now, let go of any medical
labels you may have been given, and instead,
explore the physical condition from a fresh
perspective. Very useful questions to consider are:
What is happening within my
body, i.e. what is my body
actually doing?
How might the physical conditions
be an attempt to adapt and/or
survive my past or current life
circumstances?
If the physical condition was trying
to send a symbolic message to
me, what might it be saying?
If the physical condition was a
negative emotion, what emotion
would it be?
How might my body be mirroring
my life?
This is an awareness-raising exercise; giving you
the opportunity to explore whether there may be
any mind-based causes to your physical condition.
If you think you’ve found a possible mental or
emotional cause, then there are many techniques
available that can help including the Mind Detox
Method, Emotional Freedom Technique (EFT) and
Matrix Reimprinting.
It makes sense to take a holistic mind and body
approach to healing. In my experience of using
the Mind Detox Method with hundreds of people
internationally, when you get peace with the past
and reduce chronic stress, your body is given
permission to adapt again – allowing you to move
on, free from the physical condition, for good.
If you would like to explore Mind Detox further
to heal the hidden mind-based
causes visit minddetox.com/
levelone for Sandy’s 7-part
online course on the subject.
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Adapting to the
chemical climate
Is your body speaking
your mind?

YOU YOUR HEALTH Dr Hopwood’s Soapbox
Dr Stephen Hopwood
recently met three
inspiring cancer doctors
who are all taking an
integrated approach to
breast cancer care.
An oasis of
cancerpatients
HOPEfor
I
would like to introduce you to the
work of three doctors I had the
privilege of filming and interviewing
recently at the ‘Yes to Life’ Seminar
in London. This ground-breaking event
explored the unsung options open for
people who are battling breast cancer. The
seminar looked at taking an integrative
approach to breast cancer care and using
complementary therapies for supporting
health through breast cancer, alongside
using standard treatments.
The keynote speaker was Dr Francisco Contreras
of the Mexican Cancer Hospital, who spoke about
integrative approaches to breast cancer practised at
the Oasis of Hope Hospital. Dr Contreras is Consultant
Oncologist and a Medical Director of the Oasis, a
60 bed facility in Mexico, where he treats people
holistically, combining standard treatments such as
surgery and chemotherapy with nutritional and other
‘natural’ methods. This ‘integrative’ approach places
great emphasis on supporting the body and restoring
full immune function.
He spoke of the principles and practises of his work
and detailed the use some very interesting intravenous
Holistic cancer care

Dr Hopwood’s Soapbox YOU YOUR HEALTH
(IV) infusions on his cancer patients with
evidently some heavy duty research to
back it all up. He spoke of regularly using
an IV Vitamin C and IV B17 (latrile) on his
patients, in combination with ozone O3,
apparently in an effort to introduce peroxide
and cyanide into the tumour cells to kill
them. He claims to have good results.
When I spoke to him after his presentation he
said: “For Vitamin C to work as chemotherapy
we need to use between 30-50 g IV. We
precondition the patients by giving them ozone,
which has been proven to increase the amount
of oxygen within tumour tissue. In order to
produce oxidation you need oxygen so it’s the
combination of these two agents which finally
produces hydrogen peroxide within the tumour
cell, which is the actual killing agent. This work
has been published in the National Institute
for Cancer and the National Cancer Institute in
USA and these published findings are the basis
on which we have developed our protocols.”
He seemed convinced that there was a very real
possibility of effectively using certain vitamins
and natural compounds as a way of delivering
non-toxic chemotherapy that could actually be
immune strengthening rather than decimating.
He also discussed his use of IV B17 which
is found in high concentrations in apricot
kernels. “Latrile B17 is a mild natural anti-
tumour agent that works by delivering minute
amounts of cyanide,” explained Dr Contreras.
“The cyanide in the normal cell is converted
into cyano-cabalamine which is B12. Cyanide
is important and without cyanide we would
all die. The malignant cell does not have the
enzymatic environment to convert it so the
cyanide then kills the tumour cells.”
Dr Contreras went on to outline his
understanding of the mechanisms involved
and they were clearly a much more complex
process of integrated applied physiology
than his charismatic southern drawl initially
portrayed. His specialist cancer hospital
seemed to address a whole spectrum
of human needs including diet,
exercise and counselling, as well
as using a lot of supplements
and a whole host of natural
substances that were
designed to either diminish
inflammation or strengthen
immunity in some way.
Joining Dr Contreras was
Dr Siegfried Trefzer from
High Tree Medical Clinic in
East Sussex and Dr Stefan
Geider from Camphill Medical
Practice NHS, Aberdeen. Both of
these gentlemen gave equally powerful
presentations as Dr Contreras.
Dr Siegfried Trefzer is an expert on the thyroid
from the perspective held by my favourite
website - nahypothyroidism.org - and uses
both hyperthermia as a means of stimulating
immune response and natural thyroid hormone
for immune optimisation. I will expand on the
content of Dr Siegfried’s approach in the next
issue as I believe his view holds a vital key to
revealing the full picture of this jigsaw, which is
not yet finished.
Dr Stefan Geider has been doing work
using IV mistletoe or iscador and again
apparently found a natural form of non-
toxic chemotherapy that was potentially
actually positive for the immune system.
It not only seemed to improve longevity in
patients but significantly improved their
quality of life as well.
This, again a bit like the hyperthermia
and thyroid optimisation, seemed to have
something to do with spiking rises in the body
temperature as a mechanism of immune
response which is thought to be toxic for
cancer cells. Dr Stefan is working with
Aberdeen University and there are now a
total of 10 active studies into mistletoe use in
cancer across the world.
I will reveal the detail of these pieces of the
jigsaw in the next issue.
All of this reminded me of listening
to Professor Robert Thomas, current
Oncologist at Addenbrooks and
Cambridge University, at a conference
in November 2013. He stated that:
“We should stop doing any further
research into finding toxic chemicals
to kill cancer cells and that we should
dedicate instead all of our efforts to
work out how the immune system deals
with the cancer cells in our body in all
of us every day.”
I do find it heartening as we begin to
hear more and more of an increasingly
familiar and similar underlying story; a
perspective and approach that is finding
its manifestation across the globe.
Clearly something is awakening within
like-minded people and taking form to
good effect.
If you would like to see the HD
video presentations and watch
the interviews (and check the
lip sync) then visit our youtube channel,
PSTVtv, to watch them all.
paradigmshift.tv
Non-toxic chemotherapy?
the immune systemUnderstanding
An alternative awakening
i

