Hul soap
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The document discusses several soap brands owned by HUL including Lux, Lifebuoy, Hamam, Breeze, Dove, Pears, and Rexona. It provides details on the history, positioning, and attributes of each brand. Lux was launched in 1909 and has endorsed celebrities. Lifebuoy is recognized as an antiseptic soap. Hamam is popular for its reasonable price and neem, tulsi, and aloe vera ingredients. Breeze offers various fragrances. Dove targets sensitive skin. Pears is known for its mild smell. Rexona was introduced in 1947 and uses natural and modern ingredients.
Hul soap
- 3. CEO of HUL Mr. Nitin Paranjpe,
- 4. The company has a distribution channel of 6.3 million outlets and owns 35 major Indian brands. Some of it’s brands are kwality wall’s ice creams ,knorr soups,vim dishwash,Kissan squashes and jams,close up toothpaste and brushes, bru coffee & lakme’ beauty products
- 5. Soaps
- 8. Lux: One of the most well known brands in the world of soaps, Lux has always been associated as the soap used by the stars.Lux was launched 1909 in India . Numerous national and international celebrities have endorsed this brand. 70 g lux carry Rs.10 .00
- 11. Lifebuoy: Recognized as one of the best antiseptic soaps, Lifebuoy has been meeting the demands of the nation for years. It is for total long lasting protection from germs. Today, the brand is still going strong and offering protection to people of all age groups.
- 17. Hamam: Hamam has always been considered the soap for the middle class family. Due to the longer lasting quality and reasonable pricing, this is one of the most popular soaps in the country. It is only one type which is make with neem, tulsi & aloe vera.
- 19. Breeze: This is one of the most popular soaps with middle class families, because of the sheer variety. There are plenty of fragrances to choose from when it comes to the Breeze range .
- 22. Dove: Ideal for all those who are genuinely concerned about their sensitive skins, the Dove range of soaps were originally targeted as specialty skin care soap. It was first started in UK 1955. Today, Dove has become a household name and is being used by women of all age groups.
- 24. Pears: One of the most popular soaps of all times, Pears is always associated with the mild smell. Ideal for the winter months, this glycerin soap is known to offer proper moisture to the skin.It is pure & gentle.
- 26. Rexona: Another soap that has held a position of prominence in the industry is Rexona.It was first introduced in 1947. This soap is a mix of nature’s best and modern advancements.It is for silky soft skin.