Html5 web apps vs nativeapps
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This document discusses the differences between HTML5 web apps and native mobile apps for enterprises. It notes that while native apps provide the highest level of polish, they are difficult to maintain across multiple platforms. Web apps can reach the largest audience but lack access to device hardware. Hybrid apps provide a middle ground, allowing access to device features through a native wrapper. The document also discusses challenges of managing and deploying enterprise mobile apps at scale, and suggests using an "app catalog" approach rather than public app stores.
Html5 web apps vs nativeapps
- 1. HTML5 Web Apps vs.! Native Apps" Cimarron Buser ! ! ! ! ! !Jonathan Stark! VP, Product Marketing! ! ! ! ! !VP, Application Architecture! Apperian, Inc.! ! ! ! ! ! !Mobiquity, Inc.! cbuser@apperian.com ! ! ! ! !jstark@mobiquityinc.com! !! ! The information and images contained in this document are of a proprietary and confidential nature. The disclosure, duplication, use in whole, or use in part, of the document for any purposes other than client evaluation without the written permission of Apperian, Inc. is strictly prohibited. © Apperian, Inc. 2010. All Rights Reserved.! 2011.
- 2. Today’s Webinar Twitter: #ApperianMobiquityWeb Direct Messages: “Chat Box” in Webinar Session Q&A At the End of the Presentation Page! 2!
- 3. Best development approaches HTML5 web apps vs. native apps Page! 3!
- 4. Jonathan Stark Mobiquity Vice President, Application Architecture Page! 4!
- 5. About Mobiquity Mobiquity is a professional services firm working with the global 2000 to design, build and deploy enterprise-class mobile solutions. Clients uniquely benefit from the breadth ! and depth of our cross-disciplinary teams! ! Strategists map out how mobile technology can drive business innovation! ! User experience designers create apps that engage the user and promote the brand ! Development teams build integrated business solutions that drive success! Page! 5!
- 6. Fragmentation Page! 6!
- 7. Platform Fragmentation • iOS! • Android (Froyo, Gingerbread, Honeycomb)! • BlackBerry! • Windows Phone 7! • webOS?! Page! 7!
- 8. Device Fragmentation • 130+ Android handsets! • 100+ tablets announced! • Sizes range from postage stamp to wall! • Screen resolution has become an issue! Page! 8!
- 9. Et Tu, Apple? • iPhone 2G! • iPhone 3G! • iPhone 3GS! • iPhone 4! • iPhone 4S! • iPod Touch 1st gen! • iPod Touch 2nd gen! • iPod Touch 3rd gen! • iPod Touch 4th gen! • iPad! • iPad 2! Page! 9!
- 10. Et Tu, Apple? • Camera or not?! • Multitasking or not?! • 3G or not?! • GPS or not?! • Gyro or not?! • Screen size! • Pixel density! • Storage capacity! • Memory limit! • Processor speed! Page! 10!
- 11. Development Options • Native apps! • Web apps! • Hybrid apps! Page! 11!
- 12. Native Apps • Highest level of polish! • Difficult to keep xplat code in sync! • Expensive and difficult to hire talent! • Distributed through public app store or private app catalog! Page! 12!
- 13. Web Apps • Reaches largest market! • Single codebase! • Distributed on the Web! • Can’t access device hardware! Page! 13!
- 14. Hybrid Apps • Bundle Web resources in a native wrapper! • Access network resources with Ajax! • Progressive enhancement applies! • Distribute through public app store or private app catalog! Page! 14!
- 15. PhoneGap Page! 15!
- 16. PhoneGap • Open source! • Created by @Nitobi! • Native app wrapper! • Multiple platforms! Page! 16!
- 17. Page! 17!
- 18. build.phonegap.com Page! 18!
- 19. If you can build your app with HTML, CSS, and JavaScript, then you probably should. Page! 19!
- 20. Deploying and managing enterprise apps Page! 20!
- 21. Cimarron Buser Apperian Vice President, Product Marketing Page! 21!
- 22. About Apperian Privately held, backed by top-tier venture firms Award winning product Company to Watch 2011 Product Finalist Experienced Executive Team Rapidly Expanding Customer Base Page! 22!
- 23. Deploying and Managing Enterprise Apps ! Deciding what goes mobile ! The business to employee challenge ! Case Studies for Sales & Marketing Page! 23!
- 24. Deciding what goes mobile Page! 24!
- 25. What Enterprise B2E Apps are being built Today? Combination of “Horizontal” and “Vertical” Apps Sales Growth Productivity Service Delivery Page! 25!
- 26. What Enterprise B2E Apps are being built Today? Configurators! Sales Wizards! Product Demos! Pricing Tools! Order Placement! CRM! Sales Growth Sales Call Management! Page! 26!
- 27. What Enterprise B2E Apps are being built Today? Corporate Directory! Process Digitization! Measurement & Reporting! Engineering & Testing Tools! Training Delivery! Knowledge Management! Productivity Page! 27!
- 28. What Enterprise B2E Apps are being built Today? Business to Business Apps! Service at the Point of Contact! API/SDKs/Web Services! Self Service CRM! Service Delivery Page! 28!
- 29. The business-to-employee challenge Page! 29!
- 30. The Business to Employee Challenge Users Why can t you IT make business How do I apps like this? deploy and Dev manage Where do Apps? I start? • Consumerization of IT • Need a solution now! • Single personal/work device • Security is still #1 • Increased mobility • Need starter apps • Mobilize workforce with minimum support cost • Little “Apple” or “Android” experience • Need ability to create “secure apps” and get reporting • Mobile SDKs not built for enterprise Page! 30!
- 31. Public “Stores” vs Private “App Catalogs” iTunes App Store or Google Market ! Consumer app focus ! Apps and updates are “optional” ! iTunes or Gmail account based vs. “App Catalog” approach ! Enterprise “in-house” app focus ! Apps and updates “mandatory” ! Corporate directory authenticated Page! 31! Page!
- 32. Mobile Application Management Approach Application Lifecycle Create Deploy Manage Developers IT Staff IT & Business Staff ! Beta testing ! Configuration ! Management dashboards ! Version rollouts ! App provisioning & ! App Catalog for users decommissioning ! Feedback to developers ! Reporting & Tracking from users ! User management ! Application ratings ! “Enterprise” extensions ! Help desk integration required Page! 32!
- 33. Thank you! Page! 36!