Yoga
authentic
and the
selfUnleash and honour your true self with Rosanna
Kalliabetsos guide to using yoga to live an authentic life
YOU YOUR HEALTH Yoga with Rozy
I
remember thinking before I
started my yoga journey; “What
exactly is yoga anyway?” It
seemed both mysterious and
intriguing, but my earlier experiences
of yoga classes failed to reveal to
me the true depths of yoga - it just
seemed like intense stretching with a
bit of chanting thrown in! I wanted
to know more, to understand more
and I wanted something in my life
that kept me on track with living
consciously and in a way that was
beneficial to my overall wellbeing.
In many ways this links to the search for
authenticity – what is that exactly? It’s quite
a scary concept for many of us. What does it
really mean to unleash your authentic self?
It means to live in alignment with what
feels right to you; the beliefs you wish to
uphold about the world, both inside and
outside of you. A wise friend once asked me -
what comes first - beliefs or emotions?
Continuing research in quantum physics
supports what yoga has known all along;
what we believe about the world shapes our
experience of it. Quite literally, our brains
are programmed to see the world as either
threatening or non-threatening, and depending
what we believe, we shall see the evidence.
Why are happy people healthier people?
Because they generally believe that the world
is a safe place, that their needs will be met and
that if they are ever in danger their autonomic
responses will keep them safe. The internal
workings of their body operate differently to
unhappy people - less stress means more blood
goes to the vital organs to improve digestion and
repair cells. The homeostasis of the nervous
system and body mind connections is triggered
less often than in unhappy/anxious people.
Where do beliefs
come from?
Our beliefs come from our first experiences
of emotion – in the womb. We gather our
first emotions from our mothers through the
hormonal exchange we have when in utero.
We learn from our mothers how to feel about
the world we are going to be born into, and
this includes the members of our family, her
friendships, work life, everything that is an
influence in her environment. We spend nine
months being programmed by her view of the
world and we are programmed to survive the
world that she experiences. Very clever really!
Most of what we believe about the world AND
about ourselves we have not consciously chosen
- we took in all the subliminal information
that was given to us about the world without
questioning it up until the age of around seven
years of age. As we hit puberty and teenhood
these alter and we start to question what we
have been taught to believe.
The hardwiring of our formative years set the
baseline of our internal world, including our
breathing rate, heart rate, how we respond to
stress, new situations, whether we like surprises
or not, whether we feel safe to ask for what
we want, explore what we think we want,
KNOW what we want, and see challenges as
opportunities for growth, or the world giving us a
hard time.
Our beliefs become our thoughts.
Our thoughts become our words.
Our words become our actions.
Our actions become our habits.
Our habits become our values.
Our values become our destiny.
Ghandi
Much of who we think we are, we have been
conditioned to be. And this is where yoga comes
in and offers us the opportunity to discover who
we are beneath all the conditioning.
InJoy Yoga, the organisation I founded in 2003,
is grounded in the belief that as we change our
view of the world, the world around us changes.
Until we choose to look within and see what
is there, we don’t have the power to change
anything. Yoga offers a systematic approach to

looking within in a safe and orderly way. The 8
limbs of Astanga yoga as taught by Patanjali begin
by bringing awareness to the most physical
aspects of our being, the most gross, and
end with an awareness of the most
subtle.
The key to harnessing the power
of yoga to consciously live our truth
rests in Sadhana - the discipline of
cultivating a daily practice to live
on purpose - as in consciously
and authentically. This involves
taking responsibility for one’s
thoughts, feelings, actions
and expectations of life, on
and off the yoga mat, and it
starts with the willingness to
‘show up’ for oneself.
Whether you involve physical
yoga, breath work, mantra,
mudra, meditation and
relaxation, the key is in setting
intention and then observing
what comes up in your life that
seems to stand in the way of
that intention. Yoga provides
the tools for dealing with
those obstacles. It grounds
the experience of the
esoteric (macrocosm)
into the physical
(microcosm).
How do we
ground an
experience
of the
esoteric
in the
physical?
The Aum is a good
example - in literature
it is described as the
vibration of the creation
of the universe.
What happens to the physical body when we
resonate the AUM sound is that the vibration
resets the central nervous system, bringing the
sympathetic and parasympathetic (fight/flight/
freeze or rest and repair) into balance.
In physical asana we are always playing on
the edge between freedom and stability; go
too wide in your standing poses and you can’t
balance properly- go too narrow and you cannot
deepen the pose.
How you set your foundation points - hands/
feet - whatever has contact with the earth, forms
the foundation of everything else you do. It’s the
same as setting an intention for the inner world.
The ultimate aim of yoga is to calm the
turnings of the mind (vrittis) and to cultivate an
awareness of chitananda:
• Chit - the ability to know oneself
• Ananda - to experience the bliss of
expressing our essential nature in our own
unique way.
That’s authenticity! - InJoy-Yoga.com
Yoga with Rozy YOU YOUR HEALTH

