Behavior Change Tailoring: The Transtheoretical Model
Kerry E. Evers, Ph.D.
Pro-Change Behavior Systems, Inc.
HxRefactored - Pro Change Behavior Systems Inc - Kerry Evers
Behavior	
  Change	
  
“Up to 40 percent of
annual deaths from
each of five leading
US causes are
preventable”
CDC, Morbidity and
Mortality Weekly
Report, May 2014
•  Health behavior change is a science
•  Health behavior change interventions should be grounded in a leading
theoretical model
Theore.cal	
  Base	
  
“Programs	
  to	
  influence	
  health	
  behavior,	
  
including	
  health	
  promo8on	
  and	
  
educa8on	
  programs	
  and	
  interven8ons,	
  
are	
  most	
  likely	
  to	
  benefit	
  par8cipants	
  
and	
  communi8es	
  when	
  the	
  program	
  or	
  
interven8on	
  is	
  guided	
  by	
  a	
  theory	
  of	
  
health	
  behavior.”	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
Glanz,	
  et	
  al.,	
  2008 	
   	
   	
   	
  -­‐	
  
There	
  is	
  nothing	
  as	
  prac8cal	
  as	
  a	
  
good	
  theory.	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Lewin,	
  1935	
  
	
  
Glanz,	
  K,	
  	
  et	
  	
  al	
  (Eds.)	
  (2008).	
  Health	
  Behavior	
  and	
  Health	
  Educa4on:	
  Theory,	
  Research,	
  and	
  Prac4ce,	
  4th	
  Edi4on.	
  San	
  Francisco,	
  CA:	
  Jossey-­‐Bass	
  
	
  Lewin,	
  K.	
  (1935)	
  A	
  dynamic	
  theory	
  of	
  personality.	
  New	
  York:	
  McGraw-­‐Hill.	
  
“The	
  transtheore.cal	
  model	
  has	
  
been	
  around	
  since	
  the	
  late	
  1970s	
  
but	
  is	
  no	
  less	
  powerful	
  now	
  and	
  
even	
  has	
  special	
  u.lity	
  when	
  
two-­‐thirds	
  of	
  Americans	
  are	
  
overweight	
  or	
  obese	
  and	
  600,000	
  
of	
  us	
  are	
  killed	
  by	
  cardiovascular	
  
disease	
  per	
  year."	
  
Dr.	
  Oz,	
  Time	
  Magazine,	
  October	
  2012	
  
Google	
  Search	
  conducted	
  3/17/2014
184,000	
  results	
  for	
  
“Transtheore.cal	
  
Model”	
  
442,000	
  results	
  for	
  
“Stages	
  of	
  Change”	
  
TTM	
  in	
  the	
  Public	
  Eye	
  
•  Search of PubMed Journal Articles
•  Pubmed 1983-Present: 14,617
•  2013 Alone: 1,129
•  Search of Google Scholar
•  Stage of Change Model: 1,270
•  Transtheoretical Model: 21,400
TTM	
  in	
  the	
  Academic	
  Literature	
  
HxRefactored - Pro Change Behavior Systems Inc - Kerry Evers
History	
  of	
  the	
  TTM	
  
•  Smoking	
  cessa.on	
  
•  Stress	
  management	
  
•  Depression	
  preven.on	
  
•  Weight	
  management	
  
•  Exercise	
  acquisi.on	
  
•  Healthy	
  diet	
  
•  Responsible	
  drinking	
  
•  Medica.on	
  adherence	
  
•  Sun	
  exposure	
  
•  Mammography	
  screening	
  
•  Obesity	
  preven.on	
  
•  Debt	
  Reduc.on	
  
Transtheore.cal	
  Model	
  Applica.ons	
  
§  Collabora.on	
  in	
  health	
  care	
  
§  Organ	
  dona.on	
  
§  Returning	
  to	
  work	
  
§  Bullying	
  preven.on	
  
§  Juvenile	
  delinquency	
  
§  Da.ng	
  violence	
  	
  
§  Domes.c	
  violence	
  
§  Advancing	
  women	
  scien.sts	
  
§  Adop.on	
  readiness	
  
§  Professional	
  prac.ces	
  
§  Mastering	
  change	
  in	
  the	
  workplace	
  
§  Pain	
  Self	
  Management	
  
§  Informed	
  decision	
  making	
  
10
•  Integrates	
  ideas	
  from	
  several	
  different	
  theories	
  and	
  therapies	
  
