IBC 2017 final round slide of Blue Ribbon

This document provides a marketing campaign plan to raise awareness about autism in Bangladesh. The target audience is people aged 18-35 in rural and suburban areas from lower-middle and middle socioeconomic classes who lack knowledge about autism. The campaign's core idea is "Breaking the Wall" to reduce negligence, avoidance and hatred of autistic people through lack of understanding. Activities include billboards, print ads, TV commercials, volunteer recruitment, art competitions, training programs and digital marketing. The budget is approximately 15.65 million taka and the campaign aims to reach over 15 million people at a cost of 1.3 taka per person reached.