Singing is good for you!
Musician and choir master
Danny Vice-Holt shows us how
song can change lives.
S
ONG is all around us. It’s an integral
part of nature. If you listen, you can
hear the most beautiful music coming
from the most unlikely of places.
Did you know that male mice sing to seduce their mates
with their ultrasonic vocals? That the Pacific Chorus Frog
sings to attract mates, communicate the weather report
and mark its territory. But what about you? I’m talking
about the everyday person standing in a room full of
other everyday people singing in a group because that’s
where the real magic happens.
There have been many research studies extolling the
virtues and benefits of singing. A study by the University
of Gothenburg found that group singing synchronises
each members’ heartbeat, bringing about a calming
effect. Other results show that singers experiencing a
huge endorphin rush, leaving them on a high for days.
I can tell you from personal experience this is true;
singing is one of nature’s purest antidepressants and I
believe prescriptions to join singing groups should be
issued by GPs before drugs.
I run choirs, small singing groups, singing courses
and private singing lessons and I have seen the
transformative powers of group singing firsthand. People
who were too scared to sing a note have turned into
confident singers and it is truly a magical sight.
Anyone can sing no matter who you are. I truly
believe that. If you were born with a voice, you can sing.
Some voices are better than others, true, but that’s not
the point! You have a voice and if you give it a chance, it
will make you feel amazing.
So what’s stopping you from seeking out your nearest
choir? Once you strip away the excuses, (too busy, it
looks like rain, it’s on a Wednesday…) the only real
explanation is that people are afraid and for some, that’s
understandable. I continue to be shocked by stories
people recount of times when they were singled out in
school choir, made to sing solo and told by the teacher
they were singing flat. For some, this is so damaging
that they never sing again, until one day in their fifties
they find the courage to reach out to someone like me
and ask for help.
I especially love seeing these people come to my
choirs and blossom from a scared, tight-lipped mumbler
to a bright, shiny, open-mouthed warbler filled with the
realisation that they are achieving something they would
never have believed possible. But there are so many
more fearful individuals missing out on this wonderful
experience. I want to change that.
Singing is good for you. It can make you feel great,
give you confidence, make you more fulfilled in other
areas of your life and give you self-confidence and
self-belief. But don’t take my word for it; here are some
words from some members of one of my small groups:
“I completely forget about everything; all my worries
get lost in the music, even when we don’t get it right.
It’s very nurturing and I’m always buzzing after it.
Coming to choir is the highlight of my week.”
“There is something about releasing my voice when
singing. I’m usually quiet and to hear my voice in a
small group with other people gives me an opportunity
to be heard.”
Singing is within all of us and I urge you to explore your
voice. Find a patient and encouraging choirmaster who
wants to bring the best out in you then watch your life
be filled with beautiful music. Your body and mind will
thank you for it.
Alternatively, relocate to Brighton where you can join
my choir – you’re all welcome!
harmonessence.co.uk / info@harmonessence.co.uk /
07941 760 866
YOU YOUR HEALTH Singing As Therapy
THE THERAPEUTIC POWER
of singing

How did the AFYNA
skincare concept come
about?
AFYNA means “to beautify” in Cornish,
and it is a modern organic skincare range
combining certified organic ingredients with
powerful bio-extracts that enable it to provide
results through the use of lupine peptides and
hyaluronic acid.
I own my own spa business, riverspa.co.uk,
and had used a variety of different organic
skincare ranges. I couldn’t find one that
worked for women on the go, as many of the
certified ones had a high oil content, which
means that you need to wait for the oils to be
absorbed into the skin before being able to
apply your makeup. I decided that as I couldn’t
find a range that I was totally in love with, I
needed to formulate my own.
I was fortunate because at the same time as
I was thinking this, two investors came onto
the scene who were looking for a dynamic
entrepreneur to back.
What’s your inspiration?
Every day I am inspired by the wonderful place
in which I live. Nothing beats an early morning
walk along the coast with my dog to clear the
cobwebs and start every day inspired.
YOU YOUR HEALTH Meet the Maker
Wonderful
Westcountry
SKINCARE
Meet Sara Young, the Cornwall-based creator of the AFYNA organic skincare range.
MEETT
HE MAKER
•MEETT
HEMAKE
R
•

What’s special about
AFYNA products?
All of our products contain a minimum of 70%
certified organic ingredients with the remainder
made up of a combination of powerful bio-
extracts that help them absorb into the skin
and provide results.
We have been able to take extracts from plants
and natural versions of popular chemical
cosmetic ingredients such as hyaluronic acid
and lupine peptides. This means that as well
as being organic, the products all boost the
skin’s hydration, encourage skin cell renewal
through the use of vitamin A and boost the
production of collagen and elastin which
makes for a skincare product with excellent
anti-ageing properties.
Where do you
source the
ingredients for
your products?
We source our
ingredients from
suppliers who carry
the Soil Association
or Organic Farmers
Growers organic
certification to ensure
that the ingredients we
use are truly organic.
Only pure essential oils
and vegetable oils can
be certified as organic,
therefore our bio-extracts cannot be certified
organic due to the very nature of them
having been extracted from plant material.
However, we source all of our bio-extracts
from an organically certified supplier.
How do you ensure that you
run an ethical business?
It’s extremely important to me to run an
ethical business, from where we source our
raw ingredients to sourcing our packaging
from a local business in order to drive down
our carbon footprint. We are conscious at all
times of being ethical in everything that we
do as a business.
How do you balance work
and home life?
I start every day with a long walk along the
coast, so by the time I start work at 9am I
have already done something for myself rather
than heading straight into work. I also make
sure that at the end of the work day I leave
my office and my work there and do not take
it home.
As a young business person running two
businesses I would be lying if I said this was
easy (and yes I do occasionally break the rules
and take work home), but I love what I do and
wouldn’t change a thing about the way I work.
What complementary
therapies do you use?
One of the perks of having my own spa
business is being able to have treatments
done regularly. I try to make sure that I have
one treatment a week, whether it be a facial
because my skin needs some deep cleaning,
or a relaxing back, neck and shoulder massage
following a busy day sitting at the computer
in the office. My boyfriend does come in for
treatments sometimes and is quite partial to a
facial as he works outside and needs the extra
moisturisation if offers him.
What do you hope the
future holds for you and the
business?
I would like to make AFYNA a national brand,
while still maintaining the fact that every
product is handmade, and ensuring that only
the highest quality ingredients go into each
and every product. I would also love to open a
treatment school to teach others how to make
their own products and perform their own
treatments.
afyna.co.uk / 01208 812839 / 07825
148402 / Twitter @afyna _ skincare /
Facebook – search for AFYNA.
Meet the Maker YOU YOUR HEALTH