•  Involves	
  progression	
  through	
  five	
  stages	
  of	
  change:	
  	
  
§ Precontempla.on	
  –	
  Not	
  yet	
  ready	
  
§ Contempla.on	
  –	
  Geing	
  ready	
  
§ Prepara.on	
  -­‐	
  Ready	
  
§ Ac.on	
  -­‐	
  Doing	
  the	
  healthy	
  behavior	
  
§ Maintenance	
  -­‐	
  Keeping	
  up	
  the	
  healthy	
  behavior	
  	
  
•  Certain	
  principles	
  and	
  processes	
  of	
  change	
  work	
  best	
  at	
  each	
  
stage	
  to	
  reduce	
  resistance	
  and	
  facilitate	
  progress	
  
Overview	
  of	
  the	
  TTM	
  
•  is based on principles developed from over 35
years of scientific research, intervention
development, and scores of empirical studies;
•  applies the results of research funded by over $80
million worth of grants and conducted with over
150,000 research participants; and
•  is currently in use by professionals around the
world.
Transtheore.cal	
  Model:	
  	
  
13
"Most	
  theories	
  are	
  about	
  behavior,	
  	
  
not	
  about	
  behavior	
  change."	
  –	
  James	
  O.	
  Prochaska	
  
•  Index of readiness
•  Tells WHEN people change
•  Predicts who will change successfully
•  A dynamic, not static, client characteristic
•  Inclusive, empathic, optimistic
•  Guides member-treatment matching
Stage	
  of	
  Change	
  
Not	
  	
  Ready	
  
	
  
Have	
  no	
  inten4on	
  to	
  
start	
  taking	
  ac4on	
  in	
  
next	
  6	
  months	
  
Precontempla.on	
  
Geing	
  Ready	
  
	
  
Intend	
  to	
  start	
  in	
  next	
  6	
  
months	
  
Contempla.on	
  
Ready	
  
Prac4cing	
  the	
  behavior	
  
Intend	
  to	
  start	
  in	
  next	
  30	
  
days	
  	
  	
  
Prepara.on	
  
Recently	
  Started	
  to	
  
Change	
  Overt	
  Behavior	
  
	
  
Consistently	
  for	
  less	
  
than	
  6	
  months	
  
Ac.on	
  
Has	
  Overtly	
  Changed	
  
Behavior	
  
	
  
Consistently	
  for	
  6	
  
months	
  or	
  more	
  
Maintenance	
  
Pros	
  =	
  
Advantages	
  
Of	
  Changing	
  
Cons	
  =	
  
Disadvantages	
  
Of	
  Changing	
  
Decisional	
  Balance:	
  
A	
  growing	
  awareness	
  that	
  the	
  advantages	
  (Pros)	
  
of	
  changing	
  outweigh	
  the	
  disadvantages	
  (Cons)	
  
How	
  do	
  people	
  move	
  from	
  one	
  stage	
  to	
  another?
Confidence	
  
Degree	
  to	
  which	
  individuals	
  believe	
  they	
  can	
  
achieve	
  a	
  healthy	
  goal	
  even	
  under	
  temp.ng	
  
situa.ons	
  
DiClemente	
  CC,	
  Prochaska	
  JO,	
  Fairhurst	
  SK,	
  Velicer	
  WF.	
  The	
  Process	
  of	
  Smoking	
  Cessa.on:	
  An	
  Analysis	
  of	
  Precontempla.on,	
  Contempla.on,	
  and	
  Prepara.on	
  Stages	
  of	
  Change.	
  J	
  Consult	
  
Clin	
  Psychol.	
  1991;	
  59:295-­‐304.	
  
Self-­‐Efficacy	
  
•  HOW people change
•  Experiential and behavioral strategies and techniques used to change
behavior
•  Facilitate transitions between stages
•  Used as basis of intervention design
Processes	
  of	
  Change	
  
Prochaska,	
  J.O.,	
  DiClemente,	
  C.C.,	
  &	
  Norcross,	
  J.C.	
  (1992).	
  	
  In	
  search	
  of	
  how	
  people	
  change:	
  Applica.ons	
  to	
  addic.ve	
  behaviors.	
  American	
  
Psychologist,	
  47(9),	
  1102-­‐1114.	
  
