HUL PRESENTATION
- 2. Shefaligarg
- 3. Shiprasingh
- 6. VikramsinghINTRODUCTION….India’s largest fast moving consumer goods company
- 7. In India since 1895
- 8. Formally incorporated in 1956
- 9. A subsidiary of Unilever (51.5%)
- 10. A $ 2.2 billion company
- 12. Market Capitalization: $14 billion
- 13. Market Leader across categories
- 14. Fabric wash, Personal wash, Dish wash, hair wash, skin applications, Talcum powders, packet tea, Jams
- 15. Number two: Toothpaste, instant coffee, ketchupJOURNEY AT A GLANCE….1888 Sunlight soap introduced in India
- 16. 1895 Lifebuoy soap launched; Lever Brothers appoints agents in Mumbai, Chennai, Kolkata and Karachi
- 17. 1902 Pears soap introduced in India
- 18. 1905 Lux soap and Lux flakes introduced
- 19. 1913 Vim scouring powder introduced
- 20. 1930 Unilever is formed on January 1st through merger of Lever Brothers and Margarine Unie
- 21. 1941 Agencies in Mumbai, Chennai, Kolkata and Karachi taken over; Company acquires own sales forceJOURNEY CONTD…….2001 With the goals of improving hygiene, fighting disease and generating rural incomes for small communities, Project Shakti is launched as a pilot in Andhra Pradesh
- 22. 2002 Yashodadham, a village reconstructed in Kutch district of Gujarat is dedicated to
- 23. 1,100 residents, a year after their homes were wrecked by a devastating ear thquak
- 24. 2005 Management Committee formed, organisation structure simplified
- 25. 2007 Name formally changed to Hindustan Unilever LimitedBRAND PORTFOLIO….
- 28. HOME CARE BRANDS
- 30. WATER“As Safe As Boiled Water”
- 31. Doesn’t need gas, electricity, or continuous water supply
- 32. Water clear, odorless and tasty
- 34. Free home demonstrationsCOMPETITORSLux,Rexona,Breeze,Lifebuoy,Pears,Dove,Hamam,Liril.Pepsodent,Close UpSunsilk,ClinicPlus,DoveSurf Excel, Wheel, RinKwality wallsKnorrAnnapurna saltBrook bond teaRin, Surf exelSantoor, Chandrika,Cinthol, Mysore Sandal,Godrej no. 1, Nirma,Dettol, Santoor, Savlon,Camay ,Margo ,CintholColgate,Meswak,DaburRed,AnchorPantene,Head & Shoulders,L’Oreal, GarnierTide,Nirma,ArielAMULMaggiTata saltTata teaTide
- 35. CHALLENGES BEFORE HULInflation reducing Profit
- 36. Raw materials.
- 37. Reduction in consumer income.
- 38. Competition in core categories.
- 41. Competitors focusing single category.
- 42. Emerging.
- 44. Changing habits
- 45. Confused with competitors products.
- 46. Traditional.
- 47. Rapid innovation in designing new products.CHALLENGES BEFORE HUL contd..Create a new & different mindset.Turn a problem into a solution.Help to improve the nation’s nutrition.
- 48. MARKET SHARE ACROSS VARIOUS SEGMENTS
- 52. DISTRIBUTION CARRIED OUT IN PROGRAMS
- 53. THE YEAR OF INNOVATION-2006
- 54. SALES PROMOTION….AXE: Sales promotion by iphone
- 56. b)Silver coins
- 58. b)Top models,50 years completion,Shahrukh
- 59. c)3+1 packs
- 60. d) Zee cine awards
- 61. HUL'S PUREIT:1 crore purity challenge
- 63. BRU: Co promotional alliance with movie aisha
- 64. LAKME: Lakme Fashion Week
- 65. VASELINE: Tied to lifetime miseries of maneater
- 66. PEPSODENT: Toothbrush and toothpaste combo packs
- 67. BROOKEBOND:Sehatmand parivar sehatmand bharat campaignSALES PROMOTION CONTD…..Hire top celebs as brand ambassador
- 68. Use of big hoardings
- 69. BRU’s discover something new promotion is being conducted between 11th december 2010 & 11th march 2011.
- 70. Done in all the leading newspapers,magazines,internet,hoardings,rodio announcements,etc.
- 71. In 2008 HUL came up with offers like buy 3 get 1 free.
- 72. Providing tooth brush with the combo pack of ‘PEPSODENT’.
- 73. Conducting road shows to spread awareness during the lifebuoy campaign.
- 74. Campaigning against H1N1 disease to promote ‘HEALTHY BHARAT ABHIYAAN’.
- 75. Ageless miracle challenge to promote the ponds.
- 76. Beauty ticket contest inviting women to buy lux.FAMOUS TAG LINESRIN: dugni safedi, dugni chamak.
- 77. AXE: the axe effect.
- 78. SURF EXCEL: daag acche hai.
- 79. BRU : bru se hoti hai khushiyaan shuru.
- 80. LIFEBUOY : lifebuoy hai jahaan tandurust hai wahaan.
- 81. LUX INTERNATION :not just soap, its skin care.
- 82. TAJ MAHAL : wah! Taj
- 83. SUNSILK : “All you need is Sunsilk”HUL Corporate social Responsibility….Provided income-generating opportunities to45,000 Shakti entrepreneurs in rural areas across 15 states in 100,000 villages through Project Shakti
- 84. ~ Lifebuoy Swasthya Chetna has touched 120 million people in more than 50000 villages across India since 2002
- 85. ~ Fair and lovely foundation has awarded more than 790 scholarships to women with limited financial resources for higher studies
- 86. ~HUL & vanrai have undertaken a forestation in the area bringing close to 40 hectares of land under mango plantation
- 87. ~ Reduced CO2 emissions from energy manufacturing operations by 28% (measured per tonne of production over 2004 baseline)
- 88. ~ More than 75% of the units are zero discharge sites.
- 89. ~Launching of the shakti-man program(a parallel program targeting the men folk in the villages).