Ibm 2
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The document discusses several ideas for how IBM can help travelers and engage with students. It proposes offering city guides through a mobile app and Wi-Fi access points to help travelers navigate cities more easily. It also suggests creating a game where students can test their smarts against IBM and potentially win graduate placements by answering questions on a public leaderboard shared on social media. Ongoing engagement would involve sharing content and opportunities on platforms like Facebook, Twitter, and through newsfeeds.
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Ibm 2
- 1. Help build a smarter planet. Innovating in research and development to shape the future of society at large. Sense through connections.
- 2. Insight / Idea Travelers want to get the best out of their trip. IBM helps them get around the ‘smarter’ way. HOW? Offer walk-around city guides. (default and user generated)
- 3. Launch Free Wi-Fi: - Connect to network. - IBM Browser Page loads. - Page with tips on how to get around and offers from local shops. - Download APP or continue browsing.
- 4. Ongoing Engagement Daily Twitter/Facebook/Newsfeed highlighting the most engaging content across the range of subject matters.
- 5. Idea 2
- 6. Insight IBM wants to build a ‘Smarter Planet’ They need smart people to help them IBM offer first-class opportunities for top students across their business
- 7. Idea OUT SMART IBM Download APP Play against IBM by answering and asking questions Smartness rated by known characters on leader board Win Graduate placements Spread awareness of IBM
- 8. Ongoing Engagement Competitive banter though Facebook and Twitter Tweets about graduate placement opportunities available.
- 9. Thank You!