Precontempla?on	
   Contempla?on	
   Prepara?on	
   Ac?on	
   Maintenance	
  
Self-­‐Reevalua?on	
  
Self-­‐Libera?on	
  
Helping	
  Rela?onships	
  
Counter	
  Condi?oning	
  
Reinforcement	
  Management	
  
S?mulus	
  Control	
  
Social	
  Libera?on	
  
Drama?c	
  Relief	
  
Consciousness	
  Raising	
  
Environmental	
  Reevalua?on	
  
Processes	
  of	
  Change:	
  The	
  “How”	
  of	
  Change	
  
GeNng	
  the	
  Facts	
  
Use	
  Subs?tutes	
  
Make	
  a	
  Commitment	
  
Get	
  Support	
  
Use	
  Rewards	
  
Manage	
  your	
  Environment	
  
No?ce	
  your	
  Effects	
  on	
  Others	
  
Pay	
  AVen?on	
  to	
  Feelings	
  
Create	
  a	
  New	
  Self-­‐Image	
  
No?ce	
  Social	
  Trends	
  
Experiential
Behavioral
One	
  Size	
  Fits	
  All	
   Targeted	
  
Stage	
  Matched	
  Ac?on	
  Oriented	
  
Levels	
  of	
  Tailoring	
  
Precontempla?on	
   Contempla?on	
   Prepara?on	
   Ac?on	
   Maintenance	
  
Environmental	
  Reevalua?on	
   No?ce	
  your	
  Effects	
  on	
  Others	
  
Precontempla?on	
   Contempla?on	
   Prepara?on	
   Ac?on	
   Maintenance	
  
Drama?c	
  Relief	
   Pay	
  AVen?on	
  to	
  Feelings	
  
Precontempla?on	
   Contempla?on	
   Prepara?on	
   Ac?on	
   Maintenance	
  
Helping	
  Rela?onships	
  Get	
  Support	
  
Prepara?on	
   Ac?on	
   Maintenance	
  
Reinforcement	
  Management	
  Use	
  Rewards	
  
Contempla?on	
   Prepara?on	
   Ac?on	
   Maintenance	
  
S?mulus	
  Control	
  Manage	
  your	
  Environment	
  
A-CHESS (Addiction – Comprehensive Health Enhancement
Support System)
HxRefactored - Pro Change Behavior Systems Inc - Kerry Evers
Personal	
  Ac.vity	
  Center	
  (PAC)	
  
Stage	
  Matched	
  Feedback	
  
One	
  Size	
  Fits	
  All	
   Targeted	
   Tailored	
  
Stage	
  Matched	
   Stage	
  +	
  Pros	
  +	
  Cons	
  +	
  	
  
Self-­‐Efficacy	
  +	
  10	
  Processes	
  
Ac?on	
  Oriented	
  
Depth	
  of	
  Tailoring	
  
Hall,	
  K.	
  L.	
  &	
  Rossi,	
  J.	
  S.	
  (2008).	
  Meta-­‐analy.c	
  examina.on	
  of	
  the	
  strong	
  and	
  weak	
  principles	
  across	
  48	
  health	
  behaviors.	
  Preven4ve	
  Medicine,	
  46,	
  266-­‐274.	
  
The	
  Pros	
  &	
  Cons	
  of	
  Changing	
  Across	
  Stage	
  of	
  Change:	
  48	
  Behaviors	
  
Confidence	
  
Degree	
  to	
  which	
  individuals	
  believe	
  they	
  can	
  
achieve	
  a	
  healthy	
  goal	
  even	
  under	
  temp.ng	
  
situa.ons	
  
DiClemente	
  CC,	
  Prochaska	
  JO,	
  Fairhurst	
  SK,	
  Velicer	
  WF.	
  The	
  Process	
  of	
  Smoking	
  Cessa.on:	
  An	
  Analysis	
  of	
  Precontempla.on,	
  Contempla.on,	
  and	
  Prepara.on	
  Stages	
  of	
  Change.	
  J	
  Consult	
  
Clin	
  Psychol.	
  1991;	
  59:295-­‐304.	
  
