2. Understanding UI/UX
• UI (User Interface): Design of user-facing
elements
• UX (User Experience): Overall feel and
usability
• Goal: Enhance user satisfaction
3. Principles of Good UI/UX
• Clarity and consistency
• User control and freedom
• Accessibility and feedback
4. Introduction to Dark Patterns
• UI design that tricks users into actions
• Common in e-commerce and social media
• Often violate ethical guidelines
5. Examples of Dark Patterns
• Roach Motel: Easy to get in, hard to leave
• Forced Continuity: Hard to cancel
subscriptions
• Trick Questions: Misleading language
6. Ethical Implications
• Decreases trust in technology
• Exploits user behavior and vulnerabilities
• Can lead to regulatory scrutiny