HxRefactored - Adidas - Qaizar Hassonjee
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adidas has developed a digital coaching platform called miCoach that uses wearable technology to provide personalized training plans and expert coaching advice to fitness athletes of all levels. The miCoach system collects metrics like heart rate, power, speed, and other data from sensor-enabled apparel and devices. It then uses this biometric data to provide individualized insights into athletes' performance and tailored workout recommendations to help them reach their goals faster and safer. By measuring more than just activity, miCoach aims to give fitness athletes the same kind of expert coaching support and customized training that elite athletes receive.
HxRefactored - Adidas - Qaizar Hassonjee
- 1. Wearable Tech: adidas miCoach Sports Performance Qaizar Hassonjee VP Innovation, Wearable Sports Electronics adidas
- 3. Wearable tech is exploding: understanding of athletes and sport guides our application of digital technology
- 4. adidas miCoach digital coaching platform Bringing wearable technology to sport
- 5. Every fitness athlete is unique – contestantsHigh-schoolers – state champs – 5k finishers– aspiring pros
- 6. From youth to elite we believe in personalized training
- 7. measure illuminate Coach the body’s Response to activity Data into insights Insights into action 7 Concept - USP
- 8. adidas miCoach consumer Smart run Speed_cel l X_Cel l Mobile coaching app Sensor apparel
- 9. Expert coaching Elite athletes have customized training plans with expert coaches Fitness athletes need the same expert advice to reach goals faster and safer
- 10. Expert coaching It’s not about training as hard as you can It’s about training as hard as you should
- 11. The principles of micoach • From Pros to beginners – everyone benefits from expert fitness advice • HR + activity provide the best view of how a unique body responds to work • Devices should Measure you, not just what you do • Individualized , expert training is the next wave
- 17. POWER spe ed dist ance heart rate accele ration loc ation POWER RELATIVE POWER EFFICIENCY TRAINING IMPACT
- 18. ATHLETE CATHLETE A ATHLETE B MAX HEART RATE 85% 70% 55% 40% ASSESSING WORK LOAD HEART RATE ATHLETE B Looks like the hardest worker ATHLETE A ATHLETE C
- 19. ATHLETE CATHLETE A ATHLETE B MAX HEART RATE + POWER 85% 70% 55% 40% ASSESSING WORK LOAD HEART RATE & POWER ATHLETE A Actually did the most work ATHLETE B Heart rate is high relative to work done – indicating stress ATHLETE C May be capable of working harder.
- 21. OPEN API Consumer value: • Peformance Brand; Innovative Experiences; Leading Edge Devices / Sensors; Training Content & Expertise; Unique Insights; Ease of use; Flexibility Partner benefits: • adidas Branding; miCoach devices; Training/ coaching content; Sports domain expertise; Revenue generation; Strong IP position; Elite data
- 22. THANK YOU Qaizar Hassonjee adidas VP Innovation, Wearable Sports Electronics Qaizar.Hassonjee@adidas.com (610) 459-6203