SlideShare a Scribd company logo
12th June 2014
Boosting Local Enterprise
• Measuring Body Shape Changes During Sports
Movements [pdf]
– Dr Andy Harland
• Chaos and Complexity: making sense of
innovation [pdf]
– Bob Hodgson
• The Flying Donkey Challenge [pdf]
– Dr Tom Richardson
• Riding the Cloud to High Performance [pdf]
– Mike Butler
TWENTIES
Measuring body shape changes
during sports movements
Dr Andy Harland
Director
Sports Technology Institute
INTRODUCTION
Personal Introduction
Dr Andy Harland BEng, PhD
Director and Head of Research Group,
Sports Technology Institute,
Loughborough University
Research Group
7 Full-time academic Staff
3 Technical/Admin Staff
Extended network of partners
OUR RESEARCH PORTFOLIO
1
• Fundamental Research
• New knowledge generation
2
• Applied Research
• Relevant to Industry
3
• Consultancy, Knowledge Transfer
• Pro-active and Responsive
Public
Funding
Open
Dissemination
Private
Funding
Private
Communication
CONTENT
Body shape change during sports movements
measurement of kinematics
measurement of shape change and strain
understanding movements
The challenges of realising functional equipment and apparel
TAILORED ATHLETE MEASUREMENTS
• Biomechanics and kinematic
analysis
• Personalised service
• Equipment fitting
• Enhances understanding of
human movement
MOTION ANALYSIS
MOTION ANALYSIS
RELATIVE MOTION OF DIFFERENT BODY PARTS
• Develop the biomechanical,
mechanical and user perception tools
to quantify sports bra performance
• Understand how each of these
component parts, individually and in
combination, contribute to the
performance of a sports bra
Quantifying Performance
• Appropriate marker positions required to differentiate local breast
movement from global torso movement
Global breast motion Local breast motion
(relative to torso)
SPORTS BRA RESEARCH
ENGINEERING GARMENTS
• Predicting strain developed during
garment assembly
• Predicting strain developed during
simple movements
SIMULATIONS OF STRAIN IN GARMENTS
• Measured data
used to drive
mathematical
models
• Prediction of on-
body strain and
stress within
garments
Computer aided modelling of sports
product
• Experimentally captured human motion
• Kinematically driven computer models
• Optimised component dimensioning
FUNCTIONAL APPAREL
FUNCTIONAL APPAREL
EXPERIMENTAL VALIDATION
GOM Aramis
Digital Image Correlation used to
capture measurements of like for
like strain to validate simulations
• AIM: To measure 3D deformation of the
foot during a foot strike
FOOT DEFORMATION DURING MOTION
Application of Digital Image
Correlation (DIC) system
Stereo high speed video (HSV)
camera setup
FOOT DEFORMATION DURING MOTION
4 Camera Pairs
Glass Force Plate
• Separate measurements from each camera pair
• Brought together in software to create composite measurement
Combined ARAMIS Surfaces Full foot shape (surface
only)
FOOT DEFORMATION DURING MOTION
FOOT DEFORMATION DURING MOTION
[%]
b.
a. c. d. e. f.
a. b.c. d. e. f.
Lateral
Medial
a.
c.
d.
e.
f.
FOOT DEFORMATION DURING MOTION
[%]
WHERE NEXT?
Range of methods and apparatus has been developed to
measure detailed dynamic human movement
Knowledge and understanding of human body shape change
during sports movements reveals opportunities for enhanced
equipment and apparel
Can we develop design and manufacturing processes to
realise personalised functional garments and equipment?
THANK YOU
ANY QUESTIONS?
Phoenix Square, Leicester Thursday 12th June 2014
Chaos and Complexity:
making sense of innovation
Bob Hodgson
Figure 1: Typical National Innovation System derived from Nelson
Usual National Innovation System From Nelson
Mete’s simple innovation system
Or a tidier version you can read!