Who answers the phone now?
Come and visit us at
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www.clinicanswer.co.uk
Call us on 0333 800 9808
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Looking to increase your client base?
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exhibit and talk about your products with those
interested in enhancing their lives.
There’ll also be keynote speakers such as Radio
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Gala Dinner where the guest speaker will be Suzy
Greaves :- editor of Psychologies magazine.
Whether you attend as an exhibitor or a delegate
you’re sure of an exhilarating weekend.
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Susan: 07890 051638 info@positiveevents.co.uk
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Boost your immunity
There are some benefits to winter drawing near - it’s a great
excuse to eat nourishing foods and hole up by the fire with
a great read, but it’s important to look after your health and
especially build up your immunity
against colds and flu.
I highly recommend taking a
daily boost of Live Wheatgrass
– it’s liquid sunshine and full of
vitamins and minerals. It’s also
very convenient if you get the
frozen shots which can just
be popped into a smoothie
or mixed with apple juice.
livewheatgrass.co.uk
The health-
giving power of tomatoes
New research from Cambridge University has shown how
good for us tomatoes really are. They contain a cancer
fighting extract, a powerful antioxidant which could help
with heart disease or those at risk of
a stroke. Treat yourself to warming
veggie soups and never forget the
humble tomato, but there’s no
need to resort to using canned
tomatoes with added sugar! Make
your own using fresh tomatoes,
sun dried tomatoes, half an apple
and a dash of lemon. Heat it all
up in a saucepan (or leave it
raw!) and blend for a delicious
healthy soup.
Lyc-O-Mato dietary one-a-day
supplements provide a full complement
of tomato carotenoids and the specific health-giving
tomato lycopene is taken from a strain of non-genetically
modified tomatoes. These are very
rich in lycopene with up to four
times the amount found in the
regular variety. vitalhealthcare.com
Nourish your skin
Your skin needs extra nourishment
during the winter months. If you’re
prone to breakouts try Chuckling Goat’s
Break-out Magic Lotion to nurture
and protect your skin. We all know the importance of live
cultures, and winter is a time to ensure you are eating
sauerkraut (the new rock ‘n’ roll of the natural food world!),
drinking Kombucha, and consuming kefir (Chuckling Goat
make their own). Now you can get those good live cultures
via your skincare too. chucklinggoat.co.uk.
Get some sleep
Sleep is really important during the winter months and
to enable you to fully relax, try the gorgeous organic
detoxifying sea salt bath from Sensara Kolure with the
balancing benefits of sensuous aromatherapy oils. Try the
Magical Purple for deep relaxation (sensarakolure.com). If
sleep doesn’t come easily to you, try
the natural supplement, Asphalia for
Natural Sleep capsules, to help you
drift off into the land of nod. asphalia.
co.uk.
Happy zzzz’s!
As the nights draw in and the temperature drops, we feel drawn to
nurturing and caring for ourselves. Janey Lee Grace shares her favourite
holistic products for staying warm and healthy from the inside.
YOU YOUR HEALTH Janey’s Holistic Picks
Nurture
yourself

Foraging for health
Nature’s bounty has nourished and healed us for millions of years. Foraging
expert Edward Joy shows us how to harness nature’s seasonal power.
Foraging YOU YOUR HEALTH
H
AVE you ever stood still in
a wood, or a wild landscape
and wondered who you
are and where you stand in
relation to all that is going on around you?
Take away all the trappings of our modern lives,
all our comforts, convenience foods and remove
10,000 years civilization and what we find
standing in the woodland is exactly the same
animal as the one we are today. A person, but
one bound to the laws of nature and one whose
physiology adapts to better suit the landscape that
it scours, searching for something to eat.
It’s in my practice, following the Nature Cure
system, that this question occupies my mind. If
the human body has the ability to heal itself from
any sign of disease then it is through the fruits,
legumes, vegetables and herbs gathered by our
ancient, adaptive ancestors that harmony can be
restored. I believe that there is coalescence between
human physiology and our hedgerow foods and
medicines. Their effect on our health when applied
properly can be nothing short of profound.
We are still the same animal as our Paleolithic
brothers and sisters and in many ways still
today we cling to those origins, particularly in
the autumn. How many of us went blackberry
picking in the late summer evenings? We are still
responding to that changing season. As summer
turns to autumn the berries are sweet but they are
also brimming with Vitamin C, a nutrient we cannot
make ourselves and something the environment
would have been lacking in as autumn turned to
the long winter.
It is through these protective compounds that
I see the most startling therapeutic activity;
the antiviral action of elderberry, the anti-
inflammatories in rosehip and the cardiovascular
properties in hawthorn berry…I’m not talking
about medicinal plants, I’m talking about foods
that can be integrated into the diet at the correct
time of year. I believe this is the coalescence that
got us to where we are today, a highly refined
species which sees colour in order to differentiate
between nutritious foods.
As the season of sneezes and chills approaches
I turn to the elder tree, a tree the great Herbalist
John Gerrard called his medicine chest. Like
all berries, elder isn’t only a rich source of
vitamin C, it contains iron, Vitamin B6 and
Vitamin A, all associated with the function
of the immune system. Elderberries also
contain a group of unique flavonoids called
sambubiosides which can help thicken
healthy cell walls, helping to prevent
infection from a virus that needs to
penetrate a healthy cell to procreate.
Once they are a good dark
colour in early autumn
I collect several kilos of
elderberries to make this
delicious syrup:
• Put the elderberries in a large stock pot
and simmer in an equal quantity of water
for 20 minutes. Allow to cool
• Squeeze the liquid through a jelly bag
• Replace the extract in the pot with 500g
dark muscovado sugar or molasses per
litre of juice
• Add a couple of tablespoons of cut
liquorice and a cinnamon stick. Simmer for
a further 20 minutes. Cool
• Keep the syrup in sterilized
bottles in the fridge
throughout the winter, take
a thimble full every morning.
Edward Joy lectures regularly
throughout the UK on the use
of botanicals in the diet and
supplements; he also gives herb walks to groups
of practitioners. If you would like him to come
and talk to your AHCP, BANT or other holistic
practitioner group, email ed@bionutri.co.uk.
Edward’s strong personal
involvement with nutrition includes
his own brand of wild harvested
functional foods and he currently works as
a botanical advisor to Bionutri. Edward’s
barefoot approach to healthcare and healing is
based on the Nature Cure system.
i
Elderberry syrup

