SlideShare a Scribd company logo
Hybrid App
Development,
Redefined.
Housekeeping Items
 This webinar is being recorded
 All registrants will receive a link to the recording and slides
 This webinar presentation will be about 1 hour
 Submit questions during the live event using the Q&A panel
Matt Netkow
Head of Developer Relations
twitter.com/dotNetkow
matt.netkow@ionic.io
Who am I?
Today’s Agenda
→ Mobile Delivery Gap
→ Native Approach
→ Hybrid Approach
→ Live Demo
→ Ionic Platform Overview
→ Q&A
Mobile
Delivery
Gap.
“At least 40% of all businesses will die in the next 10
years
 if they don’t figure out how to change their entire
company to accommodate new technologies”
 John Chambers, Executive Chairman, Cisco Systems
Businesses today need
software to survive...
“Demand for mobile experiences is growing 5x faster than
IT teams can deliver.”
 Gartner
But they can’t build
fast enough.
The
Native
Approach.
Native apps run on specific devices & platforms
✓ Objective-C/Swift, Java/Kotlin
✓ Dedicated developer tools, UIs, SDKs
✓ Full device functionality
What is a native app?
A popular choice for mobile developers
P E R F O R M A N C E
Benefits of native
Out-of-the-box raw native code is
usually still faster than JavaScript
and HTML.
R I C H N A T I V E L I B R A R Y
Access the latest features specifically
designed for those platforms, without
the complexity of native plugins.
L E S S D E P E N D E N C I E S
By building exclusively with a native
SDKs, developers aren’t bound to any
third-party to keep up with support.
Various drawbacks worth considering.
H I G H E R C O S T S
Challenges of native
It’s expensive to build for each
platform, along with hiring and
retaining specialized native talent.
L O N G D E V C Y C L E S
Building for multiple platforms
requires two or three different code
bases for iOS, Android and web.
T A L E N T S C A R C I T Y
Hiring devs is difficult given less than
7% of all developers are versed in
native programming languages.
High fragmentation
 Multiple teams
 Separate codebases
 Lack of code sharing
“Less than 7% of professional developers are familiar
with the languages of native mobile development:
Swift, Kotlin, and Objective-C.”
- Stack Overflow Developer Survey, 2019
Native talent is hard to
find (and retain)
The
Hybrid
Approach.
✓ Built with web and native technology
✓ UI primarily in WebView (embedded browser)
✓ Wrapped in native app shell
✓ Full device access via native plugins or code
What is a hybrid app?
It’s a native app)
One codebase
Any platform
✓ Multiple destinations
✓ Single codebase
✓ Shared design
One codebase
One team
✓ Low fragmentation
✓ Single team
✓ Single codebase
StackOverflow Developer Survey, 2019
Abundant web
talent
10x more web devs
than native devs
Web tech: the most
widely used stack
Robust education
and training pipeline
Legacy
Hybrid App
Development.
Hybrid Approach: Cons
The native-layer challenges
✓ Native barrier to entry
✓ System overhead: WebView
✓ 3rd party native plugin ecosystem
✓ Maintenance, Security
A jumble of options
Results may vary
✓ Runtime: Cordova
✓ UI & Tooling: jQuery, KendoUI, Sencha
✓ CI/CD PhoneGap Build
Modern
Hybrid App
Development.
Cutting-edge Web Tech
Build complex front-end experiences with ease
✓ Frameworks: Angular, React, Vue, Stencil
✓ UI libraries: Ionic, Material-UI, Vuetify
✓ Modern JavaScript (ES6, TypeScript
✓ JavaScript everywhere: client, server, tooling, IoT
✓ SSR, SPA, PWA, JAMstack
Capacitor Native Runtime
Connect web-based apps to native functionality
✓ iOS / Android / PWAs
✓ “Code Once, Configure Everywhere”
✓ Modern tooling ⟶ easy project maintenance
✓ Web-focused APIs that embrace standards
✓ Backward-compatible with Cordova
PWAs out-of-the-box
Mobile-first? PWA-first is the future
✓ Go to market faster
✓ Higher user acquisition
✓ Install like native app
✓ Deploy to iOS and Android when ready
Mobile CI/CD
Hybrid enables DevOps superpowers
✓ Web: Deploy app logic changes and UI updates
✓ Native/Binary: Deploy directly to App Stores
✓ Fix bugs, run A/B tests, manage beta channels
Who’s building
hybrid apps?