Vision
Culture
Active funds
Processes
Infrastructure
Competences
Policies
SHARING OVERLAPPING INTERACTIVE
INTERDEPENDENT MULTIDIRECTIONAL
COMPOST HEAP
Knowledge
generators
Knowledge
based firms
R&D
performers Civil
Society
First some simple definitions
 Technology – is how we do things now
 Knowledge – is what we already know
 Innovation – is doing things differently
 Science – is one of the main drivers of innovation
 Development – is how we apply science to do useful things
 Research – is finding out what we currently do not know
 Technology transfer – is a process of making knowledge available
 Entrepreneurship – taking responsibility for achievement
Zamudia Technology Park, Pays Vasco Spain
The Corridor, Manchester
Manchester Technology Park
Manchester Science Park
Manchester Bio Incubator
Medi linked building
Example region – Cambridge, England
 Elite and wealthy research University
started in 13th century
 Lots of engineering and sciences
 Alumni remain, so rich people resource
 Strong resistance to development
 Business
 1,300 firms, creating 35,000 jobs
 high tech sectors – CAD to Bio
 80 start-ups per annum
 businesses creating businesses
 specialist service periphery
Cambridge
London
CAMBOURNE
WEST
UNIVERSITY
CAMPUS
ST JOHN’S
INNOVATION
CENTRE
CAMBRIDGE
SCIENCE
PARK
PETERHOUSE
THE BABRAHAM INSTITUTE
GRANTA PARK
MELBOURN
SCIENCE
PARK
CAMBRIDGE
Two main themes: Mexican State’s Innovation Plan
 SELECTIVITY – focus where there is already some strength
 Jalisco – specific aspects of ICT
 but – isolated initiative of driver group
 no shared or inclusive vision
 ARTICULATION – align and join up efforts of all agents
 Guanajuarto – a strong administrative culture
 with academic underpinning
 emphasis on defining collaborative processes
 not yet addressed content
 success requires both to be covered
WHAT MAKES THE DIFFERENCE?
Four crucial ingredients
 Vision - having a clear shared vision of future
 Language - being able to talk to each other
 Incentive - smart funding to lubricate and reward
 History - no substitute for doing it
Thank You
BOB HODGSON
ZERNIKE (UK) Ltd
The Barnhouse
110 High Street
Sawston
Cambridge
UK
CB22 3HJ
0(044)1223 526980
bhodgson@zernikeuk.com
ICG intro 2.2
“Riding the Cloud to High Performance
By Mike Butler
Practical and effective solutions to improve performance.
ICG intro 2.2
ICG intro 2.2
ICG intro 2.2
ICG intro 2.2
ICG intro 2.2
Total Quality
Management
ICG intro 2.2
ICG intro 2.2
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Category 1 Category 2 Category 3 Category 4
Series 3
Series 2
Series 1
Measu
re
ICG intro 2.2
?
?
?
?
?
?
?
ICG intro 2.2
ICG intro 2.2
The
Cloud
ICG intro 2.2
Continuous Improvement
Each manager will own a few KPIs
 Relevant and actionable
Monthly they will
 Analyse any unexpected result
 Propose actions
 Align future expectation
KPI 3
KPI 4
KPI 1
KPI 2
KPI 5
ACTIO
N
PLAN
ANALY
SIS FORECASTS
What is ICG
ICG intro 2.2
Aligning your organisation
KPI 1
KPI 2
KPI 3
KPI 5
KPI 4
KPI 1
KPI 2
KPI 3
KPI 5
KPI 4
KPI 1
KPI 2
KPI 3
KPI 5
KPI 4
KPI 1
KPI 2
KPI 3
KPI 5
KPI 4 KPI 1
KPI 2
KPI 3
KPI 5
KPI 4
KPI 1
KPI 2
KPI 3
KPI 5
KPI 4
KPI 1
KPI 2
KPI 3
KPI 5
KPI 4
KPI 1
KPI 2
KPI 3
KPI 5
KPI 4
KPI 1
KPI 2
KPI 3
KPI 5
KPI 4
KPI 1
KPI 2
KPI 3
KPI 5
KPI 4
KPI 1
KPI 2
KPI 3
KPI 5
KPI 4
KPI 1
KPI 2
KPI 3
KPI 5
KPI 4
KPI 1
KPI 2
KPI 3
KPI 5
KPI 4
KPI 1
KPI 2
KPI 3
KPI 5
KPI 4
KPI 1
KPI 2
KPI 3
KPI 5
KPI 4
KPI 1
KPI 2
KPI 3
KPI 5
KPI 4
USA
UK
Mosc
ow
ICG intro 2.2
The Boss-
Master of all he surveys!