Self-­‐Efficacy	
  
Computer-­‐Tailored	
  Interven.ons	
  (CTI)	
  
Reliable,	
  valid	
  assessments	
  of	
  most	
  
important	
  behavior	
  change	
  
constructs	
  
Evidence-­‐based,	
  	
  
sta.s.cally-­‐derived	
  	
  
decision-­‐making	
  rules	
  
Individualized,	
  tailored	
  
behavior	
  change	
  guidance	
  
Feedback	
  dynamically	
  updated	
  
based	
  on	
  new	
  	
  
assessment	
  data	
  	
  
Questions
Internet-based expert system
Data collection/analysis/feedback/assessment
Responses
Tailored
Feedback
Individuals
0
5
10
15
20
25
Precontemplation Contemplation
Norma.ve	
  Tailoring	
  
0
5
10
15
20
25
30
35
Precontemplation Contemplation Preparation Action Maintenance
Rate	
  of	
  Change	
  
Rate	
  of	
  Change	
  
Rate	
  of	
  Change	
  
Norma.ve	
  &	
  Ipsa.ve	
  Clinical	
  Guidance	
  
Norma.ve	
  &	
  Ipsa.ve	
  Tailored	
  Feedback	
  
Processes	
  Feedback:	
  Sample	
  Screen	
  
•  Fred	
  Pennic	
  Outlined	
  findings	
  from	
  Mobiuity	
  Report	
  	
  
•  Create	
  an	
  individualized	
  solu.on	
  
•  Analy.c	
  models	
  that	
  trigger	
  the	
  appropriate	
  interven.ons	
  and	
  
outcomes	
  for	
  each	
  user	
  	
  
•  Personalized	
  communica.ons	
  to	
  increase	
  engagement	
  
•  Low-­‐effort	
  data	
  collec.on	
  
4	
  Best	
  Prac.ces	
  for	
  Crea.ng	
  Behavior	
  Changing	
  Mobile	
  Health	
  Apps	
  	
  
hop://www.hitconsultant.net/2013/07/26/4-­‐best-­‐prac.ces-­‐for-­‐crea.ng-­‐behavior-­‐changing-­‐mobile-­‐health-­‐apps/	
  
•  Theore.cal	
  variables	
  that	
  produce	
  large	
  effect	
  sizes	
  when	
  included	
  in	
  
tailored	
  communica.ons	
  compared	
  to	
  tailored	
  communica.ons	
  that	
  
exclude	
  these	
  variables:	
  
§  Stages	
  of	
  Change	
  
§  Pros	
  and	
  Cons	
  of	
  Changing	
  
§  Self-­‐Efficacy	
  
§  Processes	
  of	
  Change	
  
§  Aitudes	
  
§  Social	
  Support	
  
Tailored	
  Communica.ons	
  that	
  Tailor	
  Each	
  of	
  the	
  Following	
  
Variables	
  
Theore.cal	
  Variables	
  that	
  Produce	
  Smaller	
  Effect	
  Sizes	
  
Perceived	
  Suscep.bility	
  	
  
Noar,	
  S.	
  M.,	
  Benac,	
  C.	
  N.,	
  &	
  Harris,	
  M.	
  S.	
  (2007).	
  Does	
  tailoring	
  maoer?	
  Meta-­‐analy.c	
  review	
  of	
  tailored	
  print	
  health	
  behavior	
  change	
  interven.ons.	
  Psychological	
  Bulle4n,	
  133,	
  
673-­‐693.	
  
Theore.cal	
  Variables	
  that	
  DO	
  NOT	
  	
  Make	
  a	
  Difference	
  
Behavior	
  
Inten.ons	
  
Social	
  
Norms	
  	
  
Noar,	
  S.	
  M.,	
  Benac,	
  C.	
  N.,	
  &	
  Harris,	
  M.	
  S.	
  (2007).	
  Does	
  tailoring	
  maoer?	
  Meta-­‐analy.c	
  review	
  of	
  tailored	
  print	
  health	
  behavior	
  change	
  interven.ons.	
  Psychological	
  Bulle4n,	
  133,	
  
673-­‐693.	
  