Major brands. Millions of developers. Billions of dollars.
✓ Over 33% of Apple App Store & 50% Google Play Store *
✓ 2/3 of developers choose cross-platform/web-based approach over native **
* Appfigures ** Forrester
Sanvello
Award-winning mental health app
Demo
Ionifits: Human Resources
Hybrid App
Ionic Platform in-app feature tour
✓ Web, iOS, Android. Open source code → ionifits
✓ Native-quality UI Components via Ionic Framework
✓ Native functionality (Camera, File, Storage APIs) via Capacitor
✓ Cloud-based native builds and remote live updates via Appflow
Start building hybrid apps with:
Award-winning
experiences
✓ 100 mobile UI building blocks
✓ Mobile-ready out-of-the-box
✓ Fully customizable with your brand
A N D R O I D i O S
Adaptive
styling
✓ Platform-aware UI components
✓ Look-and-feel at home
✓ Up to date with latest UI trends
Full native
access
✓ Direct access to native SDKs
✓ Use plugins to access native features
✓ Security & storage solutions
Mobile CI/CD
✓ Convert web code to native
✓ Deploy to App Stores
✓ Push live updates to apps
✓ Fully automated CI/CD
Ionic Enterprise
Secure, reliable foundation for teams
✓ Premium, supported native solutions and plugins
✓ Mission-critical support
✓ Expert native guidance
✓ Maintained by a team you trust
→ ionicframework.com/enterprise
Addressing Hybrid Cons
 System overhead: WebView 🡒
 Native: barrier to entry 🡒
 3rd party plugin ecosystem 🡒
 Maintenance, Security, Risk 🡒
✓ Negligible: powerful device hardware
✓ Plugin development support →
✓ Capacitor Community →
✓ Ionic Enterprise →
Mobile
Delivery
Gap?
✓ Use the web talent you have
✓ Get to market faster
✓ Reach any platform at a fraction of the cost
✓ Modern hybrid app stack
✓ Flexible, incremental adoption
The Ionic Platform
Complete platform for building hybrid apps
Get Started with Hybrid App Development:
Build your first app: ionicframework.com/start →
Enterprise solutions: ionicframework.com/enterprise →
Resources
</presentation>
Questions?

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Hybrid App Development, Redefined

  • 2. Housekeeping Items  This webinar is being recorded  All registrants will receive a link to the recording and slides  This webinar presentation will be about 1 hour  Submit questions during the live event using the Q&A panel
  • 3. Matt Netkow Head of Developer Relations twitter.com/dotNetkow matt.netkow@ionic.io Who am I?
  • 4. Today’s Agenda → Mobile Delivery Gap → Native Approach → Hybrid Approach → Live Demo → Ionic Platform Overview → Q&A
  • 6. “At least 40% of all businesses will die in the next 10 years
 if they don’t figure out how to change their entire company to accommodate new technologies”  John Chambers, Executive Chairman, Cisco Systems Businesses today need software to survive...
  • 7. “Demand for mobile experiences is growing 5x faster than IT teams can deliver.”  Gartner But they can’t build fast enough.
  • 9. Native apps run on specific devices & platforms ✓ Objective-C/Swift, Java/Kotlin ✓ Dedicated developer tools, UIs, SDKs ✓ Full device functionality What is a native app?
  • 10. A popular choice for mobile developers P E R F O R M A N C E Benefits of native Out-of-the-box raw native code is usually still faster than JavaScript and HTML. R I C H N A T I V E L I B R A R Y Access the latest features specifically designed for those platforms, without the complexity of native plugins. L E S S D E P E N D E N C I E S By building exclusively with a native SDKs, developers aren’t bound to any third-party to keep up with support.
  • 11. Various drawbacks worth considering. H I G H E R C O S T S Challenges of native It’s expensive to build for each platform, along with hiring and retaining specialized native talent. L O N G D E V C Y C L E S Building for multiple platforms requires two or three different code bases for iOS, Android and web. T A L E N T S C A R C I T Y Hiring devs is difficult given less than 7% of all developers are versed in native programming languages.