ICG intro 2.2
KPI dashboard overview
Overview of the tool
ICG intro 2.2
ICG intro 2.2
Riding the Clouds
ICG intro 2.2
www.spaceideashub.com
enquiries@spaceideashub.com
0116 229 7700
Contact us for a FREE 2-day
project, problem evaluation and consulting
@spaceideashubFollow us on
Space IDEAS Hub

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HUB:BLE-3 - Session 1 Business and Technology

  • 1. 12th June 2014 Boosting Local Enterprise
  • 2. • Measuring Body Shape Changes During Sports Movements [pdf] – Dr Andy Harland • Chaos and Complexity: making sense of innovation [pdf] – Bob Hodgson • The Flying Donkey Challenge [pdf] – Dr Tom Richardson • Riding the Cloud to High Performance [pdf] – Mike Butler TWENTIES
  • 3. Measuring body shape changes during sports movements Dr Andy Harland Director Sports Technology Institute
  • 4. INTRODUCTION Personal Introduction Dr Andy Harland BEng, PhD Director and Head of Research Group, Sports Technology Institute, Loughborough University Research Group 7 Full-time academic Staff 3 Technical/Admin Staff Extended network of partners
  • 5. OUR RESEARCH PORTFOLIO 1 • Fundamental Research • New knowledge generation 2 • Applied Research • Relevant to Industry 3 • Consultancy, Knowledge Transfer • Pro-active and Responsive Public Funding Open Dissemination Private Funding Private Communication
  • 6. CONTENT Body shape change during sports movements measurement of kinematics measurement of shape change and strain understanding movements The challenges of realising functional equipment and apparel
  • 7. TAILORED ATHLETE MEASUREMENTS • Biomechanics and kinematic analysis • Personalised service • Equipment fitting • Enhances understanding of human movement
  • 10. RELATIVE MOTION OF DIFFERENT BODY PARTS • Develop the biomechanical, mechanical and user perception tools to quantify sports bra performance • Understand how each of these component parts, individually and in combination, contribute to the performance of a sports bra
  • 11. Quantifying Performance • Appropriate marker positions required to differentiate local breast movement from global torso movement Global breast motion Local breast motion (relative to torso) SPORTS BRA RESEARCH
  • 12. ENGINEERING GARMENTS • Predicting strain developed during garment assembly • Predicting strain developed during simple movements
  • 13. SIMULATIONS OF STRAIN IN GARMENTS • Measured data used to drive mathematical models • Prediction of on- body strain and stress within garments
  • 14. Computer aided modelling of sports product • Experimentally captured human motion • Kinematically driven computer models • Optimised component dimensioning FUNCTIONAL APPAREL
  • 16. EXPERIMENTAL VALIDATION GOM Aramis Digital Image Correlation used to capture measurements of like for like strain to validate simulations
  • 17. • AIM: To measure 3D deformation of the foot during a foot strike FOOT DEFORMATION DURING MOTION Application of Digital Image Correlation (DIC) system Stereo high speed video (HSV) camera setup
  • 18. FOOT DEFORMATION DURING MOTION 4 Camera Pairs Glass Force Plate
  • 19. • Separate measurements from each camera pair • Brought together in software to create composite measurement Combined ARAMIS Surfaces Full foot shape (surface only) FOOT DEFORMATION DURING MOTION
  • 21. b. a. c. d. e. f. a. b.c. d. e. f. Lateral Medial a. c. d. e. f. FOOT DEFORMATION DURING MOTION [%]
  • 22. WHERE NEXT? Range of methods and apparatus has been developed to measure detailed dynamic human movement Knowledge and understanding of human body shape change during sports movements reveals opportunities for enhanced equipment and apparel Can we develop design and manufacturing processes to realise personalised functional garments and equipment?
