I Style Myself - Usability Evaluation
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This document summarizes research conducted on an ISM app to support outfit choices. Methods included questionnaires, interviews, and usability testing with 40 respondents and 7 participants. Most participants were female ages 18-29 and considered fashion very or extremely important. The research found ISM fails to support outfit choices because it lacks condition-based searching to find outfits fitting specific weather or occasions. Suggested improvements included adding filters for weather and occasion, improving the search functionality to find options from a user's wardrobe more quickly, and fixing some technical issues like crashing.
I Style Myself - Usability Evaluation
- 1. FQVY3 U3 E VA L U AT E D B Y F Q V Y 3 I S T Y L E M Y S E L F R E P O RT 1
- 2. S U M M A RY • Research Methods • Participants Data • ISM & Outfit Choices • Search System x User Objectives • Suggested Improvements • Conclusion 2FQVY3 U3
- 3. M E T H O D S 3 Questionnaire Semi-Structured Interviews Usability Testing 40 Responses 4 Participants 3 Participants Qualitative And Quantitative Qualitative Data Think Aloud & Follow Up Interview The methods followed ethic procedures that does not allow interviewing participants below 18 year old people. All the participant in this study are female. FQVY3 U3
- 4. PA RT I C I PA N T S 4 4% 16% 60% 20% 18 - 21 22 - 29 30 - 40 40 + 0 5 10 15 20 Participants 12 15 19 10 1 2 3 4 5 Participant’s age breakdown Fashion importance ranking (1 - 5) 1=Not important 5=Extremely Important FQVY3 U3
- 5. I S M S U P P O RT F O R O U T F I T C H O I C E S According to research conducted ISM fails to support users to choose outfits for one reason: There is no condition based search; participants will not check several apps and come back to ISM without being able to find quickly outfits that fits the conditions. Above are the most cited influencers in an outfit. 5 Weather Diary Occasion FQVY3 U3
- 6. Just works for specific pieces of clothing, does not work for outfits, failing to explore its database full potential S E A R C H S Y S T E M X U S E R O B J E C T I V E S 6 Searching for black skirt and finding all colours it is not ideal No search filters, how to narrow a search easily? The search is the wheel of an online wardrobe application. ISM’s search is not exciting, does not stimulate the user FQVY3 U3
- 7. S U G G E S T E D I M P R O V E M E N T S Low Priority High Priority Critical Recommendation 7 L H C ! R Labels Insert an outfit search Create filters for this search Allow users to create bespoke outfits from items in there wardrobe Competitor outfit search example L L R FQVY3 U3
- 8. S U G G E S T E D I M P R O V E M E N T S 8 L Insert weather and occasions in the search buckets; Creating a search mechanism for “my wardrobe” to improve usability, and allow user to find more suitable options quicker; Filters that will allow users to search based on the conditions of the outfit such as weather, occasion; Searching for black skirt and finding all colours it is not ideal; H H H FQVY3 U3
- 9. S U G G E S T E D I M P R O V E M E N T S 9 Creating a hierarchy system so items can be separated between categories and folders as Pinterest allows users to do; Fix server to avoid offline message when mobile has internet; “I have an idea” is confusing, where customers are supposed to file an issue? Fix crashing issues, app shut down several times during user testing H C ! R C ! FQVY3 U3
- 10. C O N C L U S I O N • Most of the issues found are related to user-centerer design, therefore the app needs to adapt to the users behaviour to succeed; • There are just a few technological issues which the team might be aware of, my recommendation is to fix them sooner rather than later to avoid users abandoning the app; • Next step is to prioritise issues and create a timeline to guide the fixing process; 10FQVY3 U3