A Bonfire Night Feast
YOU YOUR HEALTH Recipe Therapy
Charlotte Palmer has created these gorgeous Guy Fawkes night recipes
to keep you warm on the inside as you watch the fireworks.
Method
Chilli baked beansServes plenty
My own variation of baked beans
adapted from an original recipe by
the vegetarian cook Sarah Brown.
Protein and fibre rich beans properly
soaked, fermented and cooked are
filling and great for digestion thanks
to their warming spices. They make
a versatile accompaniment to
many other dishes.
Try eating them with roasted sweet
potatoes, pumpkin and wild boar
sausages. Alternatively free range
gluten free sausages are great - I
also use Debbie Andrew’s of
Harrogate Sausages. Dark greens
such as Savoy cabbage and
chard are very seasonal and
complement this meal well too.
Ingredients
• 225g (8oz) haricot beans soaked
at least overnight but preferably
fermented for three days to break
down the phytates. (You can find
instructions on how to do this here:
westonaprice.org/health-topics/
be-kind-to-your-grains-and-your-
grains-will-be-kind-to-you)
• 1 tbsp of Pukka ghee
or coconut oil
• 1 red chilli (I used fresh home
grown but dried is also good)
• 1 small green chilli, chopped
• 2 medium red onions, finely diced• 1 garlic clove
• 1 inch knob of ginger, grated
• 1 tsp of cinnamon
• 1 tsp nutmeg
• 500g passata
• 500ml tomato juice
• 1tsp of Seagreens fine granules
• 1 tbsp of blackstrap molasses
• 1 bay leaf
• 2 All spice berries
• A squirt of Clearspring Tamari sauce
Drain the soaked beans. Cover
with plenty of fresh filtered water,
add the all spice berries, and 1
bay leaf. Bring uncovered to the boil and
boil fast for 10 minutes. Reduce the heat,
cover and simmer for a further 30-40
minutes (or pressure cook them if you
prefer) until just soft when you squeeze
the bean between your thumb and finger.
Discard the water.
Gently fry the red chilli in a
heavy based pan for a couple of
minutes in a stable oil.
Add the onion and garlic and
cook for a further 2-3 minutes.
Stir in the cooked beans, green
chilli, ginger, cayenne, nutmeg and
cinnamon.
Add the passata, molasses, and
Seagreens. Cover and cook for
40-45 minutes either on the
hob or in a casserole dish, adding tomato
juice and a little water if needed. Squeeze
lemon juice in and season with Tamari and
pepper. You can also add 1tsp of stock to
this too if you like.
Serve in a scooped out half of
roasted pumpkin with free range
sausages and sweet potato.
1
2
3
4
5

The beauty of making
home made popcorn is
that you get to choose a
better quality of sweetener,
salt and oil. These are
better choices and go
down well with kids too.
Recipe Therapy YOU YOUR HEALTH
Ingredients
• A handful of popping corn• A little ghee or coconut oil*• 1-2tsp of mixed spice
• 1 large knob of butter• A pinch of hibiscus sea salt• 2 tbsp of maple syrup
! You will also need a largepot with a glass lid.
Method
This drink is a non-alcoholic cross
between a cider and a mulled
wine, so is suitable for everyone
including kids.
Kombucha is easy to make
but it’s also just as easy to buy
a really low sugar kombucha
such as love kombucha
(lovekombucha.co.uk).
I use the ginger and
lime one, and add
freshly juiced apple
and blackberry puree.
Remember to sieve your
puréed blackberries to
weed out all the little
pips prior to mixing.
Pour the kombucha into a large jug
If you prefer to drink it warm, gently heat
the blackberry and apple purée in a
saucepan over a low heat before adding
it to the kombucha
Add wild blackberry purée and apple
juice (warm or cold) and mix
Add a sprinkle of dried mixed spice
The ginger and spices are warming
enough for me, but on a cold autumn
evening watching the bonfire, a
deliciously warming cup could be just
the ticket!
Heat the oil in the large pot on a medium
heat and throw a handful of popping corn into
the pan, closing the lid tight shut. Once the
popcorn has all popped, remove from the heat
and drizzle melted butter, maple syrup, hibiscus
sea salt and mixed spice together over the
popcorn. It’s slightly sticky but dry and delicious
and ideal as nibbling fodder for bonfire night
parties. Don’t go scoffing too much of this in
front of the telly late at night though!
foodspecialist.co.uk
Butter maple and seasalt spicy popcorn
* I never use
vegetable oil in any of my
recipes; this is because unsatu-
rated veggie oils are unstable and
oxidise easily, unable to withstand
heat. Medium chain saturated fats
are heat stable, withstand higher
temperatures and are consequent-
ly less likely to cause inflam-
mation in the body.
!
Method
Spiced blackberry and
bramble ginger kombucha

Where did Wild Nutrition
come from?
The Wild Nutrition seed was first sown 12 years
ago when I qualified in nutritional medicine. My
clinical experience highlighted to me that each
gender, age and stage of life has deeply unique
nutritional requirements. There is no ‘one-size
fits all’ across these different groups. So, I tried to
seek out a non-synthetic supplement brand that
provided expertly formulated combinations that
I could use for both my clients and our family.
We couldn’t find one and so the Wild Nutrition
journey began.
Wild Nutrition is very much a family business
and was founded by my husband Charlie and
me in January 2013. In essence, we wanted the
best for our family’s health, couldn’t find it and
so we created it ourselves.
In addition to my clinic work, I spent seven
years formulating supplements as head of
nutrition for a leading supplement company. This
experience, of an industry largely dominated
by synthetically derived isolated nutrients,
further fuelled my vision for a different future for
supplementation.
I was on a quest to source products that
respected the different stages of life but also
provided truly bio-available ingredients that the
body is naturally attuned to receiving. After a
lengthy period of research we became aware of
the profound benefits of Food-State nutrients,
particularly when combined with whole food and
herbal extracts.
What inspires you?
Through my work in clinical practice over the last
12 years I am continually inspired by the power
of nutrition to promote the body’s own healing
capabilities. This is often with very simple
changes. Watching our three boys grow and
develop also continually inspires us. They teach
us more than we teach them most of the time!
YOU YOUR HEALTH Meet the Maker
Wild NutritionCharlie and Henrietta Norton are the brains behind Wild Nutrition, a family
business providing bespoke Food-State supplement formulations for all ages and
stages. Nutritional therapist Henrietta talks us through the story behind the business. MEETT
HE MAKE
R
•MEETT
HEMAKE
R
•