Number	
  of	
  Tailoring	
  Variables	
  that	
  make	
  a	
  difference	
  
0-­‐2	
  	
   <	
   3-­‐5	
  	
   >	
   6-­‐9	
  
Compara.ve	
  Outcomes	
  of	
  Interven.ons	
  
Johnson,	
  J.L.,	
  Prochaska,	
  J.O.,	
  Paiva,	
  A.L.,	
  Fernandez,	
  A.C.,	
  DeWees,	
  S.L.,	
  and	
  Prochaska,	
  J.M.	
  (2013)	
  Advancing	
  Bodies	
  of	
  Evidence	
  for	
  Popula.on-­‐
based	
  Health	
  Promo.on	
  Programs:	
  Randomized	
  Controlled	
  Trials	
  and	
  Case	
  Studies.	
  Popula4on	
  Health	
  Management,	
  16(6),	
  373-­‐380.	
  
Well-­‐Being:	
  Change	
  Over	
  Time	
  
Prochaska,	
  J.O.,	
  Evers,	
  K.E.,	
  Castle,	
  P.H.,	
  Johnson,	
  J.L.,	
  Prochaska,	
  J.M.,	
  Rula,	
  E.Y.,	
  Coberley,	
  C.,	
  &	
  Pope,	
  J.E.	
  (2012).	
  Enhancing	
  Mul.ple	
  Domains	
  	
  
of	
  Well-­‐being	
  by	
  Decreasing	
  Mul.ple	
  Health	
  Risk	
  Behaviors:	
  A	
  Randomized	
  Clinical	
  Trial.	
  Popula4on	
  Health	
  Management,	
  15	
  (5),	
  276-­‐286.	
  
Improvements	
  in	
  Well-­‐Being	
  
Overall	
   Individual	
  Domains	
  
Prochaska,	
  J.O.,	
  Evers,	
  K.E.,	
  Castle,	
  P.H.,	
  Johnson,	
  J.L.,	
  Prochaska,	
  J.M.,	
  Rula,	
  E.Y.,	
  Coberley,	
  C.,	
  &	
  Pope,	
  J.E.	
  (2012).	
  Enhancing	
  Mul.ple	
  Domains	
  	
  
of	
  Well-­‐being	
  by	
  Decreasing	
  Mul.ple	
  Health	
  Risk	
  Behaviors:	
  A	
  Randomized	
  Clinical	
  Trial.	
  Popula4on	
  Health	
  Management,	
  15	
  (5),	
  276-­‐286.	
  
Contacts	
  
Pro-­‐Change	
  Behavior	
  Systems,	
  Inc.	
  
•  www.prochange.com
Online	
  Basic	
  Transtheore?cal	
  Model	
  Training	
  	
  
•  www.prochange.com/e-learning
Demo	
  of	
  Domes?c	
  Violence	
  Program	
  	
  
•  www.prochange.com/domesticviolencedemo
Demo	
  of	
  Healthy	
  Pregnancy	
  Program	
  
•  www.prochange.com/pregnancydemo
Coaches	
  Guide	
  for	
  Using	
  TTM	
  with	
  Clients	
  
•  www.prochange.com
Online	
  MyHealth	
  Behavior	
  Change	
  Programs	
  
•  www.prochange.com/myhealth
Mastering	
  Change	
  in	
  the	
  Workplace	
  
•  www.prochange.com/products
Janice	
  M.	
  Prochaska	
  
•  jmprochaska@prochange.com

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HxRefactored - Pro Change Behavior Systems Inc - Kerry Evers

