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- 2. An approach which attempts to change or reinforce a set of behaviours in a target audience regarding a specific problem in a predefined period of time’ -Reproductive health and research, WHO
- 3. Have a clear objective Target a specific audience Address a specific problem Set a timeframe
- 4. INFORMATION EDUCATION COMMUNICATION Targeted audience Change in health behavior Promotion of health status
- 5. Diffusion theory Social marketing Behaviour analysis Instructive design Anthropology
- 6. 1) To promote individual services and all other interventions of the project by creating demand, acceptance and adaptation among target groups 2) To bring about desirable behavioral changes in the household level maternal, child care and feeding practices 3) To mobilize community participation and support for various project activities 4) To empower the communities to plan and implement sustainable interventions to reduce malnutrition among adolescent girls, women and children and improve health and nutrition status of the community.
- 7. Primary Health Care Prevention of disease RCH Family welfare Nutritional Services Personal hygiene
- 8. Interdisciplinary study of the design, development, adoption and application of IT-based innovations in healthcare services delivery , management and planning.
- 9. 1.To provide reliable, latest and useful health information to all levels of health officers and administrators. 2.To amend health policies and working system on the basis of feedback, received from health information system. 3.To provide information about periodically and time bound programmes and for mid term evaluation. 4.To contribute towards achievement of objectives of health policies and programmes .
- 11. John M Last defines, 'The process by which individuals and groups of people learn to behave in a manner conducive to the promotion, maintenance or restoration of health'. World Health Organization defines as 'Health education is the part of health care that is concerned with promoting healthy behavior'.
- 12. Human Biology Nutrition Hygiene Family Health Disease
- 13. 1.Encourage people to adopt and sustain health promoting lifestyle and practice 2. Promote the proper use of health services available to them 3.Arouse interest, provide new knowledge, improve skills and change attitude in making rational decisions to solve their own problems . 4.Stimulate individual and community self-reliance and participation to achieve health development through individual and community involvement at every step from identifying problems to solving them.
- 17. Credibility Interest Participation Motivation Comprehension Reinforcement Learning by doing Known to unknown Setting an example Good human relations Feedback Leaders
- 20. Prosodic Paralinguistic Kinesics Standing feature
- 26. Types of media Ways to use media Example of media Audio visual broadcast media News programs,documentaries, Education entertainment,public service announcement TV,Radio Audio visual non broadcast media Self help package,documentaries,c artoons,short features Vedio,DVD,CD,Cassets Print media News items,magazines,features ,advertisement,report,cart oons,story board Newspaper,magazines,le aflet,pamphlets,booklet,j ournals,photo comic Electronic media Website,self help packages,information Internet,CD- ROM,mobilephones,com
- 29. 1.Achieve wide coverage 2.Impact on behaviors receptive to change 3.Convey simple information 4.Increase knowledge 5.Put health on public agenda
- 30. Change structural, political or economic factors. 2.Change behavior without facilitating factors: 3.Provide face-to-face support 4.Teach a skill 5.Convey complex information 6.Change strong attitudes or beliefs
- 31. It works Mass media helps Need feedback mechanism Should be blend of entertainment and social message Limited resource
- 32. 1. Conduct a needs assessment: Set the goal. This is a broad statement of what to see accomplished with the target audience in the end. 2.Knowing community tradition 3.Establish behavioural objectives that will contribute to achieving the goal 4.Knowing the limitation
- 33. 5.Arousing interest 6.Time consuming,costly programme should be avoided 4. Identify potential barriers and ways of overcome them. 5. Timing should be effective. 6.Should be “umbrella” campaign
- 34. Support of community leaders Negotiate the relevance with audience and establish linkage with NGO. Up to date and traditional media should be used. Advantage of local holiday can be taken Logos and symbols create unity.
- 36. Documentation of the programme Should be extreme specific in evaluation. Should be considered as a learning tool.