  • 24. Phoenix Square, Leicester Thursday 12th June 2014 Chaos and Complexity: making sense of innovation Bob Hodgson
  • 25. Figure 1: Typical National Innovation System derived from Nelson Usual National Innovation System From Nelson
  • 27. Or a tidier version you can read! Vision Culture Active funds Processes Infrastructure Competences Policies SHARING OVERLAPPING INTERACTIVE INTERDEPENDENT MULTIDIRECTIONAL COMPOST HEAP Knowledge generators Knowledge based firms R&D performers Civil Society
  • 28. First some simple definitions  Technology – is how we do things now  Knowledge – is what we already know  Innovation – is doing things differently  Science – is one of the main drivers of innovation  Development – is how we apply science to do useful things  Research – is finding out what we currently do not know  Technology transfer – is a process of making knowledge available  Entrepreneurship – taking responsibility for achievement
  • 29. Zamudia Technology Park, Pays Vasco Spain
  • 30. The Corridor, Manchester Manchester Technology Park Manchester Science Park Manchester Bio Incubator Medi linked building
  • 31. Example region – Cambridge, England  Elite and wealthy research University started in 13th century  Lots of engineering and sciences  Alumni remain, so rich people resource  Strong resistance to development  Business  1,300 firms, creating 35,000 jobs  high tech sectors – CAD to Bio  80 start-ups per annum  businesses creating businesses  specialist service periphery Cambridge London CAMBOURNE WEST UNIVERSITY CAMPUS ST JOHN’S INNOVATION CENTRE CAMBRIDGE SCIENCE PARK PETERHOUSE THE BABRAHAM INSTITUTE GRANTA PARK MELBOURN SCIENCE PARK CAMBRIDGE
  • 32. Two main themes: Mexican State’s Innovation Plan  SELECTIVITY – focus where there is already some strength  Jalisco – specific aspects of ICT  but – isolated initiative of driver group  no shared or inclusive vision  ARTICULATION – align and join up efforts of all agents  Guanajuarto – a strong administrative culture  with academic underpinning  emphasis on defining collaborative processes  not yet addressed content  success requires both to be covered
  • 33. WHAT MAKES THE DIFFERENCE? Four crucial ingredients  Vision - having a clear shared vision of future  Language - being able to talk to each other  Incentive - smart funding to lubricate and reward  History - no substitute for doing it
  • 34. Thank You BOB HODGSON ZERNIKE (UK) Ltd The Barnhouse 110 High Street Sawston Cambridge UK CB22 3HJ 0(044)1223 526980 bhodgson@zernikeuk.com
  • 35. ICG intro 2.2 “Riding the Cloud to High Performance By Mike Butler Practical and effective solutions to improve performance.
  • 40. ICG intro 2.2 Total Quality Management
  • 42. ICG intro 2.2 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Category 1 Category 2 Category 3 Category 4 Series 3 Series 2 Series 1 Measu re
  • 46. ICG intro 2.2 Continuous Improvement Each manager will own a few KPIs  Relevant and actionable Monthly they will  Analyse any unexpected result  Propose actions  Align future expectation KPI 3 KPI 4 KPI 1 KPI 2 KPI 5 ACTIO N PLAN ANALY SIS FORECASTS What is ICG
  • 47. ICG intro 2.2 Aligning your organisation KPI 1 KPI 2 KPI 3 KPI 5 KPI 4 KPI 1 KPI 2 KPI 3 KPI 5 KPI 4 KPI 1 KPI 2 KPI 3 KPI 5 KPI 4 KPI 1 KPI 2 KPI 3 KPI 5 KPI 4 KPI 1 KPI 2 KPI 3 KPI 5 KPI 4 KPI 1 KPI 2 KPI 3 KPI 5 KPI 4 KPI 1 KPI 2 KPI 3 KPI 5 KPI 4 KPI 1 KPI 2 KPI 3 KPI 5 KPI 4 KPI 1 KPI 2 KPI 3 KPI 5 KPI 4 KPI 1 KPI 2 KPI 3 KPI 5 KPI 4 KPI 1 KPI 2 KPI 3 KPI 5 KPI 4 KPI 1 KPI 2 KPI 3 KPI 5 KPI 4 KPI 1 KPI 2 KPI 3 KPI 5 KPI 4 KPI 1 KPI 2 KPI 3 KPI 5 KPI 4 KPI 1 KPI 2 KPI 3 KPI 5 KPI 4 KPI 1 KPI 2 KPI 3 KPI 5 KPI 4 USA UK Mosc ow
  • 48. ICG intro 2.2 The Boss- Master of all he surveys!
  • 49. ICG intro 2.2 KPI dashboard overview Overview of the tool
  • 51. ICG intro 2.2 Riding the Clouds
  • 53. www.spaceideashub.com enquiries@spaceideashub.com 0116 229 7700 Contact us for a FREE 2-day project, problem evaluation and consulting @spaceideashubFollow us on Space IDEAS Hub