  • 1. Behavior Change Tailoring: The Transtheoretical Model Kerry E. Evers, Ph.D. Pro-Change Behavior Systems, Inc.
  • 3. Behavior  Change   “Up to 40 percent of annual deaths from each of five leading US causes are preventable” CDC, Morbidity and Mortality Weekly Report, May 2014
  • 4. •  Health behavior change is a science •  Health behavior change interventions should be grounded in a leading theoretical model Theore.cal  Base   “Programs  to  influence  health  behavior,   including  health  promo8on  and   educa8on  programs  and  interven8ons,   are  most  likely  to  benefit  par8cipants   and  communi8es  when  the  program  or   interven8on  is  guided  by  a  theory  of   health  behavior.”                                                                                                                                                 Glanz,  et  al.,  2008        -­‐   There  is  nothing  as  prac8cal  as  a   good  theory.                                                                    Lewin,  1935     Glanz,  K,    et    al  (Eds.)  (2008).  Health  Behavior  and  Health  Educa4on:  Theory,  Research,  and  Prac4ce,  4th  Edi4on.  San  Francisco,  CA:  Jossey-­‐Bass    Lewin,  K.  (1935)  A  dynamic  theory  of  personality.  New  York:  McGraw-­‐Hill.  
  • 5. “The  transtheore.cal  model  has   been  around  since  the  late  1970s   but  is  no  less  powerful  now  and   even  has  special  u.lity  when   two-­‐thirds  of  Americans  are   overweight  or  obese  and  600,000   of  us  are  killed  by  cardiovascular   disease  per  year."   Dr.  Oz,  Time  Magazine,  October  2012  
  • 6. Google  Search  conducted  3/17/2014 184,000  results  for   “Transtheore.cal   Model”   442,000  results  for   “Stages  of  Change”   TTM  in  the  Public  Eye  
  • 7. •  Search of PubMed Journal Articles •  Pubmed 1983-Present: 14,617 •  2013 Alone: 1,129 •  Search of Google Scholar •  Stage of Change Model: 1,270 •  Transtheoretical Model: 21,400 TTM  in  the  Academic  Literature  
  • 10. •  Smoking  cessa.on   •  Stress  management   •  Depression  preven.on   •  Weight  management   •  Exercise  acquisi.on   •  Healthy  diet   •  Responsible  drinking   •  Medica.on  adherence   •  Sun  exposure   •  Mammography  screening   •  Obesity  preven.on   •  Debt  Reduc.on   Transtheore.cal  Model  Applica.ons   §  Collabora.on  in  health  care   §  Organ  dona.on   §  Returning  to  work   §  Bullying  preven.on   §  Juvenile  delinquency   §  Da.ng  violence     §  Domes.c  violence   §  Advancing  women  scien.sts   §  Adop.on  readiness   §  Professional  prac.ces   §  Mastering  change  in  the  workplace   §  Pain  Self  Management   §  Informed  decision  making   10
  • 11. •  Integrates  ideas  from  several  different  theories  and  therapies   •  Involves  progression  through  five  stages  of  change:     § Precontempla.on  –  Not  yet  ready   § Contempla.on  –  Geing  ready   § Prepara.on  -­‐  Ready   § Ac.on  -­‐  Doing  the  healthy  behavior   § Maintenance  -­‐  Keeping  up  the  healthy  behavior     •  Certain  principles  and  processes  of  change  work  best  at  each   stage  to  reduce  resistance  and  facilitate  progress   Overview  of  the  TTM  
  • 12. •  is based on principles developed from over 35 years of scientific research, intervention development, and scores of empirical studies; •  applies the results of research funded by over $80 million worth of grants and conducted with over 150,000 research participants; and •  is currently in use by professionals around the world. Transtheore.cal  Model:    
  • 13. 13 "Most  theories  are  about  behavior,     not  about  behavior  change."  –  James  O.  Prochaska  
  • 14. •  Index of readiness •  Tells WHEN people change •  Predicts who will change successfully •  A dynamic, not static, client characteristic •  Inclusive, empathic, optimistic •  Guides member-treatment matching Stage  of  Change  
