Hyundai i30
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The meeting agenda discusses Hyundai's i30 car. In France, Hyundai has seen sales increases but still has a small 1% market share compared to dominant French brands. Sylvain Repetti from Hyundai France will provide an update on the current French market situation and trends of declining sales across all brands. The discussion will focus on strategies to increase i30 sales in France to 30,000 units and capture more customers, such as improving dealerships and after-sales service.
Hyundai i30
- 1. Hyundai i30
- 2. Meeting Agenda Facilitator : So Hyun Lim (CCO, Headquarter) I. A brief Intro about the Product, i30 – Jun Young Park (CMO, Headquarter) II. Current Market situation in France - Sylvain Repetti (CMO, Hyundai France) III. Discussion Session
- 3. About i30
- 4. What is i30? i30 I : Inspring, Intelligence, Innovation 30 : C segment (Compact car) Price 18,000,000 - 22,000,000 Won Distinctive Feature Automatic Parking System
- 5. Competitor I 30 Peugeot 308 I 30 Peugeot 308 Price 16,900 - 26,500 € 18,650 - 30,350 € Fuel Gasoline, Diesel Diesel Fuel Efficiency 20Km/L(Diesel) 22.6Km/L Feature High Technology Option High Fuel Efficiency
- 6. Hyundai i30 in France
- 7. Key Figures • Penetration of the French market in 1992 Sales value in 2011 500 million € Sales volume in 2011 21,000 cars (+7,5%) First quarter of 2012 increase of 21% Market share 1% • Wide line of products • 194 outlets • I30: from 16,900€ to 26,500€
- 8. Current Strategy • Capture the traditional customers of the French, Italians and Japanese brands • Increase sales up to 30,000 cars (+48%) • Highlight the Hyundai difference • Catch new customers and develop loyalty Installation of Improvement Fast renewal Increase of plants in of the after of the cars the outlets Europe sale service
- 9. French Market & Trend Market share PSA Renault 3% 3% 3% 3% 3% Volkswagen Huge domination 3% Ford 4% 30% GM of the French 5% Nissan Fiat brands BMW 13% 24% Toyota 6% Hyundai Mercedes Others The cars market undergo a massive slowdown
Editor's Notes
- #11: While we are having a meeting, just show this pic to classmates by pretending that we’re in this place! :p