  • 12. High fragmentation  Multiple teams  Separate codebases  Lack of code sharing
  • 13. “Less than 7% of professional developers are familiar with the languages of native mobile development: Swift, Kotlin, and Objective-C.” - Stack Overflow Developer Survey, 2019 Native talent is hard to find (and retain)
  • 15. ✓ Built with web and native technology ✓ UI primarily in WebView (embedded browser) ✓ Wrapped in native app shell ✓ Full device access via native plugins or code What is a hybrid app? It’s a native app)
  • 16. One codebase Any platform ✓ Multiple destinations ✓ Single codebase ✓ Shared design
  • 17. One codebase One team ✓ Low fragmentation ✓ Single team ✓ Single codebase
  • 18. StackOverflow Developer Survey, 2019 Abundant web talent 10x more web devs than native devs Web tech: the most widely used stack Robust education and training pipeline
  • 20. Hybrid Approach: Cons The native-layer challenges ✓ Native barrier to entry ✓ System overhead: WebView ✓ 3rd party native plugin ecosystem ✓ Maintenance, Security
  • 21. A jumble of options Results may vary ✓ Runtime: Cordova ✓ UI & Tooling: jQuery, KendoUI, Sencha ✓ CI/CD PhoneGap Build
  • 23. Cutting-edge Web Tech Build complex front-end experiences with ease ✓ Frameworks: Angular, React, Vue, Stencil ✓ UI libraries: Ionic, Material-UI, Vuetify ✓ Modern JavaScript (ES6, TypeScript ✓ JavaScript everywhere: client, server, tooling, IoT ✓ SSR, SPA, PWA, JAMstack
  • 24. Capacitor Native Runtime Connect web-based apps to native functionality ✓ iOS / Android / PWAs ✓ “Code Once, Configure Everywhere” ✓ Modern tooling ⟶ easy project maintenance ✓ Web-focused APIs that embrace standards ✓ Backward-compatible with Cordova
  • 25. PWAs out-of-the-box Mobile-first? PWA-first is the future ✓ Go to market faster ✓ Higher user acquisition ✓ Install like native app ✓ Deploy to iOS and Android when ready
  • 26. Mobile CI/CD Hybrid enables DevOps superpowers ✓ Web: Deploy app logic changes and UI updates ✓ Native/Binary: Deploy directly to App Stores ✓ Fix bugs, run A/B tests, manage beta channels
  • 27. Who’s building hybrid apps? Major brands. Millions of developers. Billions of dollars. ✓ Over 33% of Apple App Store & 50% Google Play Store * ✓ 2/3 of developers choose cross-platform/web-based approach over native ** * Appfigures ** Forrester
  • 29. Demo
  • 30. Ionifits: Human Resources Hybrid App Ionic Platform in-app feature tour ✓ Web, iOS, Android. Open source code → ionifits ✓ Native-quality UI Components via Ionic Framework ✓ Native functionality (Camera, File, Storage APIs) via Capacitor ✓ Cloud-based native builds and remote live updates via Appflow
  • 31. Start building hybrid apps with:
  • 32. Award-winning experiences ✓ 100 mobile UI building blocks ✓ Mobile-ready out-of-the-box ✓ Fully customizable with your brand
  • 33. A N D R O I D i O S Adaptive styling ✓ Platform-aware UI components ✓ Look-and-feel at home ✓ Up to date with latest UI trends
  • 34. Full native access ✓ Direct access to native SDKs ✓ Use plugins to access native features ✓ Security & storage solutions
  • 35. Mobile CI/CD ✓ Convert web code to native ✓ Deploy to App Stores ✓ Push live updates to apps ✓ Fully automated CI/CD
  • 36. Ionic Enterprise Secure, reliable foundation for teams ✓ Premium, supported native solutions and plugins ✓ Mission-critical support ✓ Expert native guidance ✓ Maintained by a team you trust → ionicframework.com/enterprise
  • 37. Addressing Hybrid Cons  System overhead: WebView 🡒  Native: barrier to entry 🡒  3rd party plugin ecosystem 🡒  Maintenance, Security, Risk 🡒 ✓ Negligible: powerful device hardware ✓ Plugin development support → ✓ Capacitor Community → ✓ Ionic Enterprise →
  • 39. ✓ Use the web talent you have ✓ Get to market faster ✓ Reach any platform at a fraction of the cost ✓ Modern hybrid app stack ✓ Flexible, incremental adoption The Ionic Platform Complete platform for building hybrid apps
  • 40. Get Started with Hybrid App Development: Build your first app: ionicframework.com/start → Enterprise solutions: ionicframework.com/enterprise → Resources