Hybrid-Realities: Merging real and virtual worlds to create unique experiences
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The document discusses the integration of hybrid realities, including virtual reality (VR), augmented reality (AR), and mixed reality (MR), to enhance visitor experiences at the Auckland Museum. It highlights visitor demographics, the growth in museum attendance, and the potential future applications of these technologies in entertainment, education, and interaction. The author emphasizes the importance of providing meaningful experiences through these technologies rather than using them for their own sake.
Hybrid-Realities: Merging real and virtual worlds to create unique experiences
- 1. Hybrid-Realities: Merging Real And Virtual Worlds To Create Unique Experiences Version 0.1 May 23, 2016 Nils Pokel Digital Innovation Strategist Auckland Museum 23 - 24 May 2016, Skycity Convention Centre, Auckland @nilscreates #NZCUSTOMER
- 2. Nils Pokel Digital Innovation Strategist Auckland Museum npokel@aucklandmuseum.com @nilscreates
- 4. Adultvistors Adultsandchildren Visitors were most likely to be from Auckland Auckland visitors were most likely to live centrally 25% International 67% Auckland 74% 9% Domestic 18% 8% Who were our visitors? 2014/2015 Onsite Visitor Profile As is typical, visitors were most likely to be female 32% 68% Aucklanders were far more likely to visit with children 14/1509/10 25% International 9% Domestic 67% Auckland There was a year-on-year increase in older visitors Central South West North 39% 50+ 30–49 20–29 15–19 Years 13/14 43% Auckland visitation has increased over time 12%29% International 46% Auckland Domestic These insights are drawn from the Visitor Profile Survey (VPS): a systematic in-house survey monitoring the characteristics of Auckland Museum ADULT visitors, visit behaviour and satisfaction with experience. During the 14/15 financial year, 1,104 visitors participated, giving the data an error margin of +/- 2.95% at the 95% confidence interval.
- 5. What we’ll cover ‣ Terms & Tech: VR, AR, MR… ‣ Future: where things are headed ‣ Value: Making it meaningful ‣ Approach: How the Museum does it
- 6. Terms & Tech: VR, AR, MR Disclaimer: I don’t know it all…
- 8. Image: wikipedia commons Google Cardboard Image: Samsung Samsung Gear VR Image: Oculus Oculus Rift Image: HTC Vive HTC Vive HMDs
- 9. Definition Virtual reality (VR) is a computer technology that replicates an environment, real or imagined, and simulates a user's physical presence and environment to allow for user interaction. https://en.wikipedia.org/wiki/Virtual_reality
- 10. Properties of VR ‣ VR is immersive ‣ VR is about transporting users ‣ VR is usually a single user experience
- 11. Applications for VR ‣ Gaming ‣ Video ‣ Education ‣ Theme parks ‣ Other (non-entertainment)
- 13. Definition Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics. https://en.wikipedia.org/wiki/Augmented_reality
- 14. Image: Blippar Marker / Computer Vision based AR Image: bmwblog BMW Drive Assist Head-Up Displays Image: Google Glass Google GLASS Image: beautyreportbyb L’Oreal Makeup Genius: Magic Mirror / feature tracking AR
- 15. Properties of AR ‣ AR adds information to a real object ‣ AR is about the ‘here and now’ ‣ AR can be a shared experience ‣ AR is triggered by markers
- 16. Applications for AR ‣ Mobile companion apps ‣ Entertainment ‣ Advertising ‣ Navigation ‣ …and dozens more
- 18. Definition Mixed reality (MR) is the merging of real and virtual worlds to produce new environments and visualisations where physical and digital objects co-exist and interact in real time. https://en.wikipedia.org/wiki/Mixed_reality
- 19. Image: Magic Leap Magic Leap (Patent concept) Image: Microsoft HoloLens Image: Meta Meta
- 20. Properties of MR ‣ MR ‘extends’ AR ‣ MR matches the geometric properties of real objects & space ‣ MR does not require markers ‣ Interaction with real space affects virtual space
- 21. Applications for MR ‣ Gaming ‣ Eduction ‣ Telepresencing ‣ Truth is: we ain’t seen nothin’ yet!
- 23. Image: Disney / Lucasfilm Use of Holograms in Star Wars (1977)
- 24. Image: 20th Century Fox AR in Minority Report (2002)
- 25. Image: 20th Century Fox Augmented Reality in Avatar (2009)
- 26. Image: Paramount Domestic Television HoloDeck in Star Trek: Next Generation (1992 - 94)
- 27. Source: Gartner (August 2015) Hype Cycle for Emerging Technologies
- 28. Source: Microsoft via Gizmodo Microsoft HoloLens: Project Xray (2015)
- 29. Image: wikipedia commons Magic Leap Demo (2015)
- 30. Source: Microsoft Research Microsoft Holoportation (2016)
- 31. 2014 Facebook acquires Oculus for $2B ‘We’re getting ready for the platforms of tomorrow, Oculus has the chance to create the most social platform ever, and change the way we work, play and communicate.’ Mark Zuckerberg Image: erectronics Image: Digi-Capital via techcrunch 2016 Magic Leap valuated at $4.5B ‘We are really accelerating everything.’ CEO Rony Abovitz
- 32. Image: Digi-Capital via uploadvr AR / VR Market Projection 2020
- 34. Digital information is all around us - only we can’t see it. Yet.
- 35. These technologies come with a responsibility
- 36. Source: The Guardian The Guardian’s 6x9 VR experience
- 37. The ‘empathy machine’ has to work both ways
- 38. Source: Keiichi Matsuda via YouTube Hyper-Reality
- 39. In it just for the money? Not good enough.
- 40. Image: Digi-Capital via uploadvr AR / VR Market Projection 2020
- 41. Source: Gartner (August 2015) Hype Cycle for Emerging Technologies This is where to look to
- 42. Ask yourself these key questions:
- 43. What can this technology add to the project that can’t be achieved in any other way? # 1
- 44. Does it add value to our visitors’ lives? # 2
- 45. What if we didn’t..? # 3
- 46. Source: Auckland Museum via YouTube Moana-My Ocean AR experience (2013)
- 47. Image: Mark Smith / Auckland Museum Gallipoli in Minecraft exhibition (2015)
- 48. Key Take Aways
- 49. VR and AR are real game changers.
- 50. Technology for technology’s sake will always lead to failure.
- 51. Adding real value is key to cut through the noise.