What makes Wild
Nutrition products unique?
At Wild Nutrition we use a unique Food–State
process, which is undertaken by only one
company worldwide and supplied to a relatively
small selection of companies such as ourselves.
This process provides nutrients in a food
complex form.
Many food supplement companies use
synthetic, isolated forms of nutrients. This is just
as it sounds; a nutrient found in nature is isolated
from the food or plant that it is found in, then
synthetically reproduced and processed into a
tablet or capsule. There are a number of versions
of this method (for example amino acid chelates,
citrates, and carbonates for example) but they
all carry the same integral flaws - they are both
synthetic and isolated.
What are Food-State
nutrients?
All our Food–State nutrients are bonded in
a genuine food complex. The easiest way to
understand this process is to think how a plant
provides nutrients in nature. A plant draws up
inorganic salts from the soil (calcium carbonate
for example) and converts them into a form of
nutrient that we as humans can absorb and
successfully utilise in our cells. We are not able
to perform this conversion ourselves, hence our
historic reliance on plants for our nutrient intake.
The Food-State process is very similar. We take
an inorganic salt and embed it into a live food
cell such as citrus pulp, carrot, cabbage, alfalfa,
baker’s yeast or probiotic yoghurt. These live
food cells then metabolize the inorganic salt and
change its cellular structure into a nutrient food
form that our bodies can recognize. The magic
however is in the food as a whole. In nature food
never contains a nutrient in an isolated form,
rather it is bound with a host of chaperones
(carbohydrates, proteins, enzymes, lipids and so
on) which all assist the nutrient in getting from
the bloodstream and into our cells to be used
effectively. So really all we are doing is providing
supplements in a form that our bodies recognise,
just as nature intended.
What’s the science behind
the products?
The evidence behind
Food-State nutrients
is compelling. More
than 50 independent
studies have shown
that Food–State
nutrients provide
greater bio-availability
and perhaps more
importantly, once
absorbed, greater
metabolisation at a
cellular level. Hence
there is no need for
mega-doses, as is often the case with synthetic
isolated supplements.
In addition to Food-State nutrients we also
combine whole food and botanical ingredients.
My clinical work greatly influences our
formulations so many of them contain adaptogens
to support the body’s response to stress.
Where do you source your
product ingredients?
Our Food-State nutrients come from America
and where at all possible all other ingredients
are sourced in the UK. All our products are
manufactured in the UK.
Is it important to you to
run an ethical business?
It is hugely important to us. Staying true to our
ethics and integrity are fundamental in all we do.
We also feel strongly about nurturing the world we
live in. Health starts from the root up after all so
the way we treat our
planet is vital. This is
why you won’t find us
using plastics in our
packaging or artificial
colours or flavourings
in our products.
We watch our
carbon footprint,
sourcing our
ingredients locally
where possible. Our
mushroom powders,
for example, come
from a mycology expert down the road from us
in Sussex. All packaging is minimal, recyclable
where possible and refillable where not. I feel
so strongly about this important aspect of global
health that I’m actively involved in ongoing
research into environmental toxins.
Our philosophy and ethics aren’t really wild at
all, just good common sense!
How do you balance work
and family life?
With both of us being so passionate about our
business and having three high octane young
boys to nurture (and walk each day, I kid you
not), it is certainly a juggling act! We both have to
look after ourselves in the form of regular exercise,
a healthy diet and not excluding a fine glass of
wine shared with friends. As a family we use
complementary therapies including homeopathy,
cranial, osteopathy and acupuncture to stay well.
What does the future hold
for Wild Nutrition?
To educate people on the profound differences
of food supplements and how they are
manufactured. To be a health brand that respects
both the wisdom and brilliance of our body and
to never lose the integrity and passion with which
we started.
For trade enquiries contact: enquiries@
wildnutrition.com or call 01273 906410.
wildnutrition.com / Twitter @WildNutrition /
Facebook – search for Wild-Nutrition.
Meet the Maker YOU YOUR HEALTH

Seagreens®
organic
WildWrack Seaweed
fits into your daily
diet as easily and
as tastily as pieces
on salad or pasta or
mixed with salt on
your boiled egg. It’s
even good in yoghurt!
Seagreens means certified nutritional quality, free
from allergens, pollutants and contaminants - filling
the nutrient gaps in other foods, balancing your
diet and providing nutritional support in a range
of health conditions. For 15 years in Norway and
Scotland, Seagreens’ carefully selected wild harvested
seaweed has been produced as a raw whole food
with nothing added
or extracted.That is
why large and small
food manufacturers in
over a dozen countries
now use Seagreens
ingredients in Europe,
North America and even
Asia, where everyone
eats seaweed! Check our
name is on the pack.
Feed the Foundation of Health™
Human food seaweed
Seagreens,West Sussex RH17 6DX Tel: 01444-400403
info@seagreens.co.uk www.seagreens.co.uk
Email or call us for ‘Seaweed in the Daily Diet’
or go to: www.seagreens.co.uk/dailydiet