  • 15. Not    Ready     Have  no  inten4on  to   start  taking  ac4on  in   next  6  months   Precontempla.on  
  • 16. Geing  Ready     Intend  to  start  in  next  6   months   Contempla.on  
  • 17. Ready   Prac4cing  the  behavior   Intend  to  start  in  next  30   days       Prepara.on  
  • 18. Recently  Started  to   Change  Overt  Behavior     Consistently  for  less   than  6  months   Ac.on  
  • 19. Has  Overtly  Changed   Behavior     Consistently  for  6   months  or  more   Maintenance  
  • 20. Pros  =   Advantages   Of  Changing   Cons  =   Disadvantages   Of  Changing   Decisional  Balance:   A  growing  awareness  that  the  advantages  (Pros)   of  changing  outweigh  the  disadvantages  (Cons)   How  do  people  move  from  one  stage  to  another?
  • 21. Confidence   Degree  to  which  individuals  believe  they  can   achieve  a  healthy  goal  even  under  temp.ng   situa.ons   DiClemente  CC,  Prochaska  JO,  Fairhurst  SK,  Velicer  WF.  The  Process  of  Smoking  Cessa.on:  An  Analysis  of  Precontempla.on,  Contempla.on,  and  Prepara.on  Stages  of  Change.  J  Consult   Clin  Psychol.  1991;  59:295-­‐304.   Self-­‐Efficacy  
  • 22. •  HOW people change •  Experiential and behavioral strategies and techniques used to change behavior •  Facilitate transitions between stages •  Used as basis of intervention design Processes  of  Change  
  • 23. Prochaska,  J.O.,  DiClemente,  C.C.,  &  Norcross,  J.C.  (1992).    In  search  of  how  people  change:  Applica.ons  to  addic.ve  behaviors.  American   Psychologist,  47(9),  1102-­‐1114.   Precontempla?on   Contempla?on   Prepara?on   Ac?on   Maintenance   Self-­‐Reevalua?on   Self-­‐Libera?on   Helping  Rela?onships   Counter  Condi?oning   Reinforcement  Management   S?mulus  Control   Social  Libera?on   Drama?c  Relief   Consciousness  Raising   Environmental  Reevalua?on   Processes  of  Change:  The  “How”  of  Change   GeNng  the  Facts   Use  Subs?tutes   Make  a  Commitment   Get  Support   Use  Rewards   Manage  your  Environment   No?ce  your  Effects  on  Others   Pay  AVen?on  to  Feelings   Create  a  New  Self-­‐Image   No?ce  Social  Trends   Experiential Behavioral
  • 24. One  Size  Fits  All   Targeted   Stage  Matched  Ac?on  Oriented   Levels  of  Tailoring  
  • 25. Precontempla?on   Contempla?on   Prepara?on   Ac?on   Maintenance   Environmental  Reevalua?on   No?ce  your  Effects  on  Others  
  • 26. Precontempla?on   Contempla?on   Prepara?on   Ac?on   Maintenance   Drama?c  Relief   Pay  AVen?on  to  Feelings  
  • 27. Precontempla?on   Contempla?on   Prepara?on   Ac?on   Maintenance   Helping  Rela?onships  Get  Support  
  • 28. Prepara?on   Ac?on   Maintenance   Reinforcement  Management  Use  Rewards  
  • 29. Contempla?on   Prepara?on   Ac?on   Maintenance   S?mulus  Control  Manage  your  Environment   A-CHESS (Addiction – Comprehensive Health Enhancement Support System)
  • 33. One  Size  Fits  All   Targeted   Tailored   Stage  Matched   Stage  +  Pros  +  Cons  +     Self-­‐Efficacy  +  10  Processes   Ac?on  Oriented   Depth  of  Tailoring  
  • 34. Hall,  K.  L.  &  Rossi,  J.  S.  (2008).  Meta-­‐analy.c  examina.on  of  the  strong  and  weak  principles  across  48  health  behaviors.  Preven4ve  Medicine,  46,  266-­‐274.   The  Pros  &  Cons  of  Changing  Across  Stage  of  Change:  48  Behaviors  
  • 35. Confidence   Degree  to  which  individuals  believe  they  can   achieve  a  healthy  goal  even  under  temp.ng   situa.ons   DiClemente  CC,  Prochaska  JO,  Fairhurst  SK,  Velicer  WF.  The  Process  of  Smoking  Cessa.on:  An  Analysis  of  Precontempla.on,  Contempla.on,  and  Prepara.on  Stages  of  Change.  J  Consult   Clin  Psychol.  1991;  59:295-­‐304.   Self-­‐Efficacy  