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YOU YOUR HEALTH Emily Rose’s Makeup Therapy
MUM TO
glamourpuss
top tip:
In this issue I would like to
share with you how to quickly
transform your makeup from
daytime to Christmas party
time glamour, even if you’re a
busy mum.
M
UMS need super quick makeup tips
that can work around being a busy
parent. If you can’t take a full 15 to 30
minutes out to get ready, simply do it
in stages so that you can see to your child in between.
Most of all, stay relaxed and it will all come together.
1 Do your makeup first and hair last; that way you
can tie your hair back and it doesn’t matter if
you’re running around after a baby or toddler! Let
hair be the final touch.
2 Apply primer first; this is the super silky serum
you apply to your skin prior to makeup to keep
skin shine free and make your makeup last
longer. I love serums because they are lightweight
and oil free.
3 Move on to foundation. bareMinerals foundation
is amazing for busy mums because you can swirl
it over your skin while going about your routine if
you need to.
4 Apply bronzer to your cheekbones, hairline
(forehead), nose, chin and neck for a sunkissed
glow. Sweep a pop of peach or pinky blush over
the apples of your cheeks.
5 Chubby lipstick pencils are quick and easy,
adding a slick of colour to your lips that lights up
the face. You also won’t get in a sticky mess if
littlechild fingers also sweep across your face!
6 Keep eye shadow simple; just a sweep of cream
eyeshadow in a colour of your choice is all you
really need. If you have time to dig out your
eyeliner then choose something easy to apply
like felt tip liners which won’t smudge, or just
a coat (or 3) of mascara is awesome. I love my
Shu Umeura eyelash curlers and my Maxfactor
masterpiece mascara.
7 Tidy your eyebrows, even if it’s just with a comb,
or a little clear mascara or brow gel. Eyeko have
launched a brilliant felt tip brow definer, which is
waterproof and smudge free.
DAYTIME TO PARTY TIME
Office to party makeup is super-duper easy; you
are really just taking your makeup from natural day
makeup to a more vibrant evening look. Here are my
top tips to glide from office to party:
1 Keep it simple - choose key items for your
makeup bag: some touch up foundation;
something like a Bobbi Brown foundation stick
which is small and slim to carry is perfect.
Cream blusher, which won’t explode all over
your handbag – Terry do a gorgeous gel one. Or
opt for a cheek stain, mousse or cream blusher.
Keep things minimal by simply using your lipstick
as a blusher! Pat it over your cheekbones with
fingertips. The other thing I love is Bobbi Brown
shimmer brick; it gives cheeks a gorgeous flush
and a highlight all in one.
2 Carry compact powder and bronzer, which will
remain intact in your handbag. Apply bronzer
beneath your cheekbones for a dramatic
evening look.
3 Eyeshadow – Carry a small and lightweight
smoky eye compact which contains all the
shades. Pat the lightest colour over your entire
eyelid, the medium colour through the socket line
and the darkest on the outer corners of your eyes.
This can skillfully be done with your fingers, or
use a small eye shadow brush.
4 Apply lipstick or shimmery lip-gloss and away
you go.
When considering makeup
for busy mums I always
think ‘smudgeproof’ and ‘waterproof’. Firstly you are
bound to get hot because we mums tend to rush,
secondly babies like to pull and grab at faces! Merry
Christmas all!
P.S. Head over to my website to find out more about
using tanning products to keep a summer glow all year
round. emilyrosemakeupblog.blogspot.co.uk

Pamper Yourself YOU YOUR HEALTH
Bath
bliss
to bedtime
As the nights get darker and colder,
treat yourself to a luxurious night
in with HTM’s pick of the best
ethical goodies to create a deeply
relaxing night’s sleep.
#2 – this works
deep sleep pillow
spray, infused with
essential oils of
lavender, vetivert
and wild camomile
to soothe body
and mind, £16,
thisworks.com
#3 – Anti Age Facial
Try Me box, from £25,
Pinks Boutique Spas
and Salons UK-wide.
pinksboutique.com
#1 – Chetna Organic fairly
traded 100% organic cotton
dressing gown, from Amnesty’s
partners in India, £39.50,
amnestyshop.org.uk
#4 – Pure winter wool duvet,
made from a luxurious blend
of Merino wool and pure
lambswool, from £155,
whitecloud.co.uk
#5 – Soothe and Nourish Body
and Bath Set, enriched with
Vitamin B5 and the luscious
scent of jasmine, ylang ylang
and cardamom, £28,
rubyredcosmetics.co.uk

HTM’s
Christmas
Here’s the HTM team’s pick of festive ethical and UK-made
gifts that we’d love to give and receive this year.
giftguide
YOU YOUR HEALTH Ethical Christmas Gifts
Vicky, Operations Manager
Rich, Art Director
GIVE Face the World Double
Impact Exfoliating Scrub
“I love watching others open gifts (it’s
almost as exciting as opening your
own!). The Face the World double impact
exfoliating scrub is high on my list of
gifts I’d love to give. It’s a soft and gentle
gel scrub, guaranteed to leave your skin
ultra-soft ready for those kisses under the
mistletoe. Ideal for all skin types. £18.00
plus VAT/150ml. Face the World is offer-
ing HTM readers a 30% discount on the
Double Impact Exfoliating Scrub – just
quote HTM30 at the checkout.
face-the-world.co.uk.
RECEIVE The Nakd Celebration Box
“As someone with a sweet tooth and guilty of the odd sugar
rush craving I found these snacks a great healthy substitute
and ideal after the gym or breakfast on the go. The box
contains 18 mixed healthy snacks from their popular range,
which are 100% natural and contain no added sugars
or syrups. My favourites were the cocoa orange, cashew
cookie and berry delight bar, but I’d be happy with any of
them in my stocking if I’m honest.” £13.99.
naturalbalancefoods.co.uk
GIVE Volcano Foot Mask
“I would buy my fellow jogging bud-
dies this fantastic pot of magic! We
put a great deal of stress on our feet
and sometimes it’s nice to pamper
yourself. Being a man I was a little
sceptical of smearing a clay-like
mask on my feet and covering them
with a plastic bag for 20 minutes
but it really did wonders! I just had
to tune into my metrosexual side. It
had a great cooling effect and left
my feet feeling fresh and tingly for
the day ahead.” £6.25.
lush.co.uk
RECEIVE Organic
Aromatherapy - BASE Soul
Harmony Chakra Balancing
Cream
“The chaos of Christmas is fast ap-
proaching, with stress levels rising and
sleepless nights looming. I’d love to
receive the BASE Soul Harmony Chakra
Balancing Cream. It’s dedicated to
working with the base chakra, helping
you to feel grounded and safe. Apply
a small amount twice daily to unblock
tiredness. It’s part of a range of 17
chakra balancing creams. I’m a firm
fan!” £15.00 15ml.
organic-aromatherapy.co.uk