  • 36. Computer-­‐Tailored  Interven.ons  (CTI)   Reliable,  valid  assessments  of  most   important  behavior  change   constructs   Evidence-­‐based,     sta.s.cally-­‐derived     decision-­‐making  rules   Individualized,  tailored   behavior  change  guidance   Feedback  dynamically  updated   based  on  new     assessment  data    
  • 37. Questions Internet-based expert system Data collection/analysis/feedback/assessment Responses Tailored Feedback Individuals
  • 39. 0 5 10 15 20 25 30 35 Precontemplation Contemplation Preparation Action Maintenance Rate  of  Change  
  • 42. Norma.ve  &  Ipsa.ve  Clinical  Guidance  
  • 43. Norma.ve  &  Ipsa.ve  Tailored  Feedback  
  • 45. •  Fred  Pennic  Outlined  findings  from  Mobiuity  Report     •  Create  an  individualized  solu.on   •  Analy.c  models  that  trigger  the  appropriate  interven.ons  and   outcomes  for  each  user     •  Personalized  communica.ons  to  increase  engagement   •  Low-­‐effort  data  collec.on   4  Best  Prac.ces  for  Crea.ng  Behavior  Changing  Mobile  Health  Apps     hop://www.hitconsultant.net/2013/07/26/4-­‐best-­‐prac.ces-­‐for-­‐crea.ng-­‐behavior-­‐changing-­‐mobile-­‐health-­‐apps/  
  • 46. •  Theore.cal  variables  that  produce  large  effect  sizes  when  included  in   tailored  communica.ons  compared  to  tailored  communica.ons  that   exclude  these  variables:   §  Stages  of  Change   §  Pros  and  Cons  of  Changing   §  Self-­‐Efficacy   §  Processes  of  Change   §  Aitudes   §  Social  Support   Tailored  Communica.ons  that  Tailor  Each  of  the  Following   Variables  
  • 47. Theore.cal  Variables  that  Produce  Smaller  Effect  Sizes   Perceived  Suscep.bility     Noar,  S.  M.,  Benac,  C.  N.,  &  Harris,  M.  S.  (2007).  Does  tailoring  maoer?  Meta-­‐analy.c  review  of  tailored  print  health  behavior  change  interven.ons.  Psychological  Bulle4n,  133,   673-­‐693.  
  • 48. Theore.cal  Variables  that  DO  NOT    Make  a  Difference   Behavior   Inten.ons   Social   Norms     Noar,  S.  M.,  Benac,  C.  N.,  &  Harris,  M.  S.  (2007).  Does  tailoring  maoer?  Meta-­‐analy.c  review  of  tailored  print  health  behavior  change  interven.ons.  Psychological  Bulle4n,  133,   673-­‐693.  
  • 49. Number  of  Tailoring  Variables  that  make  a  difference   0-­‐2     <   3-­‐5     >   6-­‐9  
  • 50. Compara.ve  Outcomes  of  Interven.ons   Johnson,  J.L.,  Prochaska,  J.O.,  Paiva,  A.L.,  Fernandez,  A.C.,  DeWees,  S.L.,  and  Prochaska,  J.M.  (2013)  Advancing  Bodies  of  Evidence  for  Popula.on-­‐ based  Health  Promo.on  Programs:  Randomized  Controlled  Trials  and  Case  Studies.  Popula4on  Health  Management,  16(6),  373-­‐380.  
  • 51. Well-­‐Being:  Change  Over  Time   Prochaska,  J.O.,  Evers,  K.E.,  Castle,  P.H.,  Johnson,  J.L.,  Prochaska,  J.M.,  Rula,  E.Y.,  Coberley,  C.,  &  Pope,  J.E.  (2012).  Enhancing  Mul.ple  Domains     of  Well-­‐being  by  Decreasing  Mul.ple  Health  Risk  Behaviors:  A  Randomized  Clinical  Trial.  Popula4on  Health  Management,  15  (5),  276-­‐286.  
  • 52. Improvements  in  Well-­‐Being   Overall   Individual  Domains   Prochaska,  J.O.,  Evers,  K.E.,  Castle,  P.H.,  Johnson,  J.L.,  Prochaska,  J.M.,  Rula,  E.Y.,  Coberley,  C.,  &  Pope,  J.E.  (2012).  Enhancing  Mul.ple  Domains     of  Well-­‐being  by  Decreasing  Mul.ple  Health  Risk  Behaviors:  A  Randomized  Clinical  Trial.  Popula4on  Health  Management,  15  (5),  276-­‐286.  
  • 53. Contacts   Pro-­‐Change  Behavior  Systems,  Inc.   •  www.prochange.com Online  Basic  Transtheore?cal  Model  Training     •  www.prochange.com/e-learning Demo  of  Domes?c  Violence  Program     •  www.prochange.com/domesticviolencedemo Demo  of  Healthy  Pregnancy  Program   •  www.prochange.com/pregnancydemo Coaches  Guide  for  Using  TTM  with  Clients   •  www.prochange.com Online  MyHealth  Behavior  Change  Programs   •  www.prochange.com/myhealth Mastering  Change  in  the  Workplace   •  www.prochange.com/products Janice  M.  Prochaska   •  jmprochaska@prochange.com