holistic therapist 2014holistictherapistmagazine.comholistictherapistmagazine.com
Ethical Christmas Gifts YOU YOUR HEALTH
Jordan, Web Editor
Josh, Sales Exec
Amy, Editor
GIVE Elizabeth Nude
Studs
“I would buy my fellow yogis
some foldable Ballerina But-
terfly Twists - ideal for driving,
travelling and standing – making
them perfect to slip in and out of
during practice and teaching…
and these are sparkly too, so
perfect for going from the mat
to the dancefloor at a Christmas
party.” £24.99.
butterflytwists.com
RECEIVE Sacred Space
Spray Gift Set
“These essential oils are
designed to create and main-
tain healing living and working
environments. The four 60ml
Sacred Space Sprays come in a
neat little gift set and are based
on the popular Calling All Angels,
Guardian, Lighten Up and
Purification Alaskan Combina-
tions. Spray them at home or
work to banish the winter blues.”
£49.95.
healthlines.co.uk
GIVE Get Fit Kit –
Ayurveda Pura
“The ‘Get Fit Kit’ is a unique treat
for anyone who is passionate about
health and fitness, or even for
those just embarking on their own
fitness journey. The kit consists
of natural food supplements to sup-
port health and wellbeing, herbal
tea and an Ayurvedic massage oil.
I love the stimulating herbal tea,
but the chyawanprash has to be
my favourite.” £32.95.
ayurvedapura.com
RECEIVE Spiezia Organic Face
Cleanser
“This brand is hands down my favourite and I
would be delighted if Santa popped this cleanser
in my stocking for Christmas. It lasts for ages, is
100% organic and so kind to the skin – a luxury
product! It removes make-up and I love the light
scent and soft consistency.” £32.75/100ml.
spieziaorganics.com
GIVE Neal’s Yard
Bespoke Frankincense
Organic Face
Collection
I would love to indulge all my
female family and friends with
this beautiful Frankincense
gift set. Neal’s Yard products
are legendary – organic, with no
synthetic fragrances, GMO ingre-
dients, mineral oils, parabens…
and they don’t test on animals
either. All the products smell
divine and feel incredible on the
skin. This set contains every-
thing you need to pamper your
skin and rejuvenate yourself.
£109.25
nealsyardremedies.com
RECEIVE Mousehole
Silver Shell Bangle
“This gorgeous bangle is inspired
by Mousehole, my favourite place
in Cornwall. It’s so simple and
timeless and features a pretty solid
silver shell charm. It’s handmade
in England by a wonderful jewel-
lery designer called Kelly Smithson
– all of her designs are unique and
very affordable and I’d happily
receive anything
from her fabu-
lous collection!”
£97.
cabbage-
whiteeng-
land.com

Celebrity therapist Marisa
Peer has almost three decades
of work as a therapist behind
her, helping people to overcome
phobias, addiction, childhood
traumas, and relationship
problems. Marisa works with
clients to help them feel good
about themselves inside and out
and she shares her secrets here.
What are you working on
at the moment?
I am currently doing lots of workshops, seminars
and speaking tours around my book ‘You Can Be
Younger’. I show people how they can look and
feel 10 years younger while adding at least 16
years to their lifespan just by making some very
simple adjustments in their day-to-day life.
How do your therapy
techniques help your clients?
I show my clients how to feel better about
themselves using visualisation, affirmations,
and positive metaphors. My most important
message is to make people feel and know that
they are ‘enough’. I’ve found that my most
famous clients - even rock stars, Hollywood
actors and supermodels - never feel they
are good enough and this is the common
denominator of most people’s problems. I instil
in them a feeling of knowing they are enough
so that can be the best they can be without
feeling inadequate, or second best, or not
smart, pretty or talented enough.
What are your top tips for
staying naturally youthful?
Sleep away from appliances: In the past
bedrooms were appliance-free zones; now
our bedside tables are loaded with
charging appliances and the EMFs
(electro-magnetic frequencies) so close to
our sleeping bodies can accelerate ageing.
Sleep with one pillow in a silk pillowcase:
We tend to have more lines on the side of
our face that we sleep on. Sleeping with our
face pushed into lots of plump pillows
creates more wrinkles, which are memories
that we pleat into our face as we sleep.
Take digestive enzymes: If you eat late at
night your pancreatic enzymes will work
overtime digesting food when their night
time job is to repair and rejuvenate your
cells. This process is always set aside if you
have eaten late. Digestive enzymes help with
the digestion of food so your body can repair
your cells as you sleep.
Be asleep by 10pm a few nights a week and
almost always by 2am as that is when cell
repair begins. It doesn’t happen if you stay up
after 2am, and while this is fine occasionally
it’s very ageing if you do it too often.
YOU YOUR HEALTH Beauty Tips
Trampoline! It stimulates your lymphatic
system which is your immune system and
because it’s weightless it can get rid of bags
under your eyes.
Skin brush your groin, armpits, neck and
back of knees and elbows – these are your
lymph sites. You have more lymph in your
body than you have blood, but without a
pump. Skin brushing makes you look and
feel younger.
Banish margarine and sweeteners: They are
so full of toxic chemicals that the body can’t
remove and are linked to rapid ageing of the
brain and body.
Practice neurobics: This means introducing
your brain to new things. The brain is brutal
with its “use it or lose it” approach. Do
Sudoku; read your paper on an iPad; brush
your teeth using the opposite hand to the
one you normally use. New experiences fire
off new brain neurons and make existing
ones much stronger which can help to
prevent Alzheimer’s disease and dementia.
Get some nuts: Brazil nuts contain selenium,
which reverses ageing. And did you know
that the copper contained in walnuts can
stop hair going grey?
‘You can Be
Younger’, £9.65,
marisapeer.com
020 7736 4370
youthful